IEG Partner Content
Sponsorship Remains Fertile Ground for Property/Casualty Insurers
A report from IEG indicates that companies such as Allstate, Esurance, and Farmers Group are investing heavily in sports sponsorships.
Shipping Category Delivers New Sponsorship Activity
A recent IEG report indicates that the shipping industry is seeing strong sponsorship growth thanks to the purchase of new international properties by FedEx, UPS, and DHL.
Universal Studios Sees Interest in New Types of Partnerships
In this Q&A with Stephanie Sperber, the president of Universal Studios' partnerships and licensing division, new trends in branded entertainment and sponsorship are discussed.
Decision-Makers Survey: Sponsors Favor Activation Budgets in 2011
The 11th annual IEG/Performance Research Sponsorship Survey reveals that sponsors are optimistic about leveraging their sponsorship platforms in 2011.
TD Ameritrade Breaks Ground with USOC Deal
The details of TD Ameritrade's seven figure sponsorship of the U.S. Olympic Committee (USOC) and 2012 U.S. Olympic Team are discussed in this brief from IEG.
IEG: Measuring High Performance Sponsorship Programs
IEG shares 10 tips for successfully measuring sponsorships in this report.
NASCAR Sponsorship Delivers ROI for Sprint
This Q&A from IEG looks at Sprint's title sponsorship of NASCAR's top racing series.
