Magazines

Standing Out

Companies are rethinking brand differentiation for competitive advantage. Standing apart from the immediate competitors should be one of the basics of modern marketing, advertising, and branding.

For Walmart’s Stephen Quinn, ANA’s new board chair, the convergence of social, local, and mobile (SoLoMo) spells revolution. Quinn also weighs in on some of the topics he hopes will produce spirited discussion over the course of his term.

What’s In Store for Customers

Analytics help Macys.com engage customers and save the brand $500,000 annually. To more effectively measure the impact of its online marketing initiatives on store sales, Macys.com increased its analytical capabilities with a data mining solution.

Beyond the Coupon

Mobile campaigns can cut through the clutter and offer more than just discounts. Learn about how brands, including JCPenney and Target, are marrying social and mobile marketing during the back-to-school season.

Changes in Latitude

Mobile devices have changed consumer behavior — and advertising. Mobile offers advertisers unprecedented location-based targeting capabilities and makes it possible to effectively reach consumers.

On Target

Brands are using mobile marketing to reach the right customers, in the right place, at the right time. A variety of mobile tactics are being used including behavioral, location-based, demographic, and contextual targeting.

5 Ways to Finish Strong in 2012

Marketing is a marathon, not a sprint, but maximizing brand value and equity demands a strong finish as the year winds down. Discover strategies marketers are embracing to make sure they finish strong in 2012.

Brave New Moms

New research explores how technology is impacting family time. The study shows how brands can help moms make the most of the time they spend with their families.

From the Top: Online Privacy

Privacy is one of the most complicated and convoluted issues facing the marketing industry. When the question is how to control online data tracking, Bob Liodice, president and CEO of the ANA, says self-regulation is the answer.

Getting from Good to Great

For all the hard work generated by scores of skilled people and many millions of dollars, marketing efforts often end up being flat, detached, and forgettable. Discover six pieces of advice for marketers on how to produce better work.

Global Multichannel Marketing

Evolving technologies and emerging markets have advanced both consumer-facing campaign opportunities and the infrastructure needed to effectively communicate, customize, and react to conditions in markets throughout the world. Learn about best practices for implementing operational standards in a rapidly changing environment.

Go Here Now

Discover seven hot spots to meet moms, who represent a $2.4 trillion market in the United States. These locations include social networks, mobile devices, and direct sales parties.

Managing Metrics into the Future

As many marketers can attest, online media has not yet reached its full potential as a branding tool, since the metrics used are often inconsistent and confusing. The ANA is teaming up with industry partners to rethink measurement in the digital age.

Sign of the Times

ANA’s first global agency compensation study reveals that fees now dominate. The study uncovered new insights into how marketers structure and manage compensation with their agency partners.

Taking Responsibility

Liberty Mutual’s Paul Alexander reflects on the boundless possibility of doing “the right thing.” Through the success of its critically acclaimed initiative, “The Responsibility Project,” the company is engaging millions by sharing inspirational stories from ordinary folks who pay good deeds forward.

Turning Employees into Brand Ambassadors

Company associates who live and breathe your brand can have a dramatic impact on the bottom line. Learn how 3M and Southwest Airlines engage employees to strengthen business.

Validating Its Value

Johnson & Johnson CPO Hans Melotte discussed the evolution and significance of procurement. Constructive collaboration between procurement, marketing, and agencies serves as a catalyst for meeting business goals, breaking through budget barriers, and creating new opportunities.