All MKC Content
Just over half of the U.S. newspaper audience still reads their local newspaper in print only — with no overlapping digital consumption.
In recent years, industry stakeholders for the magazine and radio fields have separately initiated investigations of the under-measurement problem for their respective media.
This report covers findings from various ANA Committee Leadership Initiatives.
While it’s incontestable that Big Data can provide tremendous utility for most anyone who markets, sells, or produces anything, we need to be careful not to pretend that this glut of personal information gets us closer to our customers.
Overall 80 percent of U.S. Hispanic adults use social media, compared to 72 percent for the country overall, according to figures from the Pew Research Center’s Internet Project.
Liberty Mutual Insurance created an Olympics-themed TV spot on-the-fly based on a breaking news event.
Community Marketing & Insights and the Gay Wedding Institute partnered to talk to almost one thousand same-sex couples, both those already married and those now engaged.
Email marketers spend so much time on where their emails are positioned in the inbox that they ignore the more important positioning: in the consumer's mind.
Twitter has become a linchpin of brands’ social media marketing efforts, but while the microblogging service can generate large crowds around brands and celebrities, it doesn’t necessarily spark conversation among them.
In this session, Applebee's and IHOP's parent company DineEquity discussed how it has sponsored and created two unique promotional events that have become annual traditions: Applebee's Veterans Day free meals for our Veterans and active military personnel and IHOP's National Pancake Day, which in the past eight years has raised $13 million for the Children's Miracle Network and other local charities.
Starting to outreach to the LGBT community? CMI offers practical advice on the first steps in developing an LGBT outreach program, diversity training, and more.
In this session, Gary Hall Jr., Sports Marketing Director- Edith Sanford shared insights on how the Foundation created a unique platform that empowers women to understand and embrace taking their health into their own hands while offering opportunities to corporate partners, athletic event directors, and participants to help speed the path to ending breast cancer.
Jim Baudino, engagement marketing manager at Toyota Motor Sales, shared four keys to maintaining a successful and authentic sponsorship.
Cross-screen advertising campaigns will require marketers to update their programmatic planning and media-buying processes with emerging skills and techniques for video and television ads.
This report is based on questions posed by ANA members. Topics covered in this survey include: agency compensation (media commission rates), production management (production costs and digital production), marketing financial management and procurement (budgeting and spending), marketing organization (brand management and training), and digital/social/mobile marketing (social media).
Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.
In this webinar video, Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.
In this presentation, Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.
What is the right size in regard to geotargeting? What types of data should we capture? These are just some of the questions you should ask before engaging in location-based mobile advertising.
This white paper from Lippincott shares five insights from the Oliver Wyman Health Innovation Center Advisory Board session on how to succeed in the post-reform era of healthcare.