A template to create a matrix of product features, advantages, and benefits.
A tool to help you evaluate potential focus group facilitators (moderators).
Use this tool to help you communicate the findings of a focus group.
Use this tool to analyze your organization and identify gaps in your capabilities.
This template will help you test a hypothesis as part of a market research effort.
Use this template to create a plan and guidelines for conducting in-depth interviews to gain insight into a market research problem.
A tool to help you keep track of the project
Use this to assess key accounts, forecast future sales, key success factors, and competitors.
Use this tool to create an action plan to win more business from your top accounts.
Use this to define, track, and report on your key marketing metrics.
A worksheet to identify and document key success factors, risks, and contingency plans.
Use this process diagram to communicate your lead generation & nurturing process.
Use this tool to evaluate your organization
Use this tool to define, track, and report on your key lead generation metrics.
A strategy scorecard to demonstrate your objectives, programs, metrics, and timeframes.
Use this tool to evaluate your lead generation initiatives.
A tool designed to help you analyze leads, and identify strong prospects.
Use this template to keep track of lessons learned.
A checklist to ensure the success of your LinkedIn Group.
A template to help you write your MarCom plan objectives.