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This Candy Company Attracted Halloween Attention with an AI Film Fest
REGGIE Awards April 17, 2024For Halloween, Airheads created a horror movie film festival featuring films made entirely with artificial intelligence (AI).
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Anytime Fitness Generated Big-Game-Size Buzz Without a Super Bowl Ad
REGGIE Awards April 17, 2024Anytime Fitness couldn’t afford to buy a $7 million Super Bowl ad, so the brand subverted conventions by hijacking the Super Bowl without an ad, turning the Big Game into a big game of bingo. The effort significantly surpassed all internal goals, tangibly built the brand, and contributed to increased revenue.
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Dove Advances the Fight Against Race-Based Hair Discrimination
REGGIE Awards April 17, 2024Dove partnered with LinkedIn to combat race-based hair discrimination in the workplace.
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This Pharma Brand Leveraged Micro-Influencers
REGGIE Awards April 17, 2024Moderna capitalized on micro-influencers to inspire online communities that would spread the word about the need for vigilance in protecting against COVID-19 and about its own COVID-prevention product, Spikevax.
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This Snack Brand Orchestrated a "Breaking Bad" Reunion
REGGIE Awards April 17, 2024Teaming up with iconic <em>Breaking Bad</em> characters on the biggest stage, the Super Bowl, snack brand PopCorners undertook a campaign that demonstrated how iconic characters and an established visual style can be applied innovatively to a completely new context to propel brand equity.
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ZzzQuil Reframes the Benefits of a Good Night’s Sleep
REGGIE Awards April 17, 2024ZzzQuil flipped the sleep category on its head, shifting the message to reach younger active Walmart shoppers suffering sleepless nights in life’s most wakeful moments. The breakthrough omnichannel campaign focused not just on the discomfort of nights spent tossing and turning, but on the benefits of a restful night to one’s daytime experiences, leading “Better Sleep for Better Days” to deliver results for the brand, retailer, and shopper.
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How Angel Soft Animated The Bathroom Tissue Market
REGGIE Awards April 17, 2024Angel Soft embarked on a strategic initiative to revitalize its presence in the bathroom tissue/toilet paper (TP) category, aiming to regain market share from industry leaders. Through a creatively crafted animated campaign inspired by sitcoms, the brand witnessed significant increases in share, awareness, and penetration.
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How Eaton Turned IT Heroes Into Comic-Book Heroes
REGGIE Awards April 17, 2024Eaton's innovative campaign, "Tales from The Next Frontier," captivated IT professionals by transforming real-world business outcomes into illustrated tales, positioning them as heroes in the battle against technological challenges, thus enhancing brand engagement and reinforcing the value of outcome-focused messaging.
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How Frito-Lay Dominated Halloween with Scary Good Snacks
REGGIE Awards April 17, 2024During a candy-dominated time frame, Frito-Lay kept the momentum of salty-snack enjoyment throughout the Halloween season by tapping into the scary movie watching occasion.
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Flag Football Hits Super Bowl Prime Time
REGGIE Awards April 17, 2024The NFL's "Run With It" campaign introduced flag football to the Super Bowl stage, spotlighting women's pivotal role in the sport's growth and challenging stereotypes.
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How Paramount Global Resurrected an Iconic Franchise
REGGIE Awards April 17, 2024Paramount Global's Teenage Mutant Ninja Turtles (TMNT) campaign strategically leveraged the theatrical release of <em>Teenage Mutant Ninja Turtles: Mutant Mayhem</em> to reignite consumer interest, securing significant incremental features and retailer support, thereby reestablishing the iconic franchise as an evergreen property.
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This Group Hit the Jackpot by Leveraging New Jersey’s Passion for Debate
REGGIE Awards April 17, 2024With campaign creative that centered around one of New Jersey’s most popular debates, the Northstar New Jersey Lottery Group was able to flip the script and turn a typically slow summer season into a business jackpot.
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eBay’s Met Gala Debut
REGGIE Awards April 17, 2024eBay sought to engage with gen Z and turn a general e-commerce marketplace into a go-to fashion destination. Further, the company also wanted to change the conversation around fashion and get people to buy circular.
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Lenovo Partnered with Queen Latifah to Help SMBs
REGGIE Awards April 17, 2024In early 2022, AI was just becoming part of public consciousness, with few understanding its amazing potential to be applied for good. But Lenovo did just that. Through a pioneering use of AI, Lenovo provided small businesses with a revolutionary solution to drive awareness and acclaim in their communities in a way that each business could never have imagined, nor achieved, on their own.
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Empowering Girls through Sports
REGGIE Awards April 17, 2024Basketball is more than a game. It helps shape communities and inspires change, both on and off the court. DICK'S Sporting Goods and Nike recognized the challenges young female basketball players face in sport and partnered to build a program that would empower the next generation of girl ballers.
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How This Company Created a PTO Day
REGGIE Awards April 17, 2024The challenge was to ensure Jameson stood out and remained the top-of-mind choice amidst growing competition, and second, encourage Americans, especially younger generations who tend to drink less and to embrace the spirit of St. Patrick's Day.
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Jimmy Dean and Walmart’s Breakfast Collab
REGGIE Awards April 17, 2024Jimmy Dean sought to mitigate decline, maintaining steady sales throughout program activation phases to bolster Walmart's market share. Therefore, the brand had to identify who its breakfast eaters were and what was required to bring them back and keep them eating protein breakfast at Walmart.
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eBay Proved It’s The Place for Sustainable Fashion with This Iconic Campaign
REGGIE Awards April 17, 2024Faced with the challenge of proving its platform was an ideal place to shop fashion sustainably, eBay partnered with <em>Vogue</em> and former model Twiggy to recreate a famous photoshoot from 1967 — only this time, the accessories Twiggy wore would be sourced from the online marketplace.
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Shell Partners with Fortnite Creators to Bridge the Digital and Real Worlds
REGGIE Awards April 17, 2024To showcase its new premium fuel brand, Shell partnered with a group of <em>Fortnite</em> creators to develop game maps that would demonstrate both the beauty of the world and the power of the new fuel to take drivers where they wanted.
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This Truth Campaign Offers a Masterclass in Authentic Influencer Marketing
REGGIE Awards April 17, 2024To combat a rapid rise in youth vaping, the Truth Initiative partnered with a TikTok influencer on her own quitting journey, leveraging her authentic story to create content that would overcome youth distrust of brands and inspire others to give up the harmful habit.
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