Magazines

Around the ANA: ANA Embraces Social Media

This article describes some of the things ANA has done to increase their presence online and ability to connect with marketing professionals and share valuable industry insight.

Around the ANA: Annual Conference, Two Others Highlight Busy Autumn Agenda

This article provides a summary of things going on at the ANA.

Around the ANA: Profits Now or Brand Equity Later?

This article provides a quick glimpse into some of the findings from the June 2008 survey findings titled, "Balancing Short-Term Profits and Long-Term Brand Equity."

Ask the ANA: Evaluating Your Media Program

This article provides some hints on what questions to ask and how to evaluate building an in-house media operation.

Cause and Effect

This article explores how cause marketing can be used to win loyal customers provides some general guidelines to improve your chances for a successful campaign.

Final Say: The Market to Target

In this article Scott Remy, SVP Communications, Nestlé USA, explains the importance of marketing to the Hispanic consumer and provides some hints on how to do so.

Masters of Marketing: An Inside Look at the 2008 ANA Annual Conference

The topic of the 2008 ANA Annual Conference, the premier event for senior marketers and chief marketing officers is "growth." In this article four of the featured speakers discuss growth.

View from Abroad: Make a Stand

In this article Stephan Loerke, World Federation of Advertisers discusses the importance of being "champions" in the advertising arena.

The ongoing emergence of digital channels has changed the connection between marketers and end-users and has indeed shifted the importance of various marketing capabilities and functions. In this article Bob Barrett discusses work being done by companies on the cusp of this transition and highlights several findings from the ANA white paper, "Marketing and Media Ecosystems 2010."

One on One: Golden Opportunity

This article reveals the thoughts of McDonald's CMO Neil Golden on leading the company's broad marketing organization into the future.

One on One: Tough Act to Follow

This article presents the thoughts of O. Burtch Drake, former president and CEO of the American Association of Advertising Agencies regarding his career and where the advertising world stands.

From The Top: Can We Manage the Marketing Organization?

This article outlines some of the implications supporting the idea that the marketing function compares unfavorably with other functions inside corporations.

Final Say: What's the Big Idea?

Vice President of Global Advertising and Design for Campbell Soup Paul Alexander explores the importance of dialogue between creative teams and clients looking to develop a "big idea"-a creative transformation of your brand's benefit and provides steps on how to accomplish this.

Three Questions for ... Wally Snyder

This article provides the transcript from a question answer session held with Wally Snyder, who served as president of the American Advertising Federation for fifteen years. Snyder answers questions regarding industry ethics, intrusive content and children among other topics.

From the Top: Rich Insights from the Masters

Written by the President and CEO of ANA Bob Liodice, this article presents some of the key insights and learnings from the 97th ANA Masters of Marketing Conference.

2008 Prediction: High Pressure

The rapid growth of new media platforms in 2008 presents many new obstacles. This article presents some of the biggest challenges facing ANA members including Steve Sullivan, Senior Vice President of Communications, Liberty Mutual Group, Gary Elliott, Vice President, Corporate and Brand Marketing, HP and Raymond Jeff Poli, Advertising Specialist, United States Postal Service.

Around the ANA: Not The Same Page

In this article ANA Director of Communications and Content Mark Fogelberg discusses some of the most recent happenings at the ANA, including the fourth annual marketing accountability study and the eight television shows that everyone can watch this fall.