All MKC Content
This white paper provides basic guidance for clients who are unfamiliar with the fundamentals of briefing an agency during the agency selection process, and gives clients experienced in agency selection briefings additional best practices to consider.
Adam Glickman, head of EVEN Hotels at InterContinental Hotels Group, discussed the hallmarks of this new hotel brand that provides a holistic wellness experience.
Mike Hibbison, vice president of integrated media at Home Depot, discussed the company’s integrated marketing philosophy and its latest “Let’s Do This” campaign.
In this presentation, Robin Seward, vice president, brand marketing at Arby’s Restaurant Group, Inc., discussed how finding your brand’s center is essential to innovation that is broad but also relevant.
Robin Seward, vice president, brand marketing at Arby’s Restaurant Group, Inc., discussed how finding your brand’s center is essential to innovation that is broad but also relevant.
In this presentation, Rob Aksman, founder and chief experience officer at BrightLine, discussed the latest developments in smart TV that every marketer should know.
Rob Aksman, founder and chief experience officer at BrightLine, discussed the latest developments in smart TV that every marketer should know.
This report is based on questions posed by ANA members. Topics covered in this survey include: marketing accountability (measurement & ROI), sponsorship and event marketing (event marketing), agency relations (agency selection), research (market research), and media (yellow pages and digital place-based media).
To stave off extinction, Ball Park invented a new category to target guy time.
Dick’s Sporting Goods developed deep insights surrounding sports to create meaningful content that connected with athletes and helped the brand to increase both awareness and sales.
In this session, attendees participated in a collaboration demo and discussed the challenges of bureaucracy-driven procurement in an age of big data.
In this session, Michael Weamer, Vice President –American Heart Association and Patrick Mahoney, President – Charity Brands Consulting shared their approach on how to measure the ROI of corporate philanthropy programs, while maintaining the required strategic direction of the company in a cost-effective and value-enhancing manner.
In this presentation, representatives of the 200-year-old U.S. Postal Service discussed how the organization needed a refresh in order to become relevant to today’s consumers.
The 200-year-old U.S. Postal Service needed a refresh in order to become relevant to today’s consumers.
In this presentation, 3M discussed how the company embarked on a content marketing journey to drive sales and build and retain loyalty.
In this presentation, Erin Anderson, interactive marketing manager at General Mill, discussed how the company leveraged content as the key driver for Tablespoon.com, which has become the company’s third largest digital platform.
This webinar video discusses how the growth of the tablet is creating major challenges for networks and advertisers.
This webinar presentation discusses how the growth of the tablet is creating major challenges for networks and advertisers.
In this session, Shirish Dant, Head of Consumer Marketing and Market Insights- EmblemHealth and David Magrini, Vice President and Shiv Gupta, Sr. Director of Analytics - Merkle shared a case study on how EmblemHealth has done this and key takeaways and actionable insights for marketers to take back to their organizations.
Steve Greenberger, chairman of The Business Advisory Group, and Mark Green, vice chairman of The Business Advisory Group, reviewed the current status of data utilization in marketing mix modeling, the holes that need to be filled, and examined what needs to be incorporated when constructing the next generation model.