eMarketer Partner Content
Fifteen percent of all online sales were made via a mobile device thus far in 2013, up from 11% in 2012, according to eMarketer. This will rise to 25% by 2017.
According to this report, eMarketer expects U.S. retail ecommerce sales to reach $224.2 billion in 2012, up more than 15% from 2011.
Net U.S. display advertising revenues at Google reached $1.71 billion in 2011, just below the $1.73 billion Facebook earned the same year, according to eMarketer.
eMarketer estimates mobile advertising spending in the U.S. reached $1.45 billion in 2011, up 89% from $769.6 million in 2010.
Mobile advertising spending will top $1 billion by the end of 2011, according to this report from eMarketer.
Nearly 70% of the total social network advertising spend goes to Facebook, according to this report from eMarketer.
According to eMarketer, consumers under the age of 35 are more willing to share their location in exchange for value than other consumers.
According to eMarketer, the online gaming marketplace will reach 61.9 million users by the end of 2011.
eMarketer estimates that nearly 20 million U.S. adults will redeem a mobile coupon this year.
According to this eMarketer report, by the end of 2011 China will become the second largest ad market in the world.
According to this eMarketer report, members of Generation X are spending large amounts of time online, watching TV, and watching online video.
According to this eMarketer report, the U.S. online ad market is growing rapidly in 2011, with a 20.2% increase predicted over last year.
Steve Yankovich, VP of mobile, eBay, discussed the growth of mobile activity and spending in eBay’s automotive category.
Katelyn Watson, Senior Manager, Online Marketing, Shutterfly, shared her thoughts on online display advertising in this eMarketer Q&A.
In this report, eMarketer has forecasted that U.S. online ad spending will increase by over 20% in 2011.
According to eMarketer, more than 60 percent of online ad spending will be disbursed between Google, Yahoo!, AOL, Facebook, and Microsoft in 2011.
According to eMarketer, 49 percent of Internet users will redeem an online coupon in 2011, making it a rapidly growing consumer touch point.
To enhance fan engagement on Facebook in 2009, Adobe brought in a PR team to build relationships with the fans that were already there—and to gain more.
BlackBerry partnered with the National Hockey League (NHL) to create an online video campaign centered on the 2010 Stanley Cup playoffs.
eMarketer reports that ad spending will continue to seesaw through 2015, with numbers remaining below $130 billion.