The Home Depot expanded the reach of its flagship grant program, Retool Your School, through an innovative and interactive mobile experience to further connect with African-American consumers.
To increase summer holiday weekend traffic, Revel Resorts launched an integrated campaign featuring out-of-home, print, radio, social media, mobile, and digital.
Victory Motorcycles launched an innovative location-based mobile campaign to attract new riders.
Rio Ferdinand, a famous English soccer player, created an app for his fans to engage with him during the season.
To increase brand awareness among social media users and introduce its new bubble gum, Rocco created a meet and chat app for the mobile phone that users accessed through Facebook.
Safeway developed an app to help customers prepare for the holidays and stay connected after shopping at the store.
Sam’s Club launched a mobile app in 2011 to better connect with its members and add an “always on” element to its marketing mix.
JCP added a mobile branch to its holiday brand campaign in order to help its customers personalize their gifts.
VH1 teamed with Foursquare to increase its mobile presence while also contributing to a good cause.
Scout for Business, a mobile ad platform, used mobile technology to help brick-and-mortar advertisers deliver hyper-local ads to consumers who were nearby and actively looking.
Sears created a mobile game to drive awareness of its Auto Centers among men ages 18 to 34.
Shell updated its existing mobile app from a simple gas station finder to one that included advanced loyalty program integration.
Auto Trader partnered with Honda for an exclusive advertising campaign on the new Auto Trader iPad app.
Best Buy launched a holiday mobile ad campaign to drive mobile commerce sales.
American Express designed an interactive ad campaign to lure New York consumers to the small businesses in their neighborhoods.
The Yellow Pages Group Canada created an iPhone app that provided users with a more efficient way to shop and helped advertisers generate leads.
To drum up buzz for the launch of their new baseball-themed series, Showtime created a billboard that mimicked the thrill of catching a fly ball by distributing baseballs to fans each time they checked into the billboard on social media.
Furniture Village revised its mobile website to create a smoother and faster purchase experience for consumers.
Times Property of India created a way for users to experience virtual tours of real estate on their mobile phones.
To better serve its target audience of high school students and college underclassmen, SparkNotes created a mobile app for on- and offline access to its popular study guides.