MMA Case Studies
To build brand awareness, Gatorade empowered consumers to interact with a mobile game version of Olympic superstar Usain Bolt while receiving product messages.
BBVA Compass successfully promoted its new NBA-branded banking product with a heavily mobile and social #realfan hashtag campaign designed to attract and convert 18- to 35-year-old NBA fanatics.
Mercedes combined social media and content co-creation with TV to attract a younger audience in the U.K. for its new A-class model.
Mobile solutions company payvia implemented donation and payment solutions for the two major candidates during the 2012 presidential election.
Toyota used responsively designed emails and targeted microsites to promote the launch of its newly redesigned RAV4.
VEJA magazine, the third largest publication in the world and the largest excluding U.S. publications, created a new app for its readers to access content on the go.
To shift the definition of what an “island vacation” means in the minds of consumers, British Airways and Visit Britain created a mobile campaign based on an iconic London sight — the Royal Guards — that encouraged viral buzz.
Samsung leveraged the popularity of cricket in India to create a mobile internet experiential product demonstration of its new Omnia smartphone featuring the Windows Phone operating system.
Accenture looked to the iPad to expand the distribution of its industry-leading journal, Outlook.
Accenture created a mobile-optimized site for its users on the go, who access the company’s wealth of knowledge on tablets and smartphones.
Ace Hardware designed a series of mobile coupon offers to increase foot traffic and appeal to a younger demographic.
To encourage non-athletes to start running, adidas created a rich media mobile campaign to promote its latest running shoe.
ADT, a home security company in the U.K., designed a mobile site to correspond to its already existing website, which helped to increase residential appointments for its security consultants and potential customers.
To promote career opportunities and brand awareness of its many health care facilities throughout the Chicago area, Advocate Health Care created a mobile employment website.
The team at binggo created an app to aggregate deals from popular discount service providers like Groupon, LivingSocial, Yelp, and many others.
Eager to cook up more interaction with the brand, Allrecipes.com built an app filled with instructional videos of popular recipes from its website.
Amazon Publishing launched a tablet campaign to promote its books and encourage users to download free excerpts of books.
To demonstrate the ease of its m-commerce functionality, Taobao Mobile encouraged out-of-home advertising in downtown Shanghai.
To reach male Millennials and drive sales, Doritos partnered with Warner Bros. Entertainment Inc. and DC Comics to create an engaging mobile campaign featuring exclusive content and prizes.
Valvoline worked with AT&T AdWorks to alert customers about a discount being offered at their local Valvoline locations through AT&T Alerts, a location-based mobile program.