This article discusses the pitfalls of the current media system, as well as the new e-Media Exchange.
This articles reveals some of the things going on around the ANA.
This article discusses the top ten marketing themes for 2007.
This article explores how some marketers are making the switch to performance-based compensation (also known as value-based or results-based).
This segment reviews major happenings at the ANA over the last two months and provides the calendar for upcoming conferences, regional meetings, and committee meetings. Includes: Raising the Voice of the Marketing Community (Steve Sullivan); Rolling Out the Welcome Mat; Calendar 2007; Marketing Plan 101; Conference Rewind; Agency Comp Survey Underway.
This article explores agency-client relationship longevity.
Images from the ANA Masters of Marketing Conference.
Al Stefl shares his advice on how to succeed in today's changing environment.
Dan Jaffe, ANA EVP of Government Relations, discusses the issue of consumer privacy.
This article discusses brand reinvention and innovation.
This article provides five strategies for successfully building brand awareness in developing markets. Includes a case study of Tide.
This article explores the impact of video-on-demand and DVRs on advertising and how to use these technologies as marketing tools.
This article discusses how to break through to the burgeoning Hispanic teen market.
This article discusses the growing importance of PR in marketing. Includes a case study of Vespa and CooperKatz. Also includes an interview with Anthony Rose, the associate director for global beauty external relations at Procter & Gamble.
This excerpt from New Products: The Next Big Marketing Revolution discusses the psychology, sociology, and economics of new products.
Advertisers & agencies as partners: Excerpt from Inside Advertiser and Agency Relationships: A Hands-On Guide for Practitioners
These materials provide a hands-on guide for evaluating and managing the ideal advertiser-agency relationship based on findings from an exclusive ANA study.
This article provides expert insights on how to lessen risk in luring b-to-b customers with video-on demand.
This article explores strategy creation and execution for the mobile video market.
This article looks at how to gain the loyalty of the $1.7 trillion mothers' market.
This article delves into what influences the buying decisions of affluent African Americans.