All MKC Content
Miles Nadal: Perspective from an Agency Holding Company Leader
Miles Nadal, chairman and CEO of MDC Partners, sat down with Bob Liodice, president and CEO of ANA, to discuss changes to the industry and how MDC is driving optimum collaboration between its agencies and client procurement.
Millennial Media: Mobile Insights for Consumer Goods Brands
In this report Millennial Media and comScore provide insights to consumer goods marketers to aid them in developing more effective mobile advertising strategies.
Overhead and the Truth about Efficiency Metrics
This session provided perspective on how understanding of overhead rates is essential to correcting the misperceptions in the marketing industry.
Procurement and Marketing — Working Better Together
Gerry Preece, senior consultant at External View Consulting Group, offered detailed, market-tested solutions for more effective collaboration between procurement and marketing.
Wells Fargo Case Study: In-House Agency Model
Wells Fargo shared an insightful presentation on their learnings, successes, and best practices with their in-house agency model.
AFM 2013: Opening Remarks from Bob Liodice
Bob Liodice, president and chief executive officer of the ANA, opened the 2013 ANA Advertising Financial Management Conference with his remarks.
Decision Analyst Inc.: Concept Testing and the “Uniqueness” Paradox
In this article Decision Analyst offers guidelines and best practices for improving new product concept testing.
Decision Analyst Inc.: New Products Sales Forecasting
In this article Decision Analyst examines the primary methods used in the forecasting of year-one sales.
Precision Marketing + Big Data = Lower Costs, Higher ROI
Sandra Zoratti, vice president, marketing at Ricoh, Inc., discussed how data-driven marketing allows marketers to reduce costs and increase return on investment.
SCAN International/Joanne Davis Consulting: Quality of Clients Survey Findings 2012/13
In this report SCAN International and Joanne Davis Consulting provide findings from their 2012/13 survey of 293 agency leaders on the quality of their clients.
The Art and Science of Agency Partner Management
Jane Bedford, principal and founder of The Bedford Group, sat down with Joanne Fillion, director of creation, images, events and lifestyle at Cirque Du Soleil, and Connie Mossop, director of global commercial strategic sourcing at Bristol-Myers Squibb, to discuss shared best practices on how their organizations have achieved optimal collaboration with their agency partners.
The Art and Science of Agency Partner Management
Jane Bedford, principal and founder of The Bedford Group, sat down with Joanne Fillion, director of creation, images, events and lifestyle at Cirque Du Soleil, and Connie Mossop, director of global commercial strategic sourcing at Bristol-Myers Squibb, to discuss shared best practices on how their organizations have achieved optimal collaboration with their agency partners.
Wildfire Case Study: Benefit Cosmetics
This Wildfire case study demonstrates how Benefit Cosmetics raised awareness about its newest mascara line solely through social channels.
Brand-Specific Commercial Ratings: Benefits and Solution Providers
This ANA white paper highlights solutions from these respective companies for brand-specific commercial ratings, including case studies, and helps continue the industry dialogue on this issue.
McKinsey & Company: The Coming Era of “On-Demand” Marketing
This McKinsey Quarterly article discusses how emerging digital technologies are personalizing the consumer experience and how companies need to find new ways to offer high-level value in their brand experiences in an on-demand world.
Bizo: Top Seven B-to-B Advertising Traps to Avoid
In this white paper Bizo highlights the top seven advertising traps to avoid as a business-to-business marketer.
Cars.com "No Drama" Approach to B2B Marketing
In this session, attendees heard Cars.com share the three pillars they identified to help dealers drive their brand forward, as well as the internal communication strategy developed to rally the entire organization.
Rethinking "Digital" - What's Now and What's Next
In this session, Richard Goldsmith, Director, Social Media - R/GA Chicago and Jeff Canzona, Creative Director - R/GA Chicago gave an overview on where we stand today in digital and a preview of what's to come.
The Value of a Facebook Fan 2013: Revisiting Consumer Brand Currency in Social Media
This 2013 research report from Syncapse provides insights to marketers on the average value of a Facebook brand fan in key consumer categories.
United Airlines Utilizes Digital Content to Stay Relevant and Innovate
In this session, Ryan Bujeker, Senior Manager, Global Digital Marketing Communications – United Airlines shared how they continually innovate through digital content.
