In this article Anne Lewnes,SVP, Corporate Marketing, Adobe Systems Incorporated talks about the different ways Adobe has engaged their customers.
ANA President and CEO Bob Liodice and the ANA have identified top 10 trends for marketers to lookout for in 2009.
In this article Nancy Hill, president-CEO of the 4A's discussed ways to get the most out of an agency relationship.
This article discusses the results of Marketing and Media Ecosystem 2010 which is a joint effort between the ANA, the IAB (Interactive Advertising Bureau), and the 4A's, as it relates to the role and range of services agencies are expected to provide.
E*Trade Financial Corporations CMO Nick Utton and Ken Zasky of Spark Communications offer practical pointers to help them prosper in a challenging economy.
This article presents insights from MasterCard, Whirlpool, and more on six trends that will help you stimulate growth in the year 2009.
Outgoing Procter & Gamble marketing maestro Jim Stengel reflects on his contributions to the ANA and how the industry can evolve.
This article provides four simple steps to reduce the threat of costly claims in a down economy.
This article explores how Saeger used the art of listening to help Schwab weather those formidable challenges.
This article presents the findings of ANA research that reports on the type of compensation arrangements used by marketers to pay their agencies.
Brian Harvey, CMO of Axis Global Logistics, discusses why marketers should reexamine the marketing supply chain to reduce costs.
ANA President and CEO Bob Liodice highlights why it is important to be committed to achieving growth.
Corporate Social Responsibility (CSR) has become an important public relations tool for today's companies, and marketers often play a crucial role in these efforts. This article explains different approaches for bolstering corporate reputations while contributing to the greater good.
This article provides a summary of things going on at the ANA.
This article provides some hints on what questions to ask and how to evaluate building an in-house media operation.
This article explores how cause marketing can be used to win loyal customers provides some general guidelines to improve your chances for a successful campaign.
The topic of the 2008 ANA Annual Conference, the premier event for senior marketers and chief marketing officers is "growth." In this article four of the featured speakers discuss growth.
Here are five principles to help companies achieve and sustain real growth.
In this article Stephan Loerke, World Federation of Advertisers discusses the importance of being "champions" in the advertising arena.
This article reveals the thoughts of McDonald's CMO Neil Golden on leading the company's broad marketing organization into the future.