BrightLine Partner Content
Television today still dominates in reach and ad performance, but the way viewers are watching has changed. BrightLine presents the latest viewing behavior statistics and industry trends in this digital booklet.
Learn about the latest media and multi-screen viewing habits of teens in this infographic from BrightLine.
Interactive or connected TV video consumption is on the rise, according to this infographic from BrightLine.
The merger of Publicis and Omnicom, the second and third largest agency holding companies in the world, represents an opportunity for the newly formed agency to focus on creating real value for its clients.
When store locators are used on advanced or interactive TV (also known as iTV or In-TV), they can increase a viewer's likelihood of visiting a retail outlet by 65 percent, according to this report from BrightLine.
This viewer behavior report from BrightLine outlines the potential for reaching the Baby Boomer generation, a group of American consumers with the greatest concentration of wealth in history, via interactive TV advertising.
Smart or interactive TV users have the highest ad response rate (84 percent), as compared to users of other connected device, according to BrightLine.
This one-page brief from BrightLine presents the latest statistics around smart TV, multiscreen engagement, and interactive TV advertising.
This new report from BrightLine indicates that over 90 million U.S. households have a digital TV and that 28 percent have a smart TV.
In this article BrightLine discusses the 2013 Consumer Electronics Show (CES) and the evolution of consumer habits as they are impacted by technology.
In this article BrightLine shares key insights to help marketers reach the valuable young adult male consumer group.
In this research brief BrightLine outlines the potential for reaching affluent consumers via In-Television™ advertising.
According to BrightLine, interactive TV (also known as iTV or In-TV) outperforms microsites by 310 percent when it comes to driving purchase intent.
New research from BrightLine indicates that In-TV (also known as interactive TV or iTV) advertising has tripled the consideration of luxury brands among affluent consumers.
Ninety-seven percent of all video is still viewed via the TV, according to BrightLine's latest research.
Read how audiences, especially Hispanic viewers, are more likely to engage with brands on TV compared to Facebook and Twitter.
This one-page brief from BrightLine describes how in-television engagement is more impactful than traditional TV and is 2.5x more effective than commercials at lifting purchase.
Research from BrightLine indicates that consumers who engage with a brand via interactive TV (also known as iTV or In-TV) are two to three times more likely to recommend that brand when compared to consumers who like or follow a brand on Facebook or Twitter.
Interactive TV (also known as iTV or In-TV) is three times more effective than social and digital combined in driving purchase intent, according to this report from BrightLine.
According to BrightLine, audiences are more receptive to ads shown via interactive TV (also known as iTV or In-TV) versus other digital channels, with In-TV boasting a 30 percent greater click through-rate.