All MKC Content
As seen in this presentation, Salesforce.com allowed companies to network and streamline their process of connecting meaningfully with customers.
This webinar video discusses how marketers are evolving to become more like publishers and are generating "Big Content."
This webinar presentation discusses how marketers are evolving to become more like publishers and are generating "Big Content."
Lesya Lysyj, chief marketing officer at Heineken USA, discusses how the brand broke away from traditional beer advertising, agency relations, and the industry's media efforts.
Intuit’s Adrian Parker views social and mobile as a marketing marriage made in heaven. Learn how Intuit is better connecting with and serving its customers.
Brand marketers have a cornucopia of tools and channels that enable them to collect data with a level of accuracy and effectiveness undreamed of just a few years ago. Reexamining metrics will lead to better data-driven decisions.
The goal of a new marketing effort is to help marketers gain clarity — 20/20 vision, as it were — as they steer their organizations through a transformative era. Brands must focus on marketing strategy, structure, and capabilities in order to achieve 21st-century growth.
Marie Devlin serves customers’ passions at American Express. Her team is getting out the message that American Express has cards and services for everyone, and promoting membership benefits provided by products across the portfolio.
In this survey, the ANA sought out critical insights about how companies are measuring the results of their sponsorship and/or event marketing initiatives.
While companies have been taking more advertising and creative functions in-house over the past decade or more, the trend has accelerated recently. In fact, businesses with in-house agencies are now squarely in the majority.
Brand marketers are working to connect with the new “general market." Today marketers are creating robust marketing plans that consider not only Hispanics but all consumer segments.
Patent trolls are firms that purchase broad patents created by others solely for the purpose of suing, or threatening to sue, legitimate companies that use certain technologies, devices, or business methods. The momentum is on the marketing industry's side to nip this challenge in the bud.
Value demanded by clients will only increase as the industry adjusts to mergers by giant agencies. Bob Liodice, president and CEO at ANA, says this transformation must proceed with increasing speed and effectiveness for brands.
Outdoor advertising flexes new-media muscle with Clear Channel’s Independence Day campaign. The campaign started with making media that seemed old — outdoor advertising — new again.
In this presentation, Michele Schuh, Director, Media, Old Navy Marketing shared how the company leverages integrated media including digital, social, and mobile platforms within their back-to-school and fall campaigns.
ABSOLUT actively engaged across screens to effectively reach Millennials through the use of creative, shareable content.
In this presentation, ABSOLUT actively engaged across screens to effectively reach Millennials through the use of creative, shareable content.
In this webinar video, key best practices for building online communities were shared.
In this webinar presentation, key best practices for building online communities were shared.
In this session, Pamela Brown, Digital Marketing Strategist, Johnson & Johnson shared how they utilize digital consumer insights and brand portfolio integration strategies to target their portfolio of notable brands, including Aveeno, Neutrogena, Clean & Clear, Johnson's, RoC, and Lubriderm through e-commerce, mobile marketing, and social media.