BrightLine Partner Content
In this report BrightLine examines the proliferation of new devices in the home and how the TV viewing experience has evolved as a result.
This report from BrightLine examines the opportunity to reach consumers through recipe content on TV.
In this piece BrightLine provides survey data on the effectiveness of iTV for engagement, purchase intent and sales.
BrightLine provides insight to marketers on initiating a brand dialogue with males aged 18-34 via advanced television advertising.
In the first part of this two-part article, Jacqueline Corbelli, founder, chairman, and CEO of BrightLine, summarized key outward signs of iTV’s growth among major marketers.
In the second part of this two-part article, Jacqueline Corbelli, founder, chairman, and CEO of BrightLine, summarized key outward signs of iTV’s growth among major marketers.
BrightLine provides insight on the potential for reaching gamers via advanced television advertising.
This timeline from BrightLine serves to educate marketers about new opportunities available to them as a result of evolved consumer viewing behavior.
The media consumption habits of the Baby Boomer generation (adults aged 47-65) are examined in this recent BrightLine behavior report.
In this consumer behavior brief, BrightLine highlights the potential for marketers to reach moms via advanced television advertising.
Rick Howe, the ITV doctor, interviewed Michael Finn, president of BrightLine, about where television advertising has been and where it’s going now that interactive TV is a viable and appealing option for advertisers.
A recent BrightLine research brief examines the potential to reach the digitally driven female demographic via advanced television advertising.
This report from BrightLine discusses how marketers can more effectively reach teen and tween audiences via interactive TV.
A recent BrightLine research brief provides data on the media consumption behavior of Hispanics as it relates to advanced television advertising.