Magazines

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Three Questions on Creativity for Lisa Mancuso, Senior Vice President of Marketing at Fisher-Price

Lisa Mancuso, senior vice president of marketing at Fisher-Price, answered questions on Fisher Price's key to marketing success, fostering creativity at the brand, and collaboration.

Vendor or Partner

It takes more than a great campaign to foster a true client-agency partnership. Three leading marketers shared their definitions of a true agency partner and explained how to optimize an agency relationship.

What’s Next?

To no one’s surprise, the industry is facing serious headwinds. Bob Liodice, president and CEO at ANA, discussed how the economy, the government, and the advertising industry itself are posting challenges for marketers.

Changing Identity

It’s a brave new world for brand design. Learn how Jet Blue, Method, and BMW have used design to create strong brand identities.

The Brand Refresh

Alan Marks, eBay’s senior vice president of global communications, chatted with Su Mathews, senior partner at Lippincott, about how the two developed eBay's new positioning and look.

The New Brand Steward

In today’s new media world, it’s impossible to simply message your way to strong improvement. Are CMOs primed to champion their brands?

2012 Rising Marketing Stars

The ANA recently recognized the 2012 class of “Rising Marketing Stars” — four young professionals who embody the next generation of top marketers due to their valuable contributions to their marketing organizations.

A 360-degree Approach to Digital Music

Research shows that radio listenership is higher now than it was in 1970. Digital enables radio to seamlessly extend its reach by delivering the content listeners want to whatever device they’re using.

From the Top: Masterful Takeaways

Bob Liodice, president and CEO of the ANA, offered key insights from industry leaders at this year’s Masters of Marketing Conference. Each speaker was asked for one pearl of wisdom that audience members should remember once they got back to the office.

Get Your Game On

Advertisers have always found creative ways to generate a sense of value around their goods and services, but thanks to the explosion of digital video games, companies are delivering benefits on a whole new level. Learn how a number of brands are generating buzz with digital games.

Making a Splash

A number of prominent brands were honored at the 12th Annual ANA Multicultural Excellence Awards. Learn how Heineken, XOOM, and Ford successfully connected with multicultural audiences.

Media Rebate Conundrum

Incentive activity is happening in the U.S. Are you aware? Only two percent of respondents to an ANA survey felt that agencies that took rebate/incentive dollars could be “objective with their media allocation recommendations."

Taking a Stand

Expanding your brand’s footprint doesn’t mean walking away from it. Learn how Allstate, Clear Channel, and Ben & Jerry's evolved while staying true to the brand.

The Millennial Difference

Motivating the newest employee cohort to get things done means understanding what millennials want. Frequent communication about everything is a cornerstone of the millennial culture.

CMOs Seek Solutions

The CMO Club surveyed 170 chief marketing officers in August 2012 on their digital video plans and the impact on 2013 TV upfronts and broadcast media investments. Learn how CMOs are shifting their investments and directing their agencies.

Context Matters

All media exist alongside and in the context of the others. The sooner a consumer-centric media model prevails over the current and historic media-centric one, the sooner brand marketers can take full advantage of the “anytime, anywhere” reality of today’s media ecosystem.

Digital Place-Based Media Is Everywhere Engaging On-the-Go Consumers

Digital place-based media (DPb) is among the fastest growing media sectors today. For the first half of 2012, DPb media grew by 11.8 percent — more than six times the rate of total measured ad spending.

The New Perspective

Learn about how social, mobile, and digital place-based advertising are converging — and what it means for marketers. Jack in the Box provides an example of successful digital convergence.

All Revved Up

ANA Magazine caught up with Kim Brink to learn more about NASCAR’s growth plan. Brink laid out the key elements of the brand’s ambitious five-year industry action plan to reach a whole new generation of fans.

Big Challenges Ahead

Regardless of who wins the presidential election, the ad industry faces several critical areas of vulnerability. In response to ad tax threats, the ANA and other industry groups helped develop the Global Insights report, which demonstrates that advertising is a major driver of job creation in the U.S.

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