MMA Case Studies
Audi created an iPad app that matched the look and feel of its new A3 model to encourage users to take the car for a test drive.
Audi created a mobile app for iPhone and Android that allowed users to create the perfect car.
To cut through the clutter of the music industry and capture the interest of creative directors, Kontor Records GmbH sent out vinyl discs, along with an “office turntable” to play them on.
Back-to-school shopping takes a lot of energy, so Auntie Anne’s partnered with Coca-Cola to help hungry shoppers in malls across America.
To build interest in the launch of the video game Battlefield 4, Electronic Arts (EA) used a rich media mobile banner ad that contained multiple interactive videos.
Beam Inc. launched a party-planning app for its Sauza tequila brand to help connect with tech savvy women.
Kaz used real-time flu data and geo-targeting to serve up ads targeting moms for its Vicks thermometers.
Best Buy created a back-to-school mobile ad campaign that utilized location technology, real-time inventory feeds, and express mobile purchasing.
Old Navy developed a mixed media campaign to give away 25,000 t-shirts.
Burger King used location-based mobile advertising to help promote its “Free Fries Friday” product launch.
HBO partnered with Uber, a mobile app, to promote the third season of its hit drama Boardwalk Empire.
Boston City Campus leveraged Mxit, one of South Africa’s most popular social networks, to drive enrollment at its schools.
Boston Scientific created an iPad app that would allow its sales force to build stronger relationships, easily highlight product differentiators, and strengthen sales pitches.
ESPN promoted an app for fans of the NCAA Men’s Basketball Tournament to have access to their brackets while on the go.
Bravo launched Play Live to allow users to interact with its live TV programming via any mobile or desktop device.
Wanting to reach a Millennial audience and promote sales of Brisk Iced Tea, Brisk teamed up with Lucasfilm to create a smartphone gaming app.
DoSomething.org engaged teens on the topic of bullying using three things they love most: texting, gaming, and sharing.
Burn Energy Drink launched an online contest in order to increase Facebook fans and product consumption with a young and socially connected target audience in Brazil.
Glamour magazine unveiled a series of campaigns that allowed consumers to shop via mobile from the pages of the magazine, a wall advertisement, and even the inside of a taxi.
Cabela’s used location-based marketing to drive consumers to its physical retail locations.