IEG Partner Content
A report from IEG indicates that companies such as Allstate, Esurance, and Farmers Group are investing heavily in sports sponsorships.
A recent IEG report indicates that the shipping industry is seeing strong sponsorship growth thanks to the purchase of new international properties by FedEx, UPS, and DHL.
In this Q&A with Stephanie Sperber, the president of Universal Studios' partnerships and licensing division, new trends in branded entertainment and sponsorship are discussed.
The 11th annual IEG/Performance Research Sponsorship Survey reveals that sponsors are optimistic about leveraging their sponsorship platforms in 2011.
The details of TD Ameritrade's seven figure sponsorship of the U.S. Olympic Committee (USOC) and 2012 U.S. Olympic Team are discussed in this brief from IEG.
IEG shares 10 tips for successfully measuring sponsorships in this report.
This Q&A from IEG looks at Sprint's title sponsorship of NASCAR's top racing series.