For decades, Swanson dominated the broth category, especially around Thanksgiving when cooks used broth in stuffing. But once the competition heated up, Swanson’s holiday sales took a major hit. We knew that if we could engage more cooks in a stuffing debate online, then we would drive holiday sales for Swanson.
To generate awareness, Tissot created a tablet game featuring its celebrity sports ambassadors.
Greenpeace used mobile augmented reality techniques to show, rather than tell, the delicate situation of the Arctic Territory, which not only engaged the audience in the cause, but provided a means to donate as well.
Gucci built a mobile website to drive sales to attract affluent consumers who are always on the go.
Over the years, 'hacking' has grown into a multi-billion dollar industry intent on stealing the identities and assets of anyone online. To help people understand the magnitude of this phenomenon, McAfee gave it name: H*Commerce. In three months, brand awareness increased 150 percent, ultimately redefining a brand and the category.
To build brand awareness and effect social change, Halls’ “Breathe the Change” campaign counted consumer “breaths” to power a windmill in a small Indian village which had no electricity.
In September 2010 Xbox launched Halo Reach. Just three years prior, Halo 3 had set the record for highest-grossing entertainment launch of all time. However in the two years that followed, subsequent Halo titles failed to replicate Halo 3's success. With the launch of Halo Reach, Xbox sought to reinvigorate the Halo brand and reverse that sales decline.
Coca-Cola developed a mobile browser and data top-up program to engage with Brazilian teenagers.
Walgreens combined SMS messaging with print and point-of-sale to engage with consumers.
By shining the light on the unique customer service culture of Zappos.com and bringing a powerful idea, "Happy People Making People Happy," to life, we differentiated the brand and changed consumer perceptions. Our campaign made consumers realize that Zappos.com was much more than an online shoe vendor.
ReadyForMyQuote Auto used click-to-call banner ads to help connect interested customers with the right insurance providers.
To grow sales and overtake its main competitor Miracle Whip, Hellmann's leveraged consumers' current desire for more real, less-processed foods. At its core, Hellmann's is made with real ingredients: eggs, oil and vinegar. By championing a Real Food Movement, Hellmann's showed that it had real food credentials and passion for the cause.
Helzberg Diamonds created a mobile app that made a “Proposal Pro” out of users who turned to the jeweler for its expertise, as well as its products, when it was time to pop the question.
Hennessy created a digital/social/mobile marketing campaign to promote its limited-edition label, designed by a renowned contemporary artist, for its V.S. bottle.
After nine years on the regional scene, beer drinkers had heard of Finnegans, but surprisingly few were aware of their charitable mission — to fight poverty by giving 100 percent of the company's profits to local charities. Our mission was to revitalize the Finnegans brand, increase its distribution and sales, and gain more awareness and understanding of the righteous mission behind the brand.
To promote its products to busy moms during the holiday season, Hershey’s created a rich media banner that expanded to feature four cookie recipes when tapped.
Hewlett-Packard created a mobile iAd to convince users to try its printer ink.
Just Dance was a new product with a modest marketing budget, but a grand goal: become the leader of the dance game category. We had to do more than market the product, we had to start a movement. By 8/31/10, the campaign yielded over 6.1 million unique views, over 10,000 unsolicited user-created videos, an AdWeek top-ten TV spot, and over 2 million units sold.
Realtor.com promoted the home-buying experience with a month-long mobile and social campaign, featuring a new app, a first-ever moveable listing, and a partnership with Airstream recreational vehicles.
AT&T applied the principles of responsive website design to its emails, so that its email messaging is optimized regardless of the device being used to read it.