All MKC Content
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Taking Multicultural Mainstream at MillerCoors
Rudy Rodriguez, senior director, multicultural at MillerCoors, defined and discussed the total market approach to marketing.
The Total Marketing Myth: Efficiency or Effectiveness
Stephen Palacios, executive vice president, director Hispanic practice at Cheskin Added Value, discussed the total market as an evolving concept reflecting the shift in ethnic demographics and psychographics in the U.S. consumer market.
Bazaarvoice: How Social Influences Millennials’ Shopping Decisions
This infographic from Bazaarvoice provides insights to marketers about the level of influence that user-generated content has on the purchase decisions of Millennials.
Big Data For Sales: An Introduction to Achieving Sales Growth
This piece from Lattice outlines the importance and potential of big data, as well as how it can help to solve challenges for organizations and improve sales.
Davis & Gilbert LLP: Trademark Clearinghouse to Begin Accepting Submissions to Protect Domain Names
In this advertising alert Davis & Gilbert LLP discusses the newly created Trademark Clearinghouse which supports the registration of domain names in new generic top-level domains (gTLDs) and works to resolve disputes.
eSSENTIAL Accessibility: How Airlines, Hotels, and Cruise Line Operators Are Catering to People With Disabilities
This article from eSSENTIAL Accessibility examines the unique business opportunity of accessible and inclusive tourism and provides examples of current accessible travel offerings from leading travel and hospitality brands.
Five Lessons from Five Years: What the 2012 Presidential Campaign Can Teach Marketers About Big Data
Joe Rospars, co-founder and creative director at Blue State Digital and chief digital strategist at Obama for America, and Stephen Muller, associate vice president of strategy at Blue State Digital and director of video at Obama for America, discussed the campaign’s winning digital strategy.
Five Lessons from Five Years: What the 2012 Presidential Campaign Can Teach Marketers About Big Data
Joe Rospars, co-founder and creative director at Blue State Digital and chief digital strategist at Obama for America, and Stephen Muller, associate vice president of strategy at Blue State Digital and director of video at Obama for America, discussed the campaign’s winning digital strategy.
DPAA: Financial Services Case Studies
In this piece DPAA provides case study examples of successful financial services campaigns which utilized digital place-based media.
Venable LLP: FTC Forces Paint Companies to Remove “Green” From Their Palette
Venable LLP discusses two recent green marketing settlements from the Federal Trade Commission (FTC) in this advertising alert.
Bazaarvoice: The Conversation Index Volume 3
This report from Bazaarvoice utilizes a sample of over 11 million pieces of user-generated content to provide insights to marketers on the things that most influence consumers, and how those influences should be factored into the decision-making of brands.
Bazaarvoice: The Conversation Index Volume 4
This report from Bazaarvoice draws from first-person, real-time input from consumers on how they interact with products, services, and brands, in order to provide insights to marketers which will aid in improved sales, brand loyalty, and better products.
BrightLine: What Was Missing From CES 2013? It Was You
In this article BrightLine discusses the 2013 Consumer Electronics Show (CES) and the evolution of consumer habits as they are impacted by technology.
Green Marketing: Growing Your Business Through Sustainability
Green products are a huge business. It is estimated that they account for $40 billion in annual U.S. sales. This ANA Insight Brief includes best practices for building a green marketing program. It features case studies from Patagonia, Reckitt-Benckiser, Seventh Generation, and TerraCycle, in addition to information on federal guidelines for green and sustainable marketing.
Mobile Search Moments: Understanding How Mobile Drives Conversions
In this report Google and Nielsen provide insights to marketers about mobile search as a driver of multi-channel conversions and behavior at a given moment.
Venable LLP: FTC’s Updated .com Disclosures Guidance
In this piece Venable LLP discussed the recently updated Federal Trade Commission (FTC) .com disclosures guide, designed to help digital advertisers make disclosures clear to avoid deception.
Venable LLP: POM Wonderful FTC Battle Continues
This article from Venable LLP discusses the recent Federal Trade Commission (FTC) final opinion that POM Wonderful LLC violated the FTC Act by making false or misleading claims to promote their products.
10 Steps to Ad Production Efficiencies
Jillian Gibbs, founder and CEO of Advertising Production Resources (APR), revealed industry trends for 2013, highlighted insights on key cost drivers and optimizers, and provided a top 10 list for boosting efficiencies.
10 Steps to Ad Production Efficiencies
Jillian Gibbs, founder and CEO of Advertising Production Resources (APR), revealed industry trends for 2013, highlighted insights on key cost drivers and optimizers, and provided a top 10 list for boosting efficiencies.
10 Steps to Ad Production Efficiencies
Jillian Gibbs, founder and CEO of Advertising Production Resources (APR), revealed industry trends for 2013, highlighted insights on key cost drivers and optimizers, and provided a top 10 list for boosting efficiencies.
