Intel UK used a first-of-its-kind mobile campaign to reverse declining brand measurements and prove its speed and innovation could enhance the lives of Generation Y consumers.
Intel harnessed the love of music and Pandora’s popularity with fans to increase awareness of its new laptop, the Ultrabook.
Avis launched an interactive iPad advertising app that enabled business travelers to celebrate their own space while hitting the open road.
Swiss bank PostFinance made a successful foray into the digital goods market with the development and launch of an iTunes credit-purchasing functionality for its mobile banking app.
Ford used an interactive iPad magazine ad to promote the new version of its Focus ST model in China.
Paramount Pictures placed an ad inside the BBC Top Gear app to promote its new film Jack Reacher.
Johnson & Johnson shared its culture of being a good and responsible leader by creating an app which allowed people to share photos in exchange for a donation to charity.
Using its branded Instagram page, Nike utilized an intelligently targeted mobile advertising campaign to promote a new line in the Air Jordan family.
Destination BC employed rich media to help potential tourists experience British Columbia by interacting with its whales in Jumping Orca ads designed specifically for tablets.
American Greetings created a mobile app to promote its new line of customizable greeting cards and reach a younger audience.
Kettler created an app that connected to its racing bike, allowing users to track how many calories would be needed to burn off a specific meal or set up virtual races with other users.
Coca-Cola was the first brand to use cross-mobile integration to create new experiences for mobile users.
Using mobile analytics to measure response to messaging, Kidspot tracked, reviewed, and acted upon a wealth of granular data to increase the number of conversions for its BumpWatch app.
Kiehl’s was looking for a way to bring in more customers to its stores, and leaned on the geo-fence to help corral its fans.
L’Oréal Paris went to great lengths to optimize its website across all devices and create a personalized experience as unique to each of its visitors as their own beauty.
LadyLucks, a mobile-only U.K. casino, used four different marketing initiatives to drive traffic to its site and increase revenue.
To demonstrate the superior quality of photos from Samsung’s Galaxy Camera over pictures from simple Android phone cameras, a social media photo campaign highlighted consumer photos and a feeling of online stardom.
Google created an innovative app to help house hunters choose the neighborhood that best suited their tastes and lifestyles.
The Pepsi integrated “Live for Now” campaign was geared towards increasing market share among youth customers in Turkey.
Pepsi used a streamlined mobile site attached to ads to increase user engagement with the brand and its various social media sites.