Members of the ANA Television Advertising Committee share their perspectives on programming content, children's advertising, Tivo, media buying, branded entertainment, and network integration fees.
Steve Sullivan shares some personal information about his hobbies, family, favorite travel destinations.
The author looks at the untapped potential in targeted advertising to Central and Eastern European Americans.
The author cites relevance and trust in a brand as the two most important factors in keeping customers loyal.
The panelists share their thoughts on the components of a successful client/agency relationship.
Lisa Baird offers a personal perspective on her life, work and hobbies.
The author examines the history of advertising the Jack Daniel's brand and its core value of authenticity.
The author explains how Sears successfully embedded a multicultural point of view into its various functions.
This article presents watchouts and considerations for defining, building, and sustaining profitable multicultural programs: developing segment expertise, measuring success, and overcoming an urge toward the "Borg Syndrome"—that is, disregarding individual consumer groups and marketing only to the masses.
The author discusses how marketing to the multicultural consumer requires different techniques conditioned by location and specific target messaging.
The author analyzes how Census 2000 data caused a perceptual shift in corporate America concerning the need for multicultural marketing and discusses the current state of multicultural marketing, specifically marketing to the Asian-American market.
The author describes the many volunteer programs established under the USA Freedom Corps, created by President Bush to help Americans find ways to give back to their communities and to strengthen volunteer service.
The author discusses his new role as chairman of the ANA board of directors and the strategic mission of the ANA organization; to be the center of excellence for marketers.
In this article, Beth Comstock discusses GE's rebranding campaign.
This article offers a more personal perspective on Ann Lewnes, VP Sales & Marketing, Intel Corporation.
The author discusses how "brand freshness" is a guiding marketing concept at Masterfoods USA.
In this article, Douglas J. Wood discusses how to protect brands in a global market.
The author examines new ways of looking at ROI.
The author discusses how people in the 50 to 64 year old age group feel ignored by marketers and offers ways to reconnect with this segment.
The author looks at how new technologies are bringing marketing, sales and retail in line to compel consumers in the right way, place, and time.