All MKC Content
Steve Sullivan shares some personal information about his hobbies, family, favorite travel destinations.
The panelists share their thoughts on the components of a successful client/agency relationship.
Catherine Bension shares her unique perspective on the critical issues facing clients and their agencies.
This white paper contains information a marketer can use as a reference to launch a successful custom media program.
The Association of National Advertisers and Booz Allen Hamilton have identified six distinct marketing organization models defined by scope of responsibility, decision rights, capabilities, organizational linkages, and performance metrics.
In this presentation, Dan Jaffe reviews a new study, sponsored by seven industry groups including the ANA, that reveals advertising accounts for almost 20% of the country's total economic activity. Most importantly, the study demonstrates that advertising stimulates additional purchases.
This presentation explores Process Excellence as a systematic method to measure, analyze and improve business processes, to identify critical areas that can cause breakthrough results in performance metrics, organizational speed and the cost of doing business. Lean Thinking, Six Sigma, and Design Excellence are reviewed.
Lisa Baird offers a personal perspective on her life, work and hobbies.
This article presents watchouts and considerations for defining, building, and sustaining profitable multicultural programs: developing segment expertise, measuring success, and overcoming an urge toward the "Borg Syndrome"—that is, disregarding individual consumer groups and marketing only to the masses.
The author describes the many volunteer programs established under the USA Freedom Corps, created by President Bush to help Americans find ways to give back to their communities and to strengthen volunteer service.
This summary provides the top level findings from the 2004 study "Comprehensive Economic Impact of Advertising Expenditures."
This checklist provides pointers to help you run more effective creative meetings.
This presentation explores the challenges in marketing the value of branding internally, and getting buy-in, at the highest levels of management and galvanizing employees to embody brand attributes.
The author discusses his new role as chairman of the ANA board of directors and the strategic mission of the ANA organization; to be the center of excellence for marketers.
This article offers a more personal perspective on Ann Lewnes, VP Sales & Marketing, Intel Corporation.
In this article, Douglas J. Wood discusses how to protect brands in a global market.
The author looks at how new technologies are bringing marketing, sales and retail in line to compel consumers in the right way, place, and time.
Family Friendly Programming Forum give their thoughts and views.
In this article, Douglas Wood discusses Commercial Alert's attempt to require real-time disclosure of product placements in television programs.
Describes how ExxonMobil, Lubricants and Specialities, creates and develops global branding for its Exxon, Mobil and Esso lubricant brands.