This article provides four simple steps to reduce the threat of costly claims in a down economy.
This article explores how Saeger used the art of listening to help Schwab weather those formidable challenges.
This article presents the findings of ANA research that reports on the type of compensation arrangements used by marketers to pay their agencies.
Brian Harvey, CMO of Axis Global Logistics, discusses why marketers should reexamine the marketing supply chain to reduce costs.
ANA President and CEO Bob Liodice highlights why it is important to be committed to achieving growth.
This article explores mobile marketing opportunities that have come about because of the creation of more powerful mobile devices.
Corporate Social Responsibility (CSR) has become an important public relations tool for today's companies, and marketers often play a crucial role in these efforts. This article explains different approaches for bolstering corporate reputations while contributing to the greater good.
This article describes some of the things ANA has done to increase their presence online and ability to connect with marketing professionals and share valuable industry insight.
This article provides a summary of things going on at the ANA.
This article provides a quick glimpse into some of the findings from the June 2008 survey findings titled, "Balancing Short-Term Profits and Long-Term Brand Equity."
This article provides some hints on what questions to ask and how to evaluate building an in-house media operation.
This article explores how cause marketing can be used to win loyal customers provides some general guidelines to improve your chances for a successful campaign.
In this article Scott Remy, SVP Communications, Nestlé USA, explains the importance of marketing to the Hispanic consumer and provides some hints on how to do so.
The topic of the 2008 ANA Annual Conference, the premier event for senior marketers and chief marketing officers is "growth." In this article four of the featured speakers discuss growth.
In this article Stephan Loerke, World Federation of Advertisers discusses the importance of being "champions" in the advertising arena.
The ongoing emergence of digital channels has changed the connection between marketers and end-users and has indeed shifted the importance of various marketing capabilities and functions. In this article Bob Barrett discusses work being done by companies on the cusp of this transition and highlights several findings from the ANA white paper, "Marketing and Media Ecosystems 2010."
This article reveals the thoughts of McDonald's CMO Neil Golden on leading the company's broad marketing organization into the future.
This article presents the thoughts of O. Burtch Drake, former president and CEO of the American Association of Advertising Agencies regarding his career and where the advertising world stands.
This article outlines some of the implications supporting the idea that the marketing function compares unfavorably with other functions inside corporations.
Vice President of Global Advertising and Design for Campbell Soup Paul Alexander explores the importance of dialogue between creative teams and clients looking to develop a "big idea"-a creative transformation of your brand's benefit and provides steps on how to accomplish this.