eMarketer Partner Content
Fashion Adds Fuel to Fast-Growing Retail Ecommerce Sales
According to this report, eMarketer expects U.S. retail ecommerce sales to reach $224.2 billion in 2012, up more than 15% from 2011.
Google Edges Closer to Facebook as U.S. Display Advertising Becomes a Two-Horse Race
Net U.S. display advertising revenues at Google reached $1.71 billion in 2011, just below the $1.73 billion Facebook earned the same year, according to eMarketer.
With Search Leading the Pack, U.S. Mobile Ad Spending Soars
eMarketer estimates mobile advertising spending in the U.S. reached $1.45 billion in 2011, up 89% from $769.6 million in 2010.
Mobile Advertising Goes Mainstream
Mobile advertising spending will top $1 billion by the end of 2011, according to this report from eMarketer.
Where Facebook Fits Into Social Network Advertising Spending
Nearly 70% of the total social network advertising spend goes to Facebook, according to this report from eMarketer.
Millennials Less Concerned with Privacy when Sharing Location
According to eMarketer, consumers under the age of 35 are more willing to share their location in exchange for value than other consumers.
One in Four U.S. Internet Users Are Social Gamers
According to eMarketer, the online gaming marketplace will reach 61.9 million users by the end of 2011.
Rapid Growth in Mobile Coupon Usage
eMarketer estimates that nearly 20 million U.S. adults will redeem a mobile coupon this year.
China to Surpass Japan in Total Media Spending This Year
According to this eMarketer report, by the end of 2011 China will become the second largest ad market in the world.
Gen Xers Rule Traditional and Online Media
According to this eMarketer report, members of Generation X are spending large amounts of time online, watching TV, and watching online video.
Retail to Nearly Double Other Industries in Online Ad Spending
According to this eMarketer report, the U.S. online ad market is growing rapidly in 2011, with a 20.2% increase predicted over last year.
eBay Motors’ Auto Buyer Takes App for a Spin
Steve Yankovich, VP of mobile, eBay, discussed the growth of mobile activity and spending in eBay’s automotive category.
How Shutterfly Leverages Channels to Meet Campaign Goals
Katelyn Watson, Senior Manager, Online Marketing, Shutterfly, shared her thoughts on online display advertising in this eMarketer Q&A.
Search, Display Trends Push Online Ad Spending Past $31 Billion
In this report, eMarketer has forecasted that U.S. online ad spending will increase by over 20% in 2011.
Consolidation of Online Ad Market Continues as Google Grabs More Shares
According to eMarketer, more than 60 percent of online ad spending will be disbursed between Google, Yahoo!, AOL, Facebook, and Microsoft in 2011.
Coupon to Groupon: New Channels for an Old Tradition
According to eMarketer, 49 percent of Internet users will redeem an online coupon in 2011, making it a rapidly growing consumer touch point.
eMarketer Case Study: Adobe Engages Loyal Fans on Facebook to Share the Love
To enhance fan engagement on Facebook in 2009, Adobe brought in a PR team to build relationships with the fans that were already there—and to gain more.
eMarketer Case Study: How BlackBerry Used Online Video to Engage Young Men
BlackBerry partnered with the National Hockey League (NHL) to create an online video campaign centered on the 2010 Stanley Cup playoffs.
Traditional Media: Dollars and Attention Shift to Digital
eMarketer reports that ad spending will continue to seesaw through 2015, with numbers remaining below $130 billion.
