USAA successfully used promoted tweets and keywords to join online conversations around Memorial Day and to encourage social media users to #HonorTheFallen.
To reassert its brand association with music, Pepsi turned to social media to become the voice of the NOW generation.
Vestas created “Act on Facts” to energize and educate the general public in support of wind turbines.
Acknowledging a shift in television consumption habits, Cinemax designed an unconventional premiere campaign to reach a tech-savvy male audience.
Footlocker created a sneaker hunt during the week leading up to Black Friday to increase sales and pique the interest of consumers.
Philips Norelco saw a sales increase by leveraging funny and engaging content to attract a young, male target to the electric shaving category.
Nissan utilized the mobile app Shazam to lead consumers to a mobile site about its newest car through interacting with the campaign’s TV commercial.
The American Red Cross overhauled its disaster preparedness program with a series of mobile apps that provided preparation advice, storm alerts, and shelter locations in real time.
Frito-Lay’s “Do Us a Flavor” campaign engaged Millennials by giving them an opportunity to create the next great chip flavor.
Canon partnered with VICE magazine and cultural influencers to reignite interest in its products, specifically its new EOS M digital compact camera.
To launch a new product, Planters connected with health-conscious consumers through a mobile campaign targeting Zipcar users.
To increase awareness throughout Australia, Farmers Union Iced Coffee created The Club Room, the ultimate gathering place for men to talk about a shared passion: cricket.
Boeing produced a series of videos showcasing innovations by the company’s engineers as part of a campaign leading up to its centennial.
Clean & Clear partnered with a TV station’s movie night and created a digital space online for teenage girls to celebrate their best friends and engage with the brand.
To launch the Chevrolet Spark, General Motors Canada created an interactive banner that allowed users to unlock relevant editorial content from its media partners.
To reframe the cereal category, General Mills turned to social media to create a consistent message across platforms that shared and celebrated the love of cereal.
HTC leveraged limited resources to connect with digital natives through event sponsorship, on-site activations, and a blogger competition in order to launch the HTC One product.
Microsoft tapped into LinkedIn’s capabilities to show business decision-makers how the Microsoft Dynamics applications could help unlock their true business potential.
Emerson launched a digital and mobile campaign across multiple platforms to display the brand’s technological innovations.
To increase awareness and participation in running, Lenovo developed an app that tracked data and mapped runners’ courses.