Smarties Awards

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Free the Forced

A successful joint mobile and tactile approach implemented by the United Nations Association of Germany increased awareness about forced/arranged marriages through a padlock campaign called “Free the Forced.”

Garanti Bank Cross-Mobile Integration

Turkey’s Garanti Bank used a 360-degree campaign to promote its new iPhone app, including TV, print, out-of-home, digital, social media, and mobile.


NatWest/Royal Bank of Scotland added a functionality to its existing mobile app that allows customers to withdraw cash from ATMs without using their cards.

Gold Rush Season 3

For the premiere of the third season of Gold Rush on the Discovery Channel, a “Pan for Gold” campaign prompted users to search for gold on their own mobile devices for a chance to win $100,000.

Great Calorie Drive

Zumba Fitness focused its efforts on charitable organizations with an app and awareness campaign to supply food to those in need.

Greenpeace Arctic Experience

Greenpeace used mobile augmented reality techniques to show, rather than tell, the delicate situation of the Arctic Territory, which not only engaged the audience in the cause, but provided a means to donate as well.

Gucci Mobile Website

Gucci built a mobile website to drive sales to attract affluent consumers who are always on the go.

Halls’ Breathe the Change: 200,000 Breaths That Changed the Life of a Village

To build brand awareness and effect social change, Halls’ “Breathe the Change” campaign counted consumer “breaths” to power a windmill in a small Indian village which had no electricity.

Happy & Healthy Sweepstakes

Walgreens combined SMS messaging with print and point-of-sale to engage with consumers.

Hassle-Free Car Insurance

ReadyForMyQuote Auto used click-to-call banner ads to help connect interested customers with the right insurance providers.

Helzberg Diamonds “Proposal Pro” App

Helzberg Diamonds created a mobile app that made a “Proposal Pro” out of users who turned to the jeweler for its expertise, as well as its products, when it was time to pop the question.

Hit the Road with Airstream promoted the home-buying experience with a month-long mobile and social campaign, featuring a new app, a first-ever moveable listing, and a partnership with Airstream recreational vehicles.

Holiday Dreams

AT&T applied the principles of responsive website design to its emails, so that its email messaging is optimized regardless of the device being used to read it.

Home Entertainment Holiday

HBO used a mobile redemption campaign to drive sales of its DVDs and Blu-Rays during the holiday season.

Honey Whole Grain Sweepstakes

Auntie Anne’s celebrated its 25th anniversary and the rollout of its new pretzel flavor by giving away iPad minis, free drinks and snacks, and a cash prize of $25,000. Reinvents Mobile Strategy built on the success of existing campaigns to drive more revenue via its suite of mobile apps. Xtreme Booking, a brand of Expedia, developed a rich media mobile version of its “Xtreme Booking” online and video campaign to further drive user engagement and revenue via mobile data.

How Colgate Turned the Maha Kumbh Mela into the Maha Tech Mela

Colgate used location-based technologies to connect with attendees at the Maha Kumbh Mela spiritual gathering in India and educate them about the benefits of oral hygiene.

HTC ONE Product Launch

To reinvigorate its business and brand, HTC included a campaign providing free underground Wi-Fi to users in the key New York City market as part of its HTC ONE mobile product launch.

Hungry Lion Mobile Coupon Campaign

Hungry Lion used integrated mobile solutions to engage and educate potential customers as well as to build brand awareness and drive traffic to its locations.

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