Smarties Awards

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iAd Penalty Shoot Out

Mahou-SanMiguel designed a penalty shoot-out game to promote the brand’s sponsorship of top-ranked Spanish soccer teams.

iGaranti

Garanti Bank in Turkey built a mobile app that provides customers with a number of resources, including person-to-person transfers, financial coaching and advice, and exclusive personalized offers from brands.

iGaranti Payment with QR

Garanti Bank’s iGaranti app offers its consumers many different financial services, including the option to use a virtual wallet for online and offline transactions.

iGaranti Smart Shopping

Garanti Bank’s iGaranti app contains a feature that provides users with personalized deals and offers based on their shopping and spending habits.

Increasing Purchase Intent with inMarket

Jelmar used inMarket’s app to drive sales of its cleaning product CLR by adding a gaming component to the shopping experience.

IndiaMART Mobile Management System

IndiaMART is a company that handles over $1.5 billion in sales each year, and needed to simplify the way it managed the buyers and suppliers to improve the process for all parties involved.

Inside Intel: Live

Intel UK used a first-of-its-kind mobile campaign to reverse declining brand measurements and prove its speed and innovation could enhance the lives of Generation Y consumers.

Inside the Music

Intel harnessed the love of music and Pandora’s popularity with fans to increase awareness of its new laptop, the Ultrabook.

It’s Your Space

Avis launched an interactive iPad advertising app that enabled business travelers to celebrate their own space while hitting the open road.

iTunes Top-Up

Swiss bank PostFinance made a successful foray into the digital goods market with the development and launch of an iTunes credit-purchasing functionality for its mobile banking app.

iWeekly: Revolution of Focus ST

Ford used an interactive iPad magazine ad to promote the new version of its Focus ST model in China.

Jack Reacher in Top Gear

Paramount Pictures placed an ad inside the BBC Top Gear app to promote its new film Jack Reacher.

Johnson & Johnson Donate a Photo

Johnson & Johnson shared its culture of being a good and responsible leader by creating an app which allowed people to share photos in exchange for a donation to charity.

Join the Celebration

Using its branded Instagram page, Nike utilized an intelligently targeted mobile advertising campaign to promote a new line in the Air Jordan family.

Jumping Orca Tablet Ad

Destination BC employed rich media to help potential tourists experience British Columbia by interacting with its whales in Jumping Orca ads designed specifically for tablets.

justWink American Greetings App

American Greetings created a mobile app to promote its new line of customizable greeting cards and reach a younger audience.

Kettler S-FIT App

Kettler created an app that connected to its racing bike, allowing users to track how many calories would be needed to burn off a specific meal or set up virtual races with other users.

Khai Xuân Nhu

Coca-Cola was the first brand to use cross-mobile integration to create new experiences for mobile users.

Kidspot Messaging Campaign

Using mobile analytics to measure response to messaging, Kidspot tracked, reviewed, and acted upon a wealth of granular data to increase the number of conversions for its BumpWatch app.

Kiehl’s Alerts

Kiehl’s was looking for a way to bring in more customers to its stores, and leaned on the geo-fence to help corral its fans.

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