All MKC Content
In this presentation, leading creative director Steve Penchina shares actionable and cost effective tips on how to work with your agencies to create highly conceptual, memorable, and effective advertising. He also offers important insights on the client-agency dynamics, including what clients should expect from their account/creative teams and vice-versa.
In this presentation, Stan Beals shares his observations of what is working and what is not in today's client-agency relationship and where both sides should be focusing moving forward. He also discusses the key elements clients are looking to measure and where agencies are succeeding.
Lauren Rich Fine shares her insights on Google and Yahoo!, covering issues including: thoughts on the stocks; growth projections; new offerings / revenue streams (e.g., Google's site-targeted ads), and international prospects.
Susan Bratton, chair of AD:TECH, provides an overview of the conference as well as insights on how savvy marketers are incorporating online capabilities to invigorate their traditional marketing.
This presentation explores how marketers can identify core female segments and track to profitable results.
Mary Lou Quinlan, CEO and Founder of Just Ask a Woman, shared five provocative trends that are dramatically shifting female consumer behavior and loyalty.
The author shares some of the ANA Marketing Resource Center's member questions on television commercial production and the advertising creative process.
In this presentation, BtoB Magazine editor Ellis Booker discusses how the B2B customer is changing in today's marketplace. He also shares how media outlets are offering up new services and packages as a result of this consumer evolution.
The author discusses her favorite pastimes, travel destinations, and hobbies.
In this presentation, Elana Anderson from Forrester Research shares the results of a B2B Marketing Effectiveness study conducted jointly by Forrester and BtoB Magazine.
The author discusses the history and possibilities for RFID (radio frequency identification) technology.
This presentation reviews how Motorola developed a highly disciplined process for how it measures the defects or barriers in their marketing communications process using Six Sigma as a guiding force.
This book details the best and worst practices for procurement.
Bob Liodice, CEO of the ANA, shares some personal information about his life, hobbies, and family.
This article discusses network integration fees and reports on the findings of an ANA survey in which the fairness of these fees was addressed.
This presentation explores how retail Marketing allows marketers to leverage the store as a medium to drive trial on new items and increase loyalty to the brand franchise. Included in the presentation are steps for starting, developing and executing a retail marketing campaign.
This presentation demonstrates the strategic benefits to be gained when companies engagement in collaborative practical partnership programs.
Steve Sullivan shares some personal information about his hobbies, family, favorite travel destinations.
The panelists share their thoughts on the components of a successful client/agency relationship.
Catherine Bension shares her unique perspective on the critical issues facing clients and their agencies.