BrightLine

12 >>

BrightLine Audience Snapshot: Gamers

This four-page infographic from BrightLine illustrates current statistics and trends about gaming, including demographics and key players and advertisers in the space.

BrightLine: TV Revealed

Television today still dominates in reach and ad performance, but the way viewers are watching has changed. BrightLine presents the latest viewing behavior statistics and industry trends in this digital booklet.

BrightLine Audience Snapshot: Teens

Learn about the latest media and multi-screen viewing habits of teens in this infographic from BrightLine.

BrightLine: In-Television Spotlight Report

Interactive or connected TV video consumption is on the rise, according to this infographic from BrightLine.

Publicis-Omnicom Merger Provides Much Needed Opportunity to "Step Up"

The merger of Publicis and Omnicom, the second and third largest agency holding companies in the world, represents an opportunity for the newly formed agency to focus on creating real value for its clients.

BrightLine: InTelevision Trend Report Issue 12

When store locators are used on advanced or interactive TV (also known as iTV or In-TV), they can increase a viewer's likelihood of visiting a retail outlet by 65 percent, according to this report from BrightLine.

BrightLine IQ Viewer Behavior Report Advanced Snapshot: Baby Boomers

This viewer behavior report from BrightLine outlines the potential for reaching the Baby Boomer generation, a group of American consumers with the greatest concentration of wealth in history, via interactive TV advertising.

BrightLine: In-Television Trend Report Issue 11

Smart or interactive TV users have the highest ad response rate (84 percent), as compared to users of other connected device, according to BrightLine.

BrightLine: In-Television Trend Report Issue 10

This one-page brief from BrightLine presents the latest statistics around smart TV, multiscreen engagement, and interactive TV advertising.

BrightLine: In-Television Trend Report Issue 9

This new report from BrightLine indicates that over 90 million U.S. households have a digital TV and that 28 percent have a smart TV.

BrightLine: What Was Missing From CES 2013? It Was You

In this article BrightLine discusses the 2013 Consumer Electronics Show (CES) and the evolution of consumer habits as they are impacted by technology.

BrightLine: Reaching the Elusive Young Adult Male

In this article BrightLine shares key insights to help marketers reach the valuable young adult male consumer group.

BrightLine Audience Snapshot: Affluent Consumers

In this research brief BrightLine outlines the potential for reaching affluent consumers via In-Television™ advertising.

BrightLine: In-Television Trend Report Issue 8

According to BrightLine, interactive TV (also known as iTV or In-TV) outperforms microsites by 310 percent when it comes to driving purchase intent.

BrightLine: In-Television Trend Report Issue 7

New research from BrightLine indicates that In-TV (also known as interactive TV or iTV) advertising has tripled the consideration of luxury brands among affluent consumers.

BrightLine: In-Television Trend Report Issue 6

Ninety-seven percent of all video is still viewed via the TV, according to BrightLine's latest research.

BrightLine: In-Television Trend Report Issue 5

Read how audiences, especially Hispanic viewers, are more likely to engage with brands on TV compared to Facebook and Twitter.

BrightLine: In-Television Trend Report Issue 4

This one-page brief from BrightLine describes how in-television engagement is more impactful than traditional TV and is 2.5x more effective than commercials at lifting purchase.

BrightLine: In-Television Trend Report Issue 3

Research from BrightLine indicates that consumers who engage with a brand via interactive TV (also known as iTV or In-TV) are two to three times more likely to recommend that brand when compared to consumers who like or follow a brand on Facebook or Twitter.

BrightLine: In-Television Trend Report Issue 2

Interactive TV (also known as iTV or In-TV) is three times more effective than social and digital combined in driving purchase intent, according to this report from BrightLine.

12 >>

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help