Written by Robert R. Shullman and Stephen Kraus of Ipsos Mendelsohn, this ANA Insight Briefs looks at new data from the 2011 Mendelsohn Affluent Survey, including the media consumption, shopping habits, and new technology usage of affluent Americans.
This ANA Insight Brief contains data on production automation, digital production, and best practices for working with directors and talent. ANA member case studies from Microsoft, Intel, and Target are also shared.
This collection of ANA resources on B-to-B marketing includes case studies from Custom House, Sun Microsystems, and Thomson Reuters, as well as data on how marketers can help convert B-to-B prospects into clients via the web.
The final Insight Brief in a series written by Brian Goodall, General Manager, R3:JLB, Selecting a New Agency looks at how marketers can narrow down their top candidates and find the agency that is right for them, including how to evaluate agency presentations and create agency challenges. A supplemental toolkit contains additional data, as well as forms that marketers can use and personalize for their own agency searches immediately.
This compilation of ANA resources contains information on the future of print advertising and new metrics for measuring the medium, along with case studies from ANA member companies BMW MINI, Johnson & Johnson, and Unilever.
Containing data from ANA members such as Intel, CCP Games, and AB-InBev, this ANA Insight Brief touches on a variety of marketing accountability topics, including digital media metrics, how marketers can work better with finance, and improving marketing measurement.
Written by Brian Goodall of R3:JLB, this ANA Insight Brief looks at how marketers should prepare for an agency search. The second of three Insight Briefs on the search process, Goodall discusses the steps marketers need to take before beginning an agency search, including establishing the search team, finalizing the scope of work, and establishing the search timetable.
This compilation of ANA resources on sponsorship and event marketing includes data on calculating sponsorship ROI, sports sponsorships and the law, strategic sourcing for sponsorships, and ANA member case studies from Virgin Mobile, PerkinElmer, and Target.
Industry experts from Decideware shared best practices (such as utilizing 360° evaluations, incentive compensation, and relationship scorecards) for building an agency performance management program in this ANA Insight Brief.
Written by Brian Goodall of R3:JLB, this ANA Insight Brief looks at the steps marketers need to take before entering into an agency search. The first of three Insight Briefs on the search process, Goodall explores the risks and benefits of beginning the hunt for a new agency in this Insight Brief.
This very general overview of the ANA's extensive resources on multicultural marketing looks at advertising to African-Americans, Hispanic-Americans, Asian-Americans, and GLBT consumers via detailed ANA member case studies from Farmers Insurance, the United States Marine Corps, Hellmann’s, and Charmin. The results from a recent ANA member survey on multicultural marketing and newer media are also included.
This compilation of resources on marketing research contains information on improving qualitative research efforts, web analytics, and social media research tools, as well as ANA member case studies.
This compilation of resources on scope of work includes best practices, ANA member case studies, and information on managing agency relationships.
This compilation of production decoupling resources includes case studies from ANA member companies Mattel and Hewlett-Packard, information on the growth of production decoupling in the U.K., and the benefits and challenges of working with a production agency.
Topics covered in this ANA Insight Brief include self-regulation and online privacy issues, green marketing and the government, online behavioral targeting, and the emergence of cloud computing.
Industry experts from Ipsos Mendelsohn, a market research firm, discuss how marketers can successfully use syndicated research to reach their target markets in this ANA Insight Brief. A case study featuring an appliance manufacturer is also shared.
ANA member, Bob Siegal, Director, Management Advisory Services, Prager and Fenton LLP, shares a new approach to agency auditing that encourages increased collaboration and integration in this ANA Insight Brief. Case studies featuring a national retailer and a videogame publisher are also shared.
In this ANA Insight Brief, industry expert William T. Begina, CEO, Triad Consulting Corporation, discusses the ins and outs of commercial TV production management, including best practices for commercial TV production, a look at what’s next for the industry, and a case study featuring a consumer goods company.
James R. Gregory, CEO and founder, CoreBrand, shares his thoughts on brand valuation and accountability in this ANA Insight Brief. An AFLAC case study is also shared.
Stacey Symonds, director, consumer insights, Orbitz Worldwide, explores the history and future of market research in the U.S. in this Insight Brief. A firsthand ANA member case study from Lands' End is also shared.