Magazines
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ING - Being Orange In A Sea Of Blue
This case study explores how the ING Group used fresh thinking to create a strong brand after a series of acquisitions.
The Power Of Advertising
The author offers examples of the positive effects of advertising and argues that advertisers, who are largely targeted for regulatory action, must demonstrate through facts how they contribute to the economy.
Then We Set His Hair On Fire
This excerpt from the book, "Then We Set His Hair On Fire," discusses how innovations, concepts, and ideas start with great insight.
13 Steps to Better Brainstorming
The author offers some "rules of the road" for brainstorming sessions.
Death to Inefficiency and Waste
This Advertiser article reviews lean thinking and how Ad-ID contributes to an organization's overall efficiency.
Getting Personal - William Pate
The author shares his hobbies, travel tips, and other bits of personal information.
Innovation: A Panel Discussion
A panel of industry experts discusses the role of innovation in marketing.
Keeping cool
The author discusses the qualities that define a "cool" CRM vendor.
Procurement - Blessing or Curse?
Written by Bacci Mirque, EVP, ANA, this article discusses the role of advertisers' procurement and strategic sourcing departments in producing advertising and reports a survey by the ANA of marketers and their procurement counterparts.
Surviving the process of elimination
The authors describe the process of elimination consumers use to narrow down brand choices.
The Privacy Challenge
The author looks at the security/privacy debate and how it ultimately may affect marketers.
Yellow Flag for the Yellow Pages Medium
The authors call for greater accountability and metrics to measure the effectiveness of Yellow Pages advertising.
A Cross-cultural Enterprise
The author describes the cultural differences between marketing Enterprise in the U.S. and the U.K.
ANA FAQ's: What are the Most Pressing Issues on Marketers' Minds? - August 2005
The author shares some of the ANA Marketing Resource Center's member questions on television commercial production and the advertising creative process.
Embracing the Digital Newsstand
The author discusses the untapped opportunities of digital delivery of print.
Getting Personal - Deborah Meyer
The author discusses her favorite pastimes, travel destinations, and hobbies.
RFID technology - Myths and Realities
The author discusses the history and possibilities for RFID (radio frequency identification) technology.
The 29% solution - Print's new priority
The author discusses the challenges and opportunities that lie in print in rural/hometown/local communities.
The Upfront - Behind
The author argues that the business model for upfront television negotiations needs to change.
Achieving consensual/opt-in relationships is essential
The authors look at the chasm between marketers and customers, offering strategies for bridging the divide.
