All MKC Content

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Demystifying Programmatic Buying

In this presentation, Michael Green, director of research at AudienceScience, shared how programmatic buying works through an agency trading desk and the questions every digital media team should be able to answer about its programmatic buys.

Live Nation Shares Cross Platform Media Program Case Study

In this session, Ben Long, Vice President - Strategic Alliances Technology & Innovation Lead, North America - Live Nation Network shared a colorful case study of a recent global marketing & media campaign between one of the world's largest communication platforms, Skype and the world's most powerful celebrity, Lady Gaga. This session featured how they tackle cross-platform media programs, including reach and frequency, measurement, results, lessons learned, and key takeaways for fellow marketers.

Marketing2020 - Organizing for Growth

In this webinar attendees learned how CMOs, CEOs and other marketing leaders can align their strategy, structure, and capabilities to build their brands and generate growth in the years ahead.

Marketing2020 - Organizing for Growth

In this webinar attendees learned how CMOs, CEOs and other marketing leaders can align their strategy, structure, and capabilities to build their brands and generate growth in the years ahead.

Ad Innovations in Connected TV

BrightLine discussed the innovations and exploration taking place in the new TV arena, and how marketers can finally win the living room space through a turnkey, connected TV experience.

Hillshire Brands: Where Innovation and Marketing are Breathing Life into New Brands

Find out how Hillshire Brands feels it's critical to have an inseparable link between a company’s marketing and innovation efforts. Also hear the detailed process that Hillshire Brands is introducing to ensure its stable of iconic brands continue to evolve and grow.

How Small Businesses Can Scale the Big Data Barrier

Small businesses have typically had little to do with big data. Without it, smaller players have historically relied more heavily on something their larger counterparts could only dream of — a personal relationship with their customers.

MillerCoors: New Product Innovation

MillerCoors discussed how innovation played a role in the development of its two newest products: a bold premium beer and a male-oriented, sweet, but not too sweet, cider.

SAG-AFTRA Commercials Contract: Common Myths and Mistakes

This webinar video covered a few of the common mistakes advertisers and agencies make when producing under the SAG-AFTRA Commercials Contract.

SAG-AFTRA Commercials Contract: Common Myths and Mistakes

This webinar presentation covered a few of the common mistakes advertisers and agencies make when producing under the SAG-AFTRA Commercials Contract.

Shiny Object or Digital Intelligence Hub? The Evolution of the Enterprise Social Media Command Center

The development of social media command centers at Mastercard, eBay, and Wells Fargo is discussed in this report from the Altimeter Group.

Assignment Brief Template

A template to communicate with your agency the strategic direction for creative development.

Gen Y Is Just a Different Kind of Brand Loyal

Millennials may be famously fickle when it comes to brands, but a new study finds that they actually see themselves as loyalists.

The Mechanics of Music Licensing

Elliot Lum and Jasmine Martin of the Columbia Records Creative Agency share a number of best practices and case studies from brands who used music to effectively bring their campaign to a whole new level.

How Procurement Executives Can Help Manage Marketing Spend

In this webinar video, Steven Wales, chief operating officer of Decideware, along with a client member of the ANA, discussed the five key stages in the lifecycle that marketers have with their agencies and how you can apply techniques and tools to generate an efficient return on your marketing investment.

How Procurement Executives Can Help Manage Marketing Spend

In this webinar presentation, Steven Wales, chief operating officer of Decideware, along with a client member of the ANA, discussed the five key stages in the lifecycle that marketers have with their agencies and how you can apply techniques and tools to generate an efficient return on your marketing investment.

In Tough Times "Hyper-Creatives" Provide Creative Advantage

One way to keep new products flowing to market during tough times is to rely on “hyper-creatives." These are people in the target market who are exceptionally creative in coming up with new product ideas.

Smartphone Shopping with Apps? Not so Much

Shopping apps still don’t appear to be mainstream in terms of usage. A new, wide ranging, nationwide study now confirms that high app shopping activity is not yet happening.

B-to-B Content Marketing: 2014 Benchmarks, Budgets, and Trends for North America

This year’s B-to-B content report compares findings with years past, looking at differences between marketers who rate themselves as most and least effective.

Beacons: Getting Beyond the Buzz

Beacons are this year’s It Girl when it comes to retail technology. The Bluetooth low-energy-based system that lets smartphones interact with sensors placed in physical locations is generating ample buzz and blue-sky predictions about how it can drive in-store sales from mobile-addicted shoppers.

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