Other Tools & Resources
Media Proof of Performance
This guideline outlines the steps that marketers should take to ensure that their print and television ads are being executed as ordered.
Experiential Marketing: A Master of Engagement
This exerpt from an ARF white paper presents the findings of the January 2008 study on B-to-C and B-to-B event, trade show, and sponsorship engagement.
Best Practices: Compete for Consumer Attention
With DVR use on the rise and competition for consumer attention at a fever pitch, marketing expert Peter Koeppel, president of Dallas-based Koeppel Direct, offers tips to advertisers hoping to connect with consumers
Commercial Contract Allocation Guideline
Commerical Contract Allocation Guideline
The Farmer Value-Based System for Agency Remuneration
The Farmer Value-Based System for Agency Remuneration template.
Nielsen's In-Home Commercial Ratings Pilot Test
"In-home commercial ratings" initiative is intended to help in the development of a larger goal, brand-specific commercial ratings.
Cie Nicholson: Rapid-Fire Strategic Perspective
The SVP/CMO of Pepsi-Cola North America urges marketers to have a more rounded perspective on everything from sales and operations to innovations in order to be effective. Cie Nicholson explains that Pepsi deals with its competitors by growing base brands and creating new ones rather than focusing on the declining non-carbonated brands. She discusses how trends in health and wellness have affected Pepsi's innovation.
James R. Stengel: Ultimate Marketers
The Global Marketing Officer talks about Procter & Gamble's challenge to achieve balance between manufacturing and consumer cultures. Jim Stengel discusses the role of marketing in innovation and the accomplishments achieved as a result of P&G's organizational reform. He also sheds lights on ways to improve client-agency relationship.
Keith Pardy: The Human Approach
The Nokia Corporation's SVP of strategic marketing, brand management, and consumer relationships offers career advice to consumer goods marketers who wish to move to technology companies. Keith Pardy talks about the human approach Nokia takes to understand how their products can improve consumers' lives and manage the complexity of a technology-driven enterprise. He also discusses various major transformations Nokia and the technology industry will undergo in the near future.
Incentive Compensation--Trends & Best Practices
Excerpts from two books by Dave Beals of Jones Lundin Beals: Chapter 3 of Trends in Agency Compensation, 14th ed., and Chapter 7 of Agency Compensation: A Guidebook.
KANA Interview with Bob Liodice - ANC 2007, Day Two
Interview with Bob Liodice, President and CEO, ANA at the 2007 ANA Annual Conference.
KANA Interview with Steve Berkowitz
Interview with Steve Berkowitz, Senior Vice President, Online Service Group Microsoft, at the 2007 ANA Annual Conference.
KANA Interview with Bob Lachky
Interview with Bob Lachky, EVP and Chief Creative Officer, Anheuser-Busch, at the 2007 ANA Annual Conference.
KANA Interview with Bob Liodice - ANC 2007, Day One
Interview with Bob Liodice, President and CEO, ANA at the 2007 ANA Annual Conference.
KANA Interview with Mark Hosbein
Interview with Mark Hosbein, SVP, Brand Management & Advertising, Discover Financial Services, at the 2007 ANA Annual Conference.
KANA Interview with Pam Hamlin
Interview with Pam Hamlin, President, Managing Partner, Arnold, at the 2007 ANA Annual Conference.
AAAA Media Auditing Situation Analysis
This is a letter sent to the ANA TV Advertising Committee discussing the reasons for media auditing.
Nielsen In-Home Pilot Test for Sub-Minute Ratings Data
List Of Dub Houses That Encode Commercials (per Nielsen)
Marketing Best Practices
ANA members describe how they define a marketing best practice, how they measure the success of a marketing best practice, what processes they use to share best practices across their organizations, and more.
The CMO Survival Guide
Jim Garrity, Chief Marketing Officer at Wachovia, provides four survival tips for CMOs.
