All MKC Content
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The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior
Ed Martin, marketing excellence and CSR insights director at The Hershey Company, and Chris Malone, director of research at The Relational Capital Group, shared key learnings from a research study that measures positive brand perceptions, purchase intent, and loyalty from charitable marketing programs.
The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior
Ed Martin, marketing excellence and CSR insights director at The Hershey Company, and Chris Malone, director of research at The Relational Capital Group, shared key learnings from a research study that measures positive brand perceptions, purchase intent, and loyalty from charitable marketing programs.
Treat Your Customers Like You Know Them: Relevant Personalization in a Cross-Media 2.0 World
Larry Zusman, worldwide marketing manager, XMPie, Xerox Corporation, discussed the benefits of personalized, customized communications, and how marketers can leverage customer information to achieve dramatic returns on their marketing investments.
Treat Your Customers Like You Know Them: Relevant Personalization in a Cross-Media 2.0 World
Larry Zusman, worldwide marketing manager, XMPie, Xerox Corporation, discussed the benefits of personalized, customized communications, and how marketers can leverage customer information to achieve dramatic returns on their marketing investments.
Trusting Your Insights: A Success Story from Sun Life Financial
William Webster, vice president, brand management, Sun Life Financial U.S., and Roberta Ruel, assistant vice president, brand and creative marketing, voluntary benefits and employee benefits group, Sun Life Financial U.S., discussed how customer insights and an integrated marketing strategy drove their successful advertising campaign.
Trusting Your Insights: A Success Story from Sun Life Financial
William Webster, vice president, brand management, Sun Life Financial U.S., and Roberta Ruel, assistant vice president, brand and creative marketing, voluntary benefits and employee benefits group, Sun Life Financial U.S., discussed how customer insights and an integrated marketing strategy drove their successful advertising campaign.
Ad Production Key Cost Drivers: Emphasis on Production Incentives
Jillian Gibbs, CEO and founder, APR, and Gaytana Carrino, tax incentive subject matter expert, APR, discussed the key drivers to production costs and highlighted ways brand can better manage your production costs with production incentives.
Ad Production Key Cost Drivers: Emphasis on Production Incentives
Jillian Gibbs, CEO and founder, APR, and Gaytana Carrino, tax incentive subject matter expert, APR, discussed the key drivers to production costs and highlighted ways brand can better manage your production costs with production incentives.
Ad Production Key Cost Drivers: Emphasis on Production Incentives
Jillian Gibbs, CEO and founder, APR, and Gaytana Carrino, tax incentive subject matter expert, APR, discussed the key drivers to production costs and highlighted ways brand can better manage your production costs with production incentives.
The Found Money of State Commercial Production Incentives
Marketers have the potential to significantly stretch their marketing budgets by shooting commercials within the approximately 20 states that now offer financial incentives for doing so. This whitepaper contains insights on how to best leverage these rebates.
2012 RSW/Agency Search Outlook: Agency and Marketer Expectations for the Coming Year
RSW/Agency Search surveyed 100 senior client-side marketers and 100 agency professionals to learn about their 2012 outlook.
Networked Insights: How the Social Web Drives Product Development
Networked Insights highlights how the use of their Stage-Gate product innovation process can be useful to brands when coupled with social media analysis for new product development.
Google: Searching for Primetime Engagement
Google analyzes the strong correlation between TV viewership and online search activity as a vehicle for understanding the dynamics of primetime engagement.
Google: The Role of Video in the Smartphone Purchase Process
In this research report, Google, in partnership with Compete, provides insights to marketers on the effectiveness of video as a research tool throughout the consumer journey.
How to Build Brands on YouTube
Brian Cusack, activation director, Global Video Solutions, Google, and Joanne Yun, video advertising solutions, Google, discussed how to create an online video action plan to establish an engaging brand presence, amplify the brand’s message to the right audience, and measure results.
How to Build Brands on YouTube
Brian Cusack, activation director, Global Video Solutions, Google, and Joanne Yun, video advertising solutions, Google, discussed how to create an online video action plan to establish an engaging brand presence, amplify the brand’s message to the right audience, and measure results.
How to Build Brands on YouTube
Brian Cusack, activation director, Global Video Solutions, Google, and Joanne Yun, video advertising solutions, Google, discussed how to create an online video action plan to establish an engaging brand presence, amplify the brand’s message to the right audience, and measure results.
Wheat Thins Builds an Integrated Campaign with 140 Characters
Jim Low, senior marketing director, Kraft Foods, Inc., discussed the strategy behind Wheat Thins' integration of digital and social media with more traditional marketing and the behind-the-scenes of the execution of "The Crunch is Calling" campaign.
Wheat Thins Builds an Integrated Campaign with 140 Characters
Jim Low, senior marketing director, Kraft Foods, Inc., discussed the strategy behind Wheat Thins' integration of digital and social media with more traditional marketing and the behind-the-scenes of the execution of "The Crunch is Calling" campaign.
Wheat Thins Builds an Integrated Campaign with 140 Characters
Jim Low, senior marketing director, Kraft Foods, Inc., discussed the strategy behind Wheat Thins' integration of digital and social media with more traditional marketing and the behind-the-scenes of the execution of "The Crunch is Calling" campaign.
