Coca-Cola launched SmileWorld, a mobile social community, to engage with Spanish customers.
Dunkin’ Donuts created an engaging Facebook experience accessible to mobile Facebook users.
Coca-Cola Korea engages in youth recruitment using mobile technologies that emphasize energizing refreshment through play and connection, while offering as a reward additional wireless data capacity, something 80 percent of Korean teens exceed each month.
Columbia Sportswear created a mobile app to provide its customers with a platform to capture and share their outdoor experiences.
Carl’s Furniture City launched a mobile web campaign to drive sales and engage its target audience.
The creation of a mobile app to promote and use during Content Marketing World 2012 provided a sticky channel for audience engagement, attendee networking, and knowledge sharing.
Universal Pictures tested the effectiveness of its cross-screen video ad campaign for the launch of the 2012 movie Contraband.
Little Brownie Bakers developed an app to help users find locations of the nearest Girl Scout cookies.
To support the launch of a new product, Molson Coors developed and promoted the Coors Light Iced T Video Mix-r app for Facebook and iPhone.
Repsol, an oil and gas company in Spain, launched a mobile app that helped users plan driving routes, locate service stations, submit accident alerts, and check the weather.
Cornetto, a Unilever ice cream brand, launched a unique mobile campaign in Turkey that utilized SMS messaging, location-based targeting, and social media to drive sales.
CouponCabin.com developed a mobile app in order to reach on-the-go shoppers and provide mobile website visitors with a better experience.
Cox Communications, an Atlanta-based cable company, utilized a mobile commerce site to drive sales and satisfy the needs of “ready-to-buy” customers.
OkCupid’s mobile app connected people faster to get users off their computers and into the real-life dating scene.
PepsiCo’s first use of a mobile-only campaign in Brazil provided efficient, direct communication to engage with, understand, and reward a key target market: small retailers and street vendors of its Torcida Snacks brand.
To build brand awareness, technology company CSC launched a mobile app that could display its services to potential and current clients in an easily accessible way.
CVS Caremark’s new, responsive career website can better tell its story and attract the right candidates to work for its organization.
Activia designed an interactive rich media campaign to highlight the taste and benefits of its new line of yogurt.
Danone Activia brand yogurt used mobile marketing and emotive competition to engage consumers and increase brand awareness without relying on price promotions to drive sales.
Deep Silver/Square Enix created an additional app to complement game play and increase consumer interaction with its popular zombie game Dead Island: Riptide.