All MKC Content
CLEAR's competitors were some of the biggest, most established brands in marketing: AT&T, Verizon, and Sprint. To ensure success, we needed to create awareness, understanding and sales; and do so quickly.
The 15-year old Jack in the Box ad campaign was facing ad awareness decreases and the brand was suffering from a lack of loyalty and differentiation. We were charged with generating news and buzz around the brand, re-engaging our customer base and communicating that Jack in the Box offers its entire menu all day.
Our challenge: elevate IBM green/energy efficiency solutions to the top of the IT agenda as well as demonstrate IBM’s leadership in these areas.
In 2009 Wrigley launched Orbit Big Pak, an upsized pack of gum. The campaign had to drive awareness, restore brand perception of cool and innovative, and re-connect with Orbit loyalists. Results showed that the campaign was highly breakthrough, helped strengthen brand loyalty, and improved consumer perceptions of Orbit as a cool and innovative brand.
Moms had a deep emotional loyalty with Eggo, but amid heavy competition we lost relevance in Mom's eyes and sales started to slump. We needed to get Moms to see us in a new light so that the love she had for the brand would turn into purchase.