Case Studies

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#HonorTheFallen

USAA successfully used promoted tweets and keywords to join online conversations around Memorial Day and to encourage social media users to #HonorTheFallen.

#PepsiMusicNow

To reassert its brand association with music, Pepsi turned to social media to become the voice of the NOW generation.

Act on Facts

Vestas created “Act on Facts” to energize and educate the general public in support of wind turbines.

Banshee Cinemax Launch

Acknowledging a shift in television consumption habits, Cinemax designed an unconventional premiere campaign to reach a tech-savvy male audience.

Black Friday

Footlocker created a sneaker hunt during the week leading up to Black Friday to increase sales and pique the interest of consumers.

Click & Style

Philips Norelco saw a sales increase by leveraging funny and engaging content to attract a young, male target to the electric shaving category.

Connected to the City

Nissan utilized the mobile app Shazam to lead consumers to a mobile site about its newest car through interacting with the campaign’s TV commercial.

Disaster Preparedness App

The American Red Cross overhauled its disaster preparedness program with a series of mobile apps that provided preparation advice, storm alerts, and shelter locations in real time.

Do Us a Flavor

Frito-Lay’s “Do Us a Flavor” campaign engaged Millennials by giving them an opportunity to create the next great chip flavor.

EOS M: Power to Generation M

Canon partnered with VICE magazine and cultural influencers to reignite interest in its products, specifically its new EOS M digital compact camera.

Everyday Adventures

To launch a new product, Planters connected with health-conscious consumers through a mobile campaign targeting Zipcar users.

Farmers Union Iced Coffee - The Club Room

To increase awareness throughout Australia, Farmers Union Iced Coffee created The Club Room, the ultimate gathering place for men to talk about a shared passion: cricket.

From Inspiration to Innovation

Boeing produced a series of videos showcasing innovations by the company’s engineers as part of a campaign leading up to its centennial.

Girls Night In

Clean & Clear partnered with a TV station’s movie night and created a digital space online for teenage girls to celebrate their best friends and engage with the brand.

GM Chevrolet Spark Launch

To launch the Chevrolet Spark, General Motors Canada created an interactive banner that allowed users to unlock relevant editorial content from its media partners.

Hello, Cereal Lovers

To reframe the cereal category, General Mills turned to social media to create a consistent message across platforms that shared and celebrated the love of cereal.

HTC One

HTC leveraged limited resources to connect with digital natives through event sponsorship, on-site activations, and a blogger competition in order to launch the HTC One product.

Human Potential

Microsoft tapped into LinkedIn’s capabilities to show business decision-makers how the Microsoft Dynamics applications could help unlock their true business potential.

It’s Never Been Done Before

Emerson launched a digital and mobile campaign across multiple platforms to display the brand’s technological innovations.

LeFun Run: GPS Marathon Webcast

To increase awareness and participation in running, Lenovo developed an app that tracked data and mapped runners’ courses.

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