Magazines
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Multicultural Marketing and the C-Suite
This article discusses how marketing professionals deliver with develop and provide to multicultural marketing, and the role executives play in their success.
The End of the World as We Know It
This article provides an excerpt from Peter Georgescu's book "The Source of Success."
The State of Client/Agency Relations
This article presents top level findings and insights from the ANA survey on client/agency relations.
ANA FAQ's: What Are The Most Pressing Issues On Marketers' Minds? - December 2005
This article explores some of the ANA Marketing Resource Center's member questions.
Are We Victims Of The Ancient Chinese Curse?
This article explores legal issues and general challenges facing the marketing industry in 2006.
Book Review: "Marketing by the Dashboard Light."
This article provides a review of the book, "Marketing by the Dashboard Light," written by Pat LaPointe, Managing Partner, MarketingNPV.
Connecting With Hispanic Consumers Through Cause Marketing
This article explores how to reach the Hispanic market with cause related marketing.
Hot & Hotter
Interview with Tom Joyner
The Multicultural Marketing Committee of the ANA spoke with Tom Joyner, the nationally syndicated radio personality and now host of a nationally syndicated television show.
It's 2005. What's New In Gay And Lesbian Marketing?
This article discusses the size and nature of the gay and lesbian market in the US; brands which are targeting this market; effective creative strategies; and the media options to do so, particularly the use of gay media.
John H. Johnson — A Man Of Substance: A Pioneer in the Publishing Industry
ANA members and others eulogize John H. Johnson, the founder, publisher, and chairman of the Johnson Publishing Company, publisher of Ebony and Jet magazines and a widely acknowledged leader in the African-American marketplace.
Multicultural Marketing Today
This article reviews the state of multicultural efforts in the marketplace.
Multicultural Marketing: Just Do It!
This article explores the economic necessity of multicultural marketing.
A Wonderful Life: An Interview With Andrea Alstrup
This interview with Andrea Alstrup, Corporate VP, Advertising for Johnson & Johnson, who will retire in 2006 shares insights about her career path at J&J as well as her thoughts on trends in marketing.
Advertising Versus the Law: A Candid Discussion with FTC Chairman Majoras
Federal Trade Commission Chairman Majoras provides her insights on key advertising issues.
ANA FAQ's: What Are The Most Pressing Issues On Marketers' Minds? - October 2005
The ANA's Marketing Insights Center shares members' questions on the agency transition period and agency scope of work.
Enhancing Advertising's Effectiveness and Relevance Through A Greater Understanding of Consumer and Channel Connectivity
This white paper reviews how to better measure the effectiveness of print media using engagement as the basis for title selection.
Getting Personal with Jerri DeVard
Jerri DeVard, SVP, Brand Management and MarCom at Verizon, shares some details about her hobbies, family, and favorite travel destinations.
How To Tell If Your Advertising Is Working
The author poses five questions to help determine if your advertising is working and makes a case for television advertising.
ING - Being Orange In A Sea Of Blue
This case study explores how the ING Group used fresh thinking to create a strong brand after a series of acquisitions.
