Liberty Mutual’s Paul Alexander reflects on the boundless possibility of doing “the right thing.” Through the success of its critically acclaimed initiative, “The Responsibility Project,” the company is engaging millions by sharing inspirational stories from ordinary folks who pay good deeds forward.
Company associates who live and breathe your brand can have a dramatic impact on the bottom line. Learn how 3M and Southwest Airlines engage employees to strengthen business.
Johnson & Johnson CPO Hans Melotte discussed the evolution and significance of procurement. Constructive collaboration between procurement, marketing, and agencies serves as a catalyst for meeting business goals, breaking through budget barriers, and creating new opportunities.
Connecting to core values can mean big business. Find out how BabyCenter, Whirlpool, Procter & Gamble, and other brands are engaging with moms.
Local advertising on a national level is making a difference for big brands. It's predicted to pass the $100 billion mark in 2013, up from $91 billion in 2011.
The best way to win an audience is to communicate at the local level. There is a level of trust for the local broadcast stations that can’t be replicated nationally.
As TV continues to change and grow, the interactivity is becoming increasingly more important. It's time to reinvent the television station as the entry point for local media consumers.
As viewers “opt in” to a broadcaster’s local media community, marketers can tap in to a number of advertising opportunities to reach active, engaged, and opinionated consumers.
Toyota marketing chief Bill Fay takes us under the hood of the automaker’s new campaigns. Fueled by an unprecedented marketing blitz, the auto giant is been rolling out 19 new and updated vehicles in 2012 — the most aggressive new product launch cycle in company history.
Discover how leading marketers are building brands in the age of social media. Examples include ampm, American Licorice, TurboTax, and Zappos.
Finding the right agency can be complex and time-consuming, as a whole ballroom of potential candidates must be narrowed down to find just the right partner for the job. New guidelines for agency search make the process more effective and efficient.
Endorsing Ad-ID could be your company’s wisest investment. Bob Liodice, president and CEO of the ANA, says a costly and time-consuming challenge can be addressed with one simple solution.
Combe’s Tom Cunniff explains why the buzz surrounding social TV is getting louder. Armed with just about any mobile device, consumers are able to rate, comment on, and participate in select TV programming — all in real time.
Digital technologies make it easier than ever for brands to connect at a local level. Discover how Coca-Cola, Burger King, Pepsi, and Dunkin' Donuts are using digital to market their brands globally.
Marketing tools defined what Motorola Solutions stood for and translated these values into customer and employee experiences.
Discover three important ways procurement can add value for their marketing stakeholders. A strong foundation of people, processes, and systems must be in place to support these key strategies.
Finding the right agency is about more than who has the best creative. It can be hard to know if you’ve made the right decision, but if you hire the wrong agency, you’ll figure it out fast.
Data from the GfK MRI Survey of the American Consumer provides insights on several target groups. These include Apple fans, political news junkies, young urban dads, and professional women.
Learn about how the Martin Agency used consumer research in two client case studies. These case studies combine demographic research with media schedule evaluation.
In the era of Big Data, successful brands need collaboration from their people and their marketing databases. Once the challenges around successful integrations have been conquered, the rewards can be sizable.