All MKC Content
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Legal Issues of Social Media — Case Studies from the World of Cinema
This panel will use examples taken from mobile and social media campaigns for popular films to illustrate key legal issues that affect how these campaigns are structured and activated by the studios.
Luncheon Keynote with Fadi Chehadé
Fadi Chehadé, president and chief executive officer of ICANN, presented information for rights holders regarding ICANN's new gTLD program.
Luncheon Keynote with Fadi Chehadé
Fadi Chehadé, president and chief executive officer of ICANN, presented information for rights holders regarding ICANN's new gTLD program.
Research Report: 2013 Recession Survey, 7th Edition
This Research Report includes findings from the 2013 Recession Survey, 7th Edition. The objective of this survey was to understand how the current economic atmosphere is affecting client-side marketers.
The Future of Claim Substantiation After POM Wonderful
A former Director of the Bureau of Consumer Protection and an ANA member will discuss questions surrounding an FTC ruling on POM Wonderful and give both encouraging and discouraging news about the future of advertising law at the FTC.
The Martin Agency: Bridging the Legal Communication Gap
Christine Branin, senior vice president, talent and traffic at The Martin Agency, and Michael Plaut, vice president, assistant general counsel, director of advertising legal services at Interpublic Group, provided examples of what not to do in order to avoid legal trouble, and discussed The Martin Agency’s efforts to bridge the legal education and communication gap through creativity.
The Top 10 Burning Issues in Digital
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
The Top 10 Burning Issues in Digital
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
The Top 10 Burning Issues in Digital
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
The Wide World of Sports Sponsorship and Brand Promotion
Professor Michael McCann, Director, Sports & Entertainment Law Institute, University of New Hampshire School of Law; Kathryn Barrett Park, Senior Counsel, Advertising and Brand Management, General Electric Company; Michael Kuh, Counsel, Latham & Watkins LLP; Christopher Sloan, Assistant Vice President & Senior Corporate Counsel, Liberty Mutual Insurance Company, discussed sports sponsorship and brand promotion.
The Wide World of Sports Sponsorship and Brand Promotion
Professor Michael McCann, Director, Sports & Entertainment Law Institute, University of New Hampshire School of Law; Kathryn Barrett Park, Senior Counsel, Advertising and Brand Management, General Electric Company; Michael Kuh, Counsel, Latham & Watkins LLP; Christopher Sloan, Assistant Vice President & Senior Corporate Counsel, Liberty Mutual Insurance Company, discussed sports sponsorship and brand promotion.
Address Collection, Data Protection and Advertising (Global Advertising Lawyers Alliance Panel)
As the European Union is working on a replacement of the 1995 EU Data Protection Directive and other countries are enacting and enforcing data protection and privacy regulations this panel from four countries will provide a short overview of the different legal challenges you might face when using personal data for advertising purposes.
Buying the Bridge: Beating Patent Trolls at Their Own Game
Marc Kaufman, partner at Reed Smith LLP, moderated a panel discussion with participants Tom Finneran, executive vice president, agency management services at 4A’s, Joshua Goodman, general counsel at Digitas, and Allen Yee, counsel for intellectual property litigation at The Coca-Cola Company, on ways in which the advertising industry can become a player in the patent marketplace to reduce the ability of Non-Practicing Entities (NPEs) to arbitrage patents that could be asserted against advertisers and agencies.
Buying the Bridge: Beating Patent Trolls at Their Own Game
Marc Kaufman, partner at Reed Smith LLP, moderated a panel discussion with participants Tom Finneran, executive vice president, agency management services at 4A’s, Joshua Goodman, general counsel at Digitas, and Allen Yee, counsel for intellectual property litigation at The Coca-Cola Company, on ways in which the advertising industry can become a player in the patent marketplace to reduce the ability of Non-Practicing Entities (NPEs) to arbitrage patents that could be asserted against advertisers and agencies.
Buying the Bridge: Beating Patent Trolls at Their Own Game
Marc Kaufman, partner at Reed Smith LLP, moderated a panel discussion with participants Tom Finneran, executive vice president, agency management services at 4A’s, Joshua Goodman, general counsel at Digitas, and Allen Yue, counsel for intellectual property litigation at The Coca-Cola Company, on ways in which the advertising industry can become a player in the patent marketplace to reduce the ability of Non-Practicing Entities (NPEs) to arbitrage patents that could be asserted against advertisers and agencies.
Have Women in Advertising Really Come a Long Way, Baby?
Despite increasing cracks in the glass ceiling in Washington and in boardrooms across the globe, the images of women in advertising have not exactly "come a long way, baby." This panel will tackle this issue from a global perspective for a thought-provoking and eye-opening discussion.
Keynote Address: Attorney General Doug Gansler
Doug Gansler, Attorney General of Maryland, and president of the National Association of Attorneys General (NAAG), discussed the issue of privacy in the digital age.
Private and Secure: New Expectations for Marketers and Their Counsel
The concern over data privacy has been joined by a new focus on digital security. Corporate board members and general counsel now rank data protection at the top of their list of worries, and panel of industry leaders will discuss the issue.
SAG-AFTRA: One Union, One Industry
Doug Wood, partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, provided updates on the SAG-AFTRA negotiations and how they may change the future of commercial production.
SAG-AFTRA: One Union, One Industry
Doug Wood, partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, provided updates on the SAG-AFTRA negotiations and how they may change the future of commercial production.
