The author discusses how marketing to the multicultural consumer requires different techniques conditioned by location and specific target messaging.
The author analyzes how Census 2000 data caused a perceptual shift in corporate America concerning the need for multicultural marketing and discusses the current state of multicultural marketing, specifically marketing to the Asian-American market.
The author describes the many volunteer programs established under the USA Freedom Corps, created by President Bush to help Americans find ways to give back to their communities and to strengthen volunteer service.
The author discusses his new role as chairman of the ANA board of directors and the strategic mission of the ANA organization; to be the center of excellence for marketers.
In this article, Beth Comstock discusses GE's rebranding campaign.
This article offers a more personal perspective on Ann Lewnes, VP Sales & Marketing, Intel Corporation.
The author discusses how "brand freshness" is a guiding marketing concept at Masterfoods USA.
In this article, Douglas J. Wood discusses how to protect brands in a global market.
The author examines new ways of looking at ROI.
The author discusses how people in the 50 to 64 year old age group feel ignored by marketers and offers ways to reconnect with this segment.
The author looks at how new technologies are bringing marketing, sales and retail in line to compel consumers in the right way, place, and time.
Welcoming a New Multicultural America: The Changing Trends of Today's Society, Demographics and General Marketplace
The author discusses how changing trends in today's society, demographics, and general marketplace make multicultural marketing a corporate imperative.
A technology roundtable moderated by Omar Wasow of Blackplanet.com.
Family Friendly Programming Forum give their thoughts and views.
Marketers must respect the relationship that exists, and work within the parameters of what is acceptable to the avid fan.
Mobile Event Marketing - An innovative Solution to Bring the Brand and the Event Directly to the Customer
The burst of the technology bubble, terrorism threats to homeland security, and shrinking travel and entertainment budgets-have required event marketing teams to become more creative than ever.
The past several years of challenging market conditions have provided a number of valuable lessons learned with respect to business in general.
In this article, Douglas Wood discusses Commercial Alert's attempt to require real-time disclosure of product placements in television programs.
Describes how ExxonMobil, Lubricants and Specialities, creates and develops global branding for its Exxon, Mobil and Esso lubricant brands.
The United States Marine Corp University and its tradition of building leaders.