To increase the relevant material available to readers, ALM tailored its newsletter to meet the mobile demands of its audience.
ELLE DECOR partnered with Jenn-Air to create a mobile app that would help both brands reach luxury consumers.
Vodafone distinguished itself from competitors by providing its mobile customers in Greece with an app and online platform for instant access to account and product information.
Planters partnered with Zipcar to promote a new peanut butter product via QR codes.
To launch the new Evoque, Range Rover created a powerful mobile experience for iPhone and iPad users that gave drivers a first-hand look at the new SUV.
For the launch of the Range Rover Evoque, an integrated campaign featuring print, TV, and digital exceeded industry benchmarks in key areas.
Expedia launched the first desktop-to-mobile customer retargeting campaign to raise awareness and use of its mobile apps and mobile website for smartphone and tablet.
To promote tourism of Greece in a period of slow economic recovery, the Greek National Tourism Organization created a travel guide mobile app that enabled the planning and booking of travel from mobile devices.
To create awareness on a global level, Faena mirrored its website after one Argentina’s most iconic instruments to increase site functionality while also fostering creative expression.
To promote the fourth installment of the horror franchise Paranormal Activity, marketers created a rich media ad that “haunted” users’ phones.
FedEx launched a mobile ad campaign and app to promote awareness of its mobile solutions and make it even easier for its customers to stay connected and remain efficient while on the go.
FedEx and Shazam partnered to dominate the mobile screen during Super Bowl XLVII in 2013.
FedEx created a mobile-friendly app for smartphones in order to keep up with the consumer shift in technology adoption and continue its success of staying ahead of the curve.
Tesco used location-based mobile technologies to drive users to Tesco retail stores and increase sales of the new FIFA13 video game that was for sale in Tesco locations.
Yellow Pages Canada ran a mobile campaign to promote a cash giveaway and generate user engagement.
To promote the launch of the Galaxy Note II and emphasize its creative potential, Samsung attempted to break a Guinness World Record in the art category.
Dove Men penetrated an established segment in a new and relevant way by developing an app that reached men on the go with helpful videos, tips, and tools to stay healthy.
To tell its story, AT&T turned to Flipboard to engage users in their fast-swipe experience.
Levi’s reintroduced its brand to a younger, more tech-savvy audience by creating a campaign with Flipboard, the world’s first social magazine for iPad, iPhone, and Android, making the first curated, shoppable brand magazine.
Ford España (Ford Spain) used rich media to introduce a new vehicle model, illustrating new safety features and ease of vehicle access to build awareness and purchase consideration.