All MKC Content
Polo Ralph Lauren launched its 2012 Spring line with a month-long sponsorship of The New York Times’ iPad app that let users purchase Polo content seamlessly and access sections of the newspaper for free.
To raise awareness of breast cancer among Indian women and their spouses, Pond’s created a print and digital ad campaign to reach The Times of India readers.
Ford developed a multimedia campaign to promote the launch of the Ford Focus in Nigeria.
Nike updated its SPARQ system for rating scholarship-worthy high school athletes and created an app for those not able to attend the annual NFL combine competition.
Since no two people move alike, Nike developed Fuel, a new metric that measured every day activity on a universal level, and designed a user experience as unique as the product itself.
Nokia built a mobile interactive experience to take over Australian consumers’ smartphones to demonstrate the features and functionality of its new Lumia device.
To enhance the quality of customer engagement with its Pet Nutrition Specialists, Nutro developed an interactive iPad app to provide useful information and product recommendations to pet owners.
To provide even more value to consumers, O2 rewarded them with unique experiences and exclusive offers through a location-based loyalty program.
Omega created a tablet ad that was featured in the June 2012 electronic issue of Golf Digest in order to promote its PGA and Olympic sponsorships.
To engage moms in South Africa, where 75 percent of consumers use SMS and USSD regularly, OMO developed a mobile loyalty program to reward moms for their purchases.
Marrying the consumer insight that relationships are critical to easing conflicts as well as social and media behavior, we developed a portfolio-level campaign to support Frito Lay's Baked! Smartfood, Flat Earth and 100 Calorie Pack brands.
Ontario Tourism created a mobile app to provide travelers to the Canadian province with more real-time information.
Orange, a U.K. telecommunications company, created an app-based game to educate consumers about its services and learn more about consumer behaviors.
Anthem Blue Cross and Blue Shield wanted to engage people with their brand. Our approach was a new take on health and wellness: if people wouldn't get healthy for themselves, would they do it for those they care about?
Although Tampax was the category leader since its launch in 2007, it was leading a declining tampon category (3% decline per year). It was apparent that there was a need to regain our leadership and fight back by differentiating ourselves from the competition and set a new course for growth.
P.F. Chang’s released a mobile app to provide customers with rewards, games, and tools for a more seamless dining experience.
Paquetá Esportes, a sporting goods retailer in Brazil, created both mobile and desktop websites to promote its sponsorship of an annual marathon.
Pedigree set out to prove to the world that it was more than just a dog food company; it needed to prove it was a dog loving company. So, the brand gave a voice to the millions of dogs around the world who need it most: those in need of homes.
PepsiCo India launched an innovative social, mobile, online, and offline campaign to promote its “Pepsi T20 Football” combination cricket and football tournament and engage India’s youth through mobile devices.
PepsiCo launched a campaign to promote downloads of the Brisksaber app.