Magazines
A 360-degree Approach to Digital Music
Research shows that radio listenership is higher now than it was in 1970. Digital enables radio to seamlessly extend its reach by delivering the content listeners want to whatever device they’re using.
From the Top: Masterful Takeaways
Bob Liodice, president and CEO of the ANA, offered key insights from industry leaders at this year’s Masters of Marketing Conference. Each speaker was asked for one pearl of wisdom that audience members should remember once they got back to the office.
Get Your Game On
Advertisers have always found creative ways to generate a sense of value around their goods and services, but thanks to the explosion of digital video games, companies are delivering benefits on a whole new level. Learn how a number of brands are generating buzz with digital games.
Making a Splash
A number of prominent brands were honored at the 12th Annual ANA Multicultural Excellence Awards. Learn how Heineken, XOOM, and Ford successfully connected with multicultural audiences.
Media Rebate Conundrum
Incentive activity is happening in the U.S. Are you aware? Only two percent of respondents to an ANA survey felt that agencies that took rebate/incentive dollars could be “objective with their media allocation recommendations."
Taking a Stand
Expanding your brand’s footprint doesn’t mean walking away from it. Learn how Allstate, Clear Channel, and Ben & Jerry's evolved while staying true to the brand.
The Millennial Difference
Motivating the newest employee cohort to get things done means understanding what millennials want. Frequent communication about everything is a cornerstone of the millennial culture.
CMOs Seek Solutions
The CMO Club surveyed 170 chief marketing officers in August 2012 on their digital video plans and the impact on 2013 TV upfronts and broadcast media investments. Learn how CMOs are shifting their investments and directing their agencies.
Context Matters
All media exist alongside and in the context of the others. The sooner a consumer-centric media model prevails over the current and historic media-centric one, the sooner brand marketers can take full advantage of the “anytime, anywhere” reality of today’s media ecosystem.
Digital Place-Based Media Is Everywhere Engaging On-the-Go Consumers
Digital place-based media (DPb) is among the fastest growing media sectors today. For the first half of 2012, DPb media grew by 11.8 percent — more than six times the rate of total measured ad spending.
The New Perspective
Learn about how social, mobile, and digital place-based advertising are converging — and what it means for marketers. Jack in the Box provides an example of successful digital convergence.
All Revved Up
ANA Magazine caught up with Kim Brink to learn more about NASCAR’s growth plan. Brink laid out the key elements of the brand’s ambitious five-year industry action plan to reach a whole new generation of fans.
Big Challenges Ahead
Regardless of who wins the presidential election, the ad industry faces several critical areas of vulnerability. In response to ad tax threats, the ANA and other industry groups helped develop the Global Insights report, which demonstrates that advertising is a major driver of job creation in the U.S.
Dare to Be Bold
Cultivating a corporate culture of innovation requires the freedom to fail. These days, playing it safe is just too risky. Learn how Columbia Records, Kraft Foods, and MillerCoors are leading the way.
From the Top: Ad-ID, the Time Is Now!
In late summer 2012, the ANA’s Board of Directors unanimously voted to make Ad-ID the industry standard for all advertising asset coding by January 2014. There are no more excuses for not employing this universal standard for coding advertising assets.
Getting Creative with Outdoor Media
At a time when media clutter is at a record high and capturing consumers’ attention is not as easy as it used to be, advertisers in more and more sectors are using out-of-home (OOH) media not only as a way for their brands to stand out, but as an entry point for consumer engagement.
Growing Pains
A new ANA survey finds that usage of social, video, and mobile platforms continues to rise, but measurement remains a concern. Learn what the top issues in newer media are for marketers.
Marketing to Millennials
Marketers will need to reassess their strategies as multicultural millennials become the dominant consumer group in North America. Find out how Brisk Iced tea, Nissan, and Campbell’s have all targeted this segment in recent campaigns.
Mining the Depths of Digital
An unprecedented volume of data, and the technologies that allow marketers to use it, are driving major breakthroughs in digital marketing. Separating the wheat from the chaff in this enormous and rapidly changing universe is a critical challenge that brand marketers face every day.
Redefining Performance for the 21st-Century Brand
The four Cs of a customer-centric brand (customer experience, competency, commitment, customer intelligence) are helping companies overcome challenges and make the most of their resources and data.
