The insight is based on the responses from 200 top U.S. advertising executives to a survey on how they are reacting to DVR viewership — now and in the future. The study shows that through some simple changes to their strategy, advertisers can make sure that their valuable ad dollars are not being lost through fast-forwarding.
Event marketing is a method used to build an association between current and potential customers. There are many different types of event marketing, ranging from product-based promotions to sports/entertainment sponsorships, to utilization of cause-related marketing.
Knowing the potential pitfalls of brand valuation will help you put the approach into the proper perspective with alternative approaches to marketing assessment.
Web Content Management Solutions (CMS) are vast, and the choices available have undergone considerable change since 2007. More sophisticated tools exist, and social marketing and collaboration needs have changed the role of Web sites. Content should drive the decision, not the Web site plan or pages.
Marketing metrics can serve as an important means of assessing and communicating marketing performance, yet many marketers struggle to determine which metrics are the "right" ones to deploy.
Twitter is a free social networking and micro-blogging service where users create profile pages that display a reverse-chronological ordered feed of their 140 character posts called tweets.
Content marketing is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way to grow your business. It enables companies to build a level of trust among their customers that makes it easy for those customers to buy.
By taking a strategic approach and using a common set of tools and templates to manage your work, you'll be able to drive a consistent launch strategy and provide the metrics for your integrated communications plan.
While the economy has affected every consumer segment, the opportunity to smartly target remains. One area that is still open to many brands is reaching Hispanic consumers—the fastest growing demographic in the U.S. in terms of size, influence, and reach.
Although there are many terms unique to this online marketing channel, the four you need to remember: reputation, relevancy, relationship-building and ROI, most reinforce the core principles of email while serving as guideposts to ensure your campaign is optimized for delivery, and maximum response.
Marketers everywhere are at one time or another challenged to do more with less. Find out how to succeed even when budgets are being cut.
In 2008, 23 million Hispanics were online, which was about 52 percent of the U.S. Hispanic population. In 2012, more than 29 million Hispanics will be online—connecting Hispanics online is not merely a matter of language anymore: It's about connecting culturally and becoming a catalyst in the community.
Brand equity is a widely accepted concept in marketing and brand strategy, which can serve as a compelling component of a marketing business plan. The trick is to make brand equity relevant to decision making in your organization.
Marketing measurement enables companies to take smarter risks to achieve growth and attain competitive advantage. It is motivated by a desire to be more aggressive, efficient, and effective with the marketing budget.
As you solidify your 2010 plans and budgets, you've been offered many diverse and divergent targets to attract and engage. Out of all the market numbers, one set cannot be ignored—the growing multicultural market. This market is on the fast track to becoming the U.S. population majority as well as the driving force in buying power.
The theory of Brand Culture proposes that the old model branding, based on creating an external, sometimes fictional, brand image.