All MKC Content
Tablet Normative Advertising Benchmarks Indicate Booming Platform for Ad Effectiveness
Since 2010, the tablet has grown steadily as a channel within the marketing mix and is now emerging as a leading performer in terms of advertising effectiveness.
ANA Member "Social Snack Pack" : CIT
In this session, Danielle Gustafson, Director, Digital & Social Media - CIT shared what she is doing within social at her organization.
ANA Member "Social Snack Pack" : Deliotte
In this session, Turner Roach, Marketing Manager – Deloitte shared what he is doing within social at his organization.
Got Digital? How to Enhance the Performance of Your National Brand’s Co-Op Advertising Program
This report from Balihoo provides marketers with five steps for integrating digital into existing co-op marketing programs.
The Rise of the Savvy Shopper: The Impact of the Recession on Customer Loyalty
As a result of the 2008 global economic recession, 64% of consumers in the U.K. now participate in loyalty programs and 66% use coupons or vouchers when shopping.
Why Mobile? Seven Tactics for a Killer Strategy
As mobile marketing grows in importance, marketers must also begin to consider the role that local mobile strategies play in their mix.
In-House Agency Profile: Timex
Michael Muligano, vice president of creative services at Timex Group USA, Inc., discussed how a 15-person team completes over 500 projects a year and saves the company millions of dollars.
In-House Agency Profile: Timex
Michael Muligano, vice president of creative services at Timex Group USA, Inc., discussed how a 15-person team completes over 500 projects a year and saves the company millions of dollars.
SAS: A Marketer’s Guide to Analytics
In this white paper SAS provides an introduction on applying analytics to marketing in order to significantly improve results.
SAS: Six Tips for Turning Big Data into Huge Insights
In this piece SAS discusses big data and shares six tips which will help loyalty leaders build out uniquely customized marketing campaigns to meet customer expectations for offers, advertising, and promotions.
State of the In-House Agency Industry: From Order Takers to Business Partners
Marta Stiglin, principal at Stiglin Consulting and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.
State of the In-House Agency Industry: From Order Takers to Business Partners
Marta Stiglin, principal at Stiglin Consulting and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.
The Marriage of Marketing and Technology: Meet the DMP
Eric Simon, VP solutions architecture at [x+1], Carmine Lengua, manager solutions architecture at [x+1], and Jonathan Margulies, managing director at Winterberry Group, discussed how marketers can use data management platform (DMP) solutions to leverage big data in advertising efforts.
The Marriage of Marketing and Technology: Meet the DMP
Eric Simon, VP solutions architecture at [x+1], Carmine Lengua, manager solutions architecture at [x+1], and Jonathan Margulies, managing director at Winterberry Group, discussed how marketers can use data management platform (DMP) solutions to leverage big data in advertising efforts.
The Marriage of Marketing and Technology: Meet the DMP
Eric Simon, VP solutions architecture at [x+1], Carmine Lengua, manager solutions architecture at [x+1], and Jonathan Margulies, managing director at Winterberry Group, discussed how marketers can use data management platform (DMP) solutions to leverage big data in advertising efforts.
LifeSouth Targets Millenials Through Event Marketing
In this session, Brite Whitaker, Foundation Director – Five Points of Life & Kim Mitrook, Director Corporate Marketing – LifeSouth shared best practices on reaching millenials through event marketing.
Southwest Leverages their Partnership with SeaWorld
Southwest Airlines shared how their sponsorship of SeaWorld Parks & Entertainment produced integrated consumer experiences through unique activation and CSR touch points.
Transitions Optical Leverages Consumer Passion Points Through Events
In this session, Transitions Optical presented best practices they have instituted in sponsorship and event marketing to increase brand engagement with their consumers.
SAS: Customer-Centricity Drives Successful Omni-Channel Retailing
This paper provides insights presented in a webinar from SAS and Retail Systems Research (RSR) on how customer-centricity and cross-channel concepts in context will successfully drive omni-channel retailing.
SAS: Evolving Role of the CMO
In this article SAS and Argyle Executive Forum discussed effective marketing strategies and the evolving role of the chief marketing officer (CMO).
