Checklists
Personal Perspective : 7 Steps to Position Your Brand for Growth
Scott Donaton shares seven steps that help businesses establish a strong brand position for growth.
Campaign Evaluation Form
This form is a useful resource in reviewing and evaluating campaigns. It contains criteria for scoring a campaign's strategy, targeting capabilities, and potential for brand building, recall and longevity.
Ten Steps to a More Effective Alignment between Marketing & Marketing Procurement
A list of ten steps to a more effective alignment between marketing and marketing procurement.
AdAge's Advertising Organization Family Trees
2007 Advertising Age Family Tree provides a "who owns who" for holding companies and the agencies within their families.
Ten Commandments of Total Accountability
This checklist provides ten commandments for achieving total marketing accountability.
The CMO Survival Guide
Jim Garrity, Chief Marketing Officer at Wachovia, provides four survival tips for CMOs.
Seven Steps to Build Digital Communities
This checklist provides seven steps for building digital communities to build your business.
Ten Ways Corporate Counsel Can Maximize Their Protection
There has been a trend in denying corporate counsel the protections normally afforded under attorney-client privilege. This checklist provides tips for corporate counsel to maximize its protection.
Calculating the Lifetime Value of Customers
This checklist provides a list of things to consider when calculating the lifetime value of customers.
Capturing the Hispanic Teen Market
This checklist provides eight tips for reaching out to the Hispanic Teen market.
Bringing Out the Best from Your Multicultural Agency
Paul Mendieta of Coors Brewing Company shares tips for creating a successful relationship with your multicultural agency.
9 Ways Advertisers Evaluate Their Agencies
This checklist summarizes how advertisers evaluate agencies.
New Products Through the Decades
This checklist reviews business' shift in attitude towards new products over the last half century.
The Big Picture: Merging Marketing and Entertainment
This checklist outlines six guideposts for merging marketing and entertainment.
The Top Ten Reasons New Products Fail
This list provides ten reasons new products fail.
Four Ways to Educate Your Consumers and Stand Out
This checklist provides four tips for educating consumers to build brand awareness.
Six Ways to Turn Your Sponsorship Into One Worth Remembering
This checklist outlines six ways to make radio sponsorships effective.
Trade Promotion Goals
This checklist provides a cheat-sheet of common goals for trade promotion programs.
Building Brand Awareness in Emerging Markets
This checklist outlines five strategies for successfully building brand awareness in emerging markets.
High-Definition Definitions
This list provides definitions for commonly used words and phrases related to high-definition technology.
