All MKC Content
In this presentation, Google discussed the B2B brand propositions and how the evolution is moving toward a value-focused platform...from connecting emotionally, which connections drive purchase intent, and the power of digital touch points in driving emotional connections.
In this session, John Huffman of the United Stated Postal Services discussed how the USPS used insights to build on a solid foundation of service and operational excellence.
How Real Emotional Engagement Can Be Measured and How Your Brand Can Leverage These Predictive Insights
In this session, Dr. Robert Passikoff of Brand Keys presented how real emotional engagement can be measured, and examples of in-market applications showing how your brand can leverage these predictive insights.
In this session, attendees heard the inside story on this comprehensive 360-degree program that resulted in exceeding sales goal by more than 47 percent.
In this session, Columbia Records deconstructed the millennial consumer by trying to address issues such as: how to talk to this consumer more effectively, how different kinds of music talks to different segments within the millennial population and how different segments of music fans (fanatics versus casuals) respond to brand messages.
In this session, attendees learned about new national research that identifies the 6 consumer behaviors that define a loop-like model, along with purchase paths that vary significantly by category.
In this webinar video, learn what it takes to get your video watched, the motivations and devices that are driving online video growth, why social is so important, and how the age of online video is transforming our relationship with television.
In this webinar presentation, learn what it takes to get your video watched, the motivations and devices that are driving online video growth, why social is so important, and how the age of online video is transforming our relationship with television.
The 2013 ANA Sponsorship and Event Marketing Measurement Survey, 2nd Edition was conducted online during May and June 2013. The objectives of this survey included assessing if companies measure return from sponsorship and event marketing, evaluating what metrics they use to measure success, determining satisfaction marketers have with their current ability to measure ROI and ROO, and examining how marketers gather and use data in their decision-making.
In this session, Dan Infanti (SVP) and Abby Cohn (VP) of the Marketing and Advertising Group at CIT presented a B2B case study on their innovative "Portmanteau" marketing campaign that clearly differentiates CIT from other commercial banks.
In this session, Deloitte presented two campaign case studies that leveraged social media to make an impact at the 2013 HIMSS Conference and during National Health IT Week.
In this session, Ivy Esquero, Market Research - Microsoft Advertising unveiled Microsoft's Cross Screen Engagement Study which shed light on how marketers can provide flexible, portable, engaging content that will resonate across devices.
In this session, the ANA's Marketing Knowledge Center provided an update on these toolkits, how your team can access them, and conducted a live demonstration with Q&A.
Tracy Stokes, principal analyst at Forrester Research, offered insights and best practices for using branded content to build a true brand.
In this presentation, Iron Mountain discussed how the brand created a platform to unify campaigns across channels.
In this presentation, John Dailey and Kevin Paradis of Scripps Networks shared the challenges faced in delivering 360-degree marketing integration to two of Scripps Networks' top advertisers.
Bridget O’Brien, vice president of brand, marketing communications, and content at Vistaprint, shared how the online print provider is transitioning to a customer-centric strategy to drive growth and retention.
In this session, attendees reviewed seven opportunities that in-house agencies are encouraged to seize to advance their teams and increase their contributions to the businesses they support.
In this session attendees heard how this group rose to the occasion in order to facilitate communications, as well as some of their award winning achievements.
In this webinar video, Mashable shared examples of the modern social tagline. Attendees also learned what works and doesn't work, when effectively trying to reach your target and drive home your message.