This article discusses how marketing professionals deliver with develop and provide to multicultural marketing, and the role executives play in their success.
This article provides an excerpt from Peter Georgescu's book "The Source of Success."
This article presents top level findings and insights from the ANA survey on client/agency relations.
This article explores some of the ANA Marketing Resource Center's member questions.
This article explores legal issues and general challenges facing the marketing industry in 2006.
This article provides a review of the book, "Marketing by the Dashboard Light," written by Pat LaPointe, Managing Partner, MarketingNPV.
This article explores how to reach the Hispanic market with cause related marketing.
The Multicultural Marketing Committee of the ANA spoke with Tom Joyner, the nationally syndicated radio personality and now host of a nationally syndicated television show.
This article discusses the size and nature of the gay and lesbian market in the US; brands which are targeting this market; effective creative strategies; and the media options to do so, particularly the use of gay media.
ANA members and others eulogize John H. Johnson, the founder, publisher, and chairman of the Johnson Publishing Company, publisher of Ebony and Jet magazines and a widely acknowledged leader in the African-American marketplace.
This article reviews the state of multicultural efforts in the marketplace.
This article explores the economic necessity of multicultural marketing.
This interview with Andrea Alstrup, Corporate VP, Advertising for Johnson & Johnson, who will retire in 2006 shares insights about her career path at J&J as well as her thoughts on trends in marketing.
Federal Trade Commission Chairman Majoras provides her insights on key advertising issues.
The ANA's Marketing Insights Center shares members' questions on the agency transition period and agency scope of work.
Enhancing Advertising's Effectiveness and Relevance Through A Greater Understanding of Consumer and Channel Connectivity
This white paper reviews how to better measure the effectiveness of print media using engagement as the basis for title selection.
Jerri DeVard, SVP, Brand Management and MarCom at Verizon, shares some details about her hobbies, family, and favorite travel destinations.
The author poses five questions to help determine if your advertising is working and makes a case for television advertising.
This case study explores how the ING Group used fresh thinking to create a strong brand after a series of acquisitions.