BBVA Compass successfully promoted its new NBA-branded banking product with a heavily mobile and social #realfan hashtag campaign designed to attract and convert 18- to 35-year-old NBA fanatics.
Mercedes combined social media and content co-creation with TV to attract a younger audience in the U.K. for its new A-class model.
Mobile solutions company payvia implemented donation and payment solutions for the two major candidates during the 2012 presidential election.
Toyota used responsively designed emails and targeted microsites to promote the launch of its newly redesigned RAV4.
To shift the definition of what an “island vacation” means in the minds of consumers, British Airways and Visit Britain created a mobile campaign based on an iconic London sight — the Royal Guards — that encouraged viral buzz.
Accenture looked to the iPad to expand the distribution of its industry-leading journal, Outlook.
Accenture created a mobile-optimized site for its users on the go, who access the company’s wealth of knowledge on tablets and smartphones.
Ace Hardware designed a series of mobile coupon offers to increase foot traffic and appeal to a younger demographic.
To encourage non-athletes to start running, adidas created a rich media mobile campaign to promote its latest running shoe.
ADT, a home security company in the U.K., designed a mobile site to correspond to its already existing website, which helped to increase residential appointments for its security consultants and potential customers.
The team at binggo created an app to aggregate deals from popular discount service providers like Groupon, LivingSocial, Yelp, and many others.
Eager to cook up more interaction with the brand, Allrecipes.com built an app filled with instructional videos of popular recipes from its website.
Amazon Publishing launched a tablet campaign to promote its books and encourage users to download free excerpts of books.
Valvoline worked with AT&T AdWorks to alert customers about a discount being offered at their local Valvoline locations through AT&T Alerts, a location-based mobile program.
Audi created an iPad app that matched the look and feel of its new A3 model to encourage users to take the car for a test drive.
To cut through the clutter of the music industry and capture the interest of creative directors, Kontor Records GmbH sent out vinyl discs, along with an “office turntable” to play them on.
Back-to-school shopping takes a lot of energy, so Auntie Anne’s partnered with Coca-Cola to help hungry shoppers in malls across America.
To build interest in the launch of the video game Battlefield 4, Electronic Arts (EA) used a rich media mobile banner ad that contained multiple interactive videos.
Beam Inc. launched a party-planning app for its Sauza tequila brand to help connect with tech savvy women.
Best Buy created a back-to-school mobile ad campaign that utilized location technology, real-time inventory feeds, and express mobile purchasing.