Recent developments could adversely impact the Internet economy. Learn how the advertising industry is responding.
Terri Burns with AFLAC, Inc. and Christine Eaton with General Mills discussed integrating marketing procurement into agency relationship management, addressing cost detail and profit margins with agencies, and why value-based comp (VBC) models have not really taken off.
Big data — and more importantly, the analytics that turn all that data into actionable insight — is triggering dramatic changes throughout the business world, most notably in marketing and advertising. Learn how chief marketers mine big data, organize it, and find its value.
Triennially for the past 48 years, the ANA has fielded a comprehensive agency compensation trend survey among client-side marketers. The 16th edition of the survey included questions on methods of compensation, the use of performance incentives, and the management of agency compensation.
Agencies must have good briefs to produce good work, but many agencies say that they don’t receive the quality briefs they need. Learn how can you develop a briefing program in order to help your marketers write better briefs.
The last decade has seen an increase in the number and complexity of media channels, and many marketers now find that they are working with a larger group of agencies. It is vital that all agency types collaborate in order to get the best strategic thinking across all channels.
How can a brand keep its identity across devices and stay connected with customers who are jumping from screen to screen? Get expert advice on marketing to consumers across screens.
Brands can work to optimize growth by focusing on what really matters — the people. Bob Liodice, president and CEO at ANA, says the industry will spend the next few years figuring it all out, along with improving measurement capability and unlocking the hidden secrets for successful integrated marketing.
Marketers are turning to whole-brain thinking for better branding. Cultivating a work environment where both critical and creative thought count not only in silos but in collaboration is also a function of leadership and good management in companies.
These companies embraced new approaches in customer satisfaction, and the effects on their brands are striking. Learn how Sprint, Oracle, and Eli Lilly created better experiences to win loyal customers.
Johnson & Johnson marketer Michael Sneed champions deep and wide connections. He’s become a bold industry champion, leading the cause, and rallying colleagues to embrace diversity.
Television has always been a social medium — and even in the era of Facebook and Twitter, TV is still the best at bringing communities together. While online is where people go to find, TV is where people experience.
Today, a growing number of Americans watch TV accompanied by a smartphone, laptop, or tablet. Networks and advertisers have figured out ways to leverage this trend to their benefit, by creating online and mobile experiences that augment both programming and advertising.
In a new media world that straddles reality and virtuality, mass media content that is accessible to many and used in social exchanges both online and off provides the Cultural Currency needed to attract, maintain, and grow our relationships with others.
Stevie Benjamin, director of media at MillerCoors, discussed exciting new media platforms, multicultural marketing, and the changing role of media at MillerCoors.
Learn how LendingTree's CMO turned around the brand powerhouse and created a world-class performance marketing machine by way of digital marketing.
Learn how a data management plan (DMP) roadmap can help marketers leverage resources to make business decisions that generate lasting results. This new solution stands to fundamentally reshape the way marketers collect, process, and deploy information for tangible customer engagement.
The “New Four Ps” (process, people, platforms, and partners) will bring brands into the next generation of marketing success. With these as a framework, an actionable strategy becomes more straightforward.
Jaime A. Vasquez, executive vice president and CMO at WellBiz Brands Inc., discussed accountability concerns, social media measurement, and the challenge of integrated marketing.
Discover tips for connecting with shoppers including marketing from the opposite end of the funnel, creating reward systems for consumers, and leveraging the right media.