Magazines
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Around the ANA - August 2006
This article reviews major happenings at the ANA over the last two months and provides the calendar for upcoming conferences, regional meetings, and committee meetings.
Find That Common Ground
In this interview, Jeffrey and Bryan Eisenberg provide their insights on using language and tone to create a successful online marketing campaign.
Make a Lasting Impression
This article provides six ways to ensure that a sponsorship makes a lasting impression.
Proceed with Caution
This article reviews the latest marketing fads and the dangers associated with them.
Pulling Its Weight
This article explores how the food marketing community is responding to the global challenge of childhood obesity.
School Your Customers
This article addresses how to build brand loyalty by educating customers about a product category.
Time to Tackle the NFL?
This article describes how to take advantage of the NFL's captivated audience year-round.
Space Race
This article explores the growth of social networking sites (like MySpace) and how marketers can safely take advantage of the new opportunities they bring.
Around the ANA - June 2006
This segment reviews major happenings at the ANA over the last two months and provides the calendar for upcoming conferences, regional meetings, and committee meetings.
At the Scene: ANA Television Advertising Forum
Images from the 2006 ANA Television Advertising Forum.
Back to the Future
This article discusses the comeback of long-form branded entertainment.
Golden Opportunity
This article provides nine ways to reach and win over the Asian-American market.
Resuscitating the 30-Second Spot
In this article, Joseph Jaffe calls for breathing new life into television advertising.
The Path to Brand Harmony
This article explains how to orchestrate your integrated marketing plan.
Who Are Those Powerhouse Spenders?
This article reviews how the women's market is becoming the most influential market in the world.
Advertising, New and Improved
This article explores the idea of structuring client/agency relationships as an equal partnership to maximize results.
Celebrating the Life of Geoffrey Frost
This article provides memories of Geoffrey Frost from his friends and colleagues in the advertising industry.
Embracing the Procurement Process
This article provides insights on how to effectively manage the procurement process.
Encouraging "Provacateurship"
The author discusses how healthy conflict is a vital aspect of the client/agency relationship.
Getting Personal - Kathryn Olson
This article provides an inside look into the world of Kathryn Olson, CMO of LeapFrog Enterprises.
