Other Tools & Resources
This spreadsheet created by Steve Fajen, president, Steve Fajen Consulting, Inc., outlines and describes 30 considerations that can be use to determine how the client/agency relationship can be improved.
This essay by Erwin Ephron, president, The Ephron Consultancy, shares effective ways to monitor and audit integrated plans and buys.
These checklists, provided by Richard Benyon, partner, Decideware, cover best practices for evaluating media agencies and best practices for handling evaluation findings.
When reviewing media agency performance evaluations, consider this list of performance criteria from Steve Fajen, president, Steve Fajen Consulting, Inc. Criteria, performance scales, and, of course, grades will vary by individual client/agency relationships.
These frameworks from Steve Fajen, president, Steve Fajen Consulting, Inc., demonstrate how performance evaluation criteria can be selected, weighted, and evaluated in order to monitor and reward agencies for their performance. Each framework will vary with the individual client/agency relationship.
This list from Steve Fajen, president, Steve Fajen Consulting, Inc., contains the primary considerations marketers should keep in mind when constructing a scope of work.
This essay by Erwin Ephron, president, The Ephron Consultancy, discusses how auditing is really an ongoing process of monitoring plans and buys.
This essay by Steve Fajen, president, Steve Fajen Consulting Inc., outlines the principles behind maximizing media value agency.
This essay by Michael Drexler, founder and chairman, Drexler Geller Associates, stresses the importance of having the right person in the right position. It outlines the characteristics marketers should look for when hiring.
After concluding the first two phases of their In-Home Commercial Ratings Test, the ANA's Television Advertising Committee and The Nielsen Company are working on a potential path for providing individual commercial ratings (also referred to as brand-specific commercial ratings).
Members of the Ad Financial Management Committee offered recommendations to an ANA member looking for vendors that specialize in both media monitoring and metrics for public relations.
The ANA Alliance for Family Entertainment has found that the context of TV programming has a significant impact on viewers' perceptions of advertising.
ANA Advertising Financial Management Committee members report on their traditional and online media planning and media buying agencies' overall performance, account management, staffing, and key strengths.
This article explores why Dentyne's campaign, targeting Hispanics in the 18-34 age category, has been such a success.
E*Trade Financial Corporations CMO Nick Utton and Ken Zasky of Spark Communications offer practical pointers to help them prosper in a challenging economy.
ANA members discuss their experiences with tracking minority- and women-owned and operated business affiliations.
Members of the Senior Marketers' Think Tank describe the structure and function of their Corporate Communications and/or Public Relations Departments.
ANA members provide recommendations for global exhibit suppliers for trade shows.
In this benchmark ANA Advertising Financial Management and West Coast Financial Management committee members describe the type for structure in-place to help implement a centralized hub structure in the "EMEA" (Europe / Middle East / Africa) and "APJ" (Asia-Pacific / Japan) markets.
In this benchmark, members of the ANA West Coast Media and ANA New Technologies committees comment on the extent to which their companies offshore their digital or interactive services.