All MKC Content
Read Lippincott's latest thought leadership piece on how today's most dynamic and up-and-coming brands are differentiating and delighting through experience innovation.
The most common unit of measurement in digital advertising is the impression, and it’s the most common way that digital advertising is bought and sold today. It’s so commonplace that most people take for granted that they know what it means.
In this Q&A, Craig Dubitsky, founder of Hello, reveals how he built buzz for his products with limited marketing, the characteristics of a transformational brand, and how he stays creative, among other things.
In this Q&A, Greg Revelle, senior vice president and chief marketing officer at AutoNation, provides insights from the company's rebranding process which made it one national brand prepared to elevate the customer experience and streamline advertising.
There were significant changes in almost every aspect of the law relating to advertising, marketing and promotions in 2013. Davis & Gilbert LLP explains what happened and offers suggestions for advertisers and agencies to think about and address in 2014.
According to the Content Marketing Institute's 2014 trends report, 93 percent of B2B marketers say they use content marketing, but less than half think their efforts are effective. One of the greatest challenges companies face is producing steady streams of engaging content.
In this Procurement Series webinar, Integrated Media Solutions discussed the ins and outs of media... the various elements that procurement needs to take into consideration in order to optimize the campaigns they are working on.
In this webinar video, Integrated Media Solutions discussed the ins and outs of media...the various elements that procurement needs to take into consideration in order to optimize the campaigns they're working on.
This white paper examines what’s happening today in tablet advertising, how advertisers and brands are using more innovative tablet ad technologies, and which tablet magazine advertising trends have emerged.
Millennials have come to be known as the over-sharing generation. But after years of broadcasting their lives on Facebook profiles and Twitter feeds under profiles tied to their real names and real lives, Millennials are looking for ways to share their thoughts with fewer consequences.
Growing faster than ever, the market for Web-connected gadgets is set to surpass six billion units this year, per new estimates.
In this presentation, Cory Munchbach, marketing strategy analyst serving CMOs and marketing leaders at Forrester Research, Inc., addressed the key macro trends that business leaders need to be thinking about in 2014 to pivot their enterprises for success in the age of the customer.
In this presentation, Noah Tratt, global vice president of media solutions at Expedia, Inc., shared Expedia's new approach to content marketing and how it has moved the company forward in unexpected ways and reinvented the way the brand communicates with customers.
JetBlue translated the “humanness” of its brand to its digital presence and increased the number of flyers participating in the TrueBlue loyalty program, which led to a fully integrated online, mobile, social, in-flight, terminal, and loyalty experience for consumers.
In this session attendees heard how LA Metro's studio and staff of more than 20, applied design strategy and thinking to the nation's second largest transit agency, which serves some 1.5 million people each day.
In this session, both shared what makes this relationship work and what goes into making a campaign that visualizes music and how it moves us.
Ajit Sivadasan shared key insights and lessons on how Lenovo leveraged modern marketing tactics to increase sales globally.
While children’s advertisers spent most of 2013 complying with the FTC’s changes to COPPA, CARU continued to open cases involving advertisements that were directed to children and failed to comply with CARU’s Self-Regulatory Guidelines for Children’s Advertising.
Stephanie Frasco, vice president of social media at Convert with Content, explained why mobile, niche sites, blogging, Google Plus, video, brand ambassadors, and content sharing will be the top social and digital trends in 2014.
In this webinar video, Stephanie Frasco, vice president of social media at Convert with Content, explained why mobile, niche sites, blogging, Google Plus, video, brand ambassadors, and content sharing will be the top social and digital trends in 2014.