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Advertising Financial Management Conference Creative Keynote

David Lubars is chairman and chief creative officer of BBDO North America. As he sees it, his job is to help BBDO maintain its brilliance in traditional mediums, but also create extraordinary things for clients in mediums yet to be defined.

What Does Success Look Like? The Victory Plan Dashboard

Director of Sales & Marketing Measurement and Reporting at Symantec Llana Metcalf address one of the greatest challenges facing b-to-b marketers--how to work closer, better and more effectively with sales.

Agency Compensation: Creating Profitable Ideas that Everyone Profits From

Managing Director at The Gate Worldwide Beau Fraser and Director of Marketing, Intermediary Business Group at State Street Global Advisors Gary MacDonald discuss an compensation arrangement that rewards the client for effective use of time and penalizes it for inefficiency.

Production Decoupling - An Emerging Industry Trend

Representatives from the Incorporated Society of British Advertisers and World Federation of Advertisers, along with two client-side marketers and an advertising consultant, share their experiences with production decoupling and discuss implications for the U.S.

Agency CEO: Digital Media Agency Costs Are Too High!

CEO of TargetCast Steve Farella explores how clients and agencies can work collectively to improve the interactive media process, reduce the workload and reduce agency compensation fees.

Financial Management of Integrated Agency Relationships

Vice President of Global Agency Relations at American Express Company Eve Reiter discusses the importance of collaboration between clients and agencies when developing effective integrated marketing campaigns. She also presents a case study and reviews broader industry trends on how to maximize the value of integrated relationships.

Innovation at the Core of the Business Model

Vice President of Global Media and Communication at P&G Bernhard Glock shares P&G's approach to innovation and engages the audience in a discussion about their experiences.

Managing Risk in the New Media Landscape

J. Wood, Partner, Advertising Technology & Media Law, Reed Smith LLP provides an update on advertising laws as it relates to new media

Profitable Marketing Communications

President of OptiMedia Antony Young explores the importance of marketing and how they can provide measurable return-on-investment stats to maintain a place in the corporate spending plans and avoid becoming a victim of spending cuts.

Talent Payments—An Update and a Demonstration

Gordon Wade, EMM Group, demonstrates and explains BAH's two proposed talent payment options and their cost implications.

Compensation Model Discussion

The CEO of TBWA Neal Grossman along with two other panelists explore fair agency compensation from three vantage points: client, agency, and compensation consultant. Topics of the discussion include compensation methodologies, appropriate transparency, definitions, hours, salaries, overhead, profit, and direct client expenses.

Economic Outlook and Implications for Advertisers

U.S. Media Analyst for Sanford C. Bernstein & Co. Michael Nathanson provide insights into the overall health of the U.S. economy and implications for the media and advertising marketplace.

Internet Services "A Ray of Hope" in an Otherwise Bleak Economy

Wall Street expert Linda B. Gridley discusses perspectives on the overall health of the U.S. economy and implications for the media and advertising marketplace.

ShopText

Wall Street View: Economic Outlook For Newspapers And Magazines

Karl Choi, the Senior Analyst for Merrill Lynch provides his point of view on the economic outlook for the magazine and newspaper industry and the impact and implications for advertisers.

Production Advisors: Find the Rhythm

CEO of Production Advisors Lloyd Simons explores the role of music in advertising company brands and discusses things to consider when preparing a license agreement.

Economic Outlook and Implications for Advertisers

U.S. Media Analyst for Sanford C. Bernstein & Co. Michael Nathanson provide insights into the overall health of the U.S. economy and implications for the media and advertising marketplace.

Production Decoupling: An Emerging Industry Trend

Representatives from the Incorporated Society of British Advertisers and World Federation of Advertisers, along with two client-side marketers and an advertising consultant, share their experiences with production decoupling and discuss implications for the U.S.

Cisco Web Marketing

Paul Martson of Cisco Systems discusses Cisco's strategies for bringing consumers to their website and then encouraging them to return through behavioral targeting and other tactics.

ABC Update & Highlights

Michael Lavery of the Audit Bureau of Circulations (ABC) brought the committee up to date on the ABC's latest audit initiatives for newspapers, magazines, and the Internet. He also discussed the recent withdrawal of several Canadian newspapers from the ABC and the impact that this move may have on the ABC and its members.

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