Chango Partner Content
This presentation from Chango covers the fundamentals of advertising on Facebook and how brands can use the social network to achieve goals.
According to Chango, 90 percent of all conversions come during exposure to display media, not post-exposure.
Retargeting tactics can be applied to search, social media, search engine optimization, website traffic, and email marketing, according to Chango.
Facebook Exchange (FBX), a real-time bidding ad system, allows marketers prospect for new clients using search and third-party data, as well as convert existing site visitors using primary site data.
Despite an increased focus on data and digital technologies, creative is still an important part of marketing and advertising because it allows the brand to establish a connection with its audience.
A European luxury automobile company used search retargeting, implemented by Chango, as part of a national campaign aimed at targeting the lower end of the purchase funnel and driving purchase intent conversions.
A home improvement retailer used search retargeting, in partnership with Chango, to drive online sales and improve awareness of a new service.
A major credit card company worked with Chango to use search retargeting to encourage prospects to apply for a credit card online.
An online education provider used Chango to implement search retargeting strategies that would encourage prospects to fill out online forms related to e-learning.
An online travel site used a search retargeting campaign, in partnership with Chango, that was integrated into the its dynamic creative system at the keyword level to increase hotel bookings.
An amusement park looking to drive incremental ticket sales worked with Chango to create a search retargeting campaign that focused on keywords related to other theme parks, zoos, and additional family activities.
A top retailer partnered with Chango to set up a search retargeting campaign in order to drive online sales across 12 different product categories.
An auto accessory retailer used search retargeting, in partnership with Chango, to engage with prospects and drive usage of a proprietary online tool.
A B-to-B company used search retargeting, in partnership with Chango, to help acquire new accounts through its online channels.
A consumer packaged goods company used search retargeting, in partnership with Chango, to help generate brand awareness and support a seasonal campaign.
In this white paper Chango shares key findings from their biannual retargeting barometer survey, fielded to 51 media buyers from the U.S., Canada, and the U.K.
In this white paper Chango examines the Facebook Exchange (FBX) as a new display advertising opportunity for marketers.
In this white paper Chango shares insights on how search retargeting (the fastest growing form of retargeting) is used for acquisitions, prospecting, and competitor conquests.
In this white paper Chango examines the key arguments for and against the use of view-through attribution as a significant marketing metric.
This infographic from Chango details seven types of effective retargeting for both off-site and on-site events.