Chicco, the largest baby brand in all of Europe and one of the most important brands under the Artsana group umbrella, designed a way to capture and save the magical moments of a child’s life.
Viewed as old-fashioned, Chuck E. Cheese’s sought to contemporize its family dining brand and drive visits by creating an augmented reality mobile app that provided user-generated content to show images of guests making memories in its branded experience.
The U.S. Air Force built a centralized hub offering information and tools relating to careers in an array of business and technical fields to recruit talented civilians.
Coca-Cola built a social radio network to connect with teenagers living in Latin America using a mobile app.
Coca-Cola Korea engages in youth recruitment using mobile technologies that emphasize energizing refreshment through play and connection, while offering as a reward additional wireless data capacity, something 80 percent of Korean teens exceed each month.
The creation of a mobile app to promote and use during Content Marketing World 2012 provided a sticky channel for audience engagement, attendee networking, and knowledge sharing.
Cox Communications, an Atlanta-based cable company, utilized a mobile commerce site to drive sales and satisfy the needs of “ready-to-buy” customers.
OkCupid’s mobile app connected people faster to get users off their computers and into the real-life dating scene.
PepsiCo’s first use of a mobile-only campaign in Brazil provided efficient, direct communication to engage with, understand, and reward a key target market: small retailers and street vendors of its Torcida Snacks brand.
CVS Caremark’s new, responsive career website can better tell its story and attract the right candidates to work for its organization.
Danone Activia brand yogurt used mobile marketing and emotive competition to engage consumers and increase brand awareness without relying on price promotions to drive sales.
Deep Silver/Square Enix created an additional app to complement game play and increase consumer interaction with its popular zombie game Dead Island: Riptide.
Dell launched a campaign that relied on mobile and interactive TV to determine if consumers become more engaged with a brand when they receive ads across multiple screens.
Delta used Microsoft’s Ads-in-Apps strategy (which is part of Windows 8) to find new ways to capture the attention of its audience via their mobile devices.
By using a limited budget creatively and leveraging strategic partnerships, DocuSign saw success with an integrated marketing campaign for a product update.
In Argentina, Nestlé/Nescafé created a mobile advergame based on the popular Candy Crush game to positively highlight its Dolce Gusto brand.
With an extremely limited budget, the Swedish Committee for Afghanistan launched an innovative SMS campaign that raised money for schools in Afghanistan and created a new way of writing books.
National Geographic channel created a tablet app to help drum up exposure for its Killing Lincoln factual drama.
eBay used the Apple iAd network to target existing iPhone eBay app users and remind them of how easy it is sell things using the eBay app.
To increase the relevant material available to readers, ALM tailored its newsletter to meet the mobile demands of its audience.