Other Tools & Resources
Technology and the Enigmatic Super Bowl Spot
This case study outlines Super Bowl ad campaigns for technology companies. It highlights IBM, GTE, AOL, Oracle, Iomega, and Yahoo, among others.
Vespa Hires a PR Firm
This case study explains how PR firm CooperKatz developed the Vespanomics PR campaign for Vespa, helping to drive sales and increase Vespa's market share.
Zumba: The Worlds' Largest Latin Inspired Fitness System
This Zumba case study presents approaches to building brand awareness, excitement, and passion to a level that Zumba instructors and participants are getting Zumba tattoos and license plates to let the world know about how Zumba has changed their lives.
Trade Show Exhibit Suppliers
ANA members share how they source trade show exhibit suppliers.
How the WB Helped Sunkist Get Its Music On
This case study explores how Sunkist, with the help of the WB, used music as a successful marketing platform.
The Multicultural Economy 2006
Prepared by the Selig Center for Economic Growth, the buying power data presented here and differences in spending by race and/or ethnicity suggest that as the U.S. consumer market becomes more diverse, advertising, products, and media must be tailored to each market segment. This study provides a comprehensive statistical overview of the buying power of African Americans, Asians, Native Americans, and Hispanics for the U.S. and all the states.
Advertising Agency Compliance and Procedural Audits
This guideline provides the steps and answers the questions associated with agency audits.
Managing Long-Distance Agency Relationships
These best practices provide guidance on how to make the most of your relationship with a long-distance agency.
Midas: The Challenges and Rewards of Working with Unbundled Agencies
This case study explores how Midas successfully implemented an unbundled agency model.
Media Delivery Evaluations
These six checklists, which cover all media areas, can be used as a report card to raise the standards of your media operations. To properly utilize this tool, make sure to involve your key stakeholders as well as your media agency team.
"Rules of the Road" for Agency Search Consultants
This list of best practice principles for agency search consultants must be agreed to before a consultant will be listed by the ANA or AAAA.
From Brand Equity To Brand Reinvention: Teleprompter Script
This presentation reviews an exciting case study on how a venerable 95 year-old brand reinvented its business and reinvigorated its customer base.
The Multicultural Economy 2005: America's Minority Buying Power
This white paper details the Selig Center's estimates of the buying power of African Americans, Asians, Native Americans, and Hispanics for the U.S. and all the states provide a comprehensive statistical buying power overview.
Marketing Communications Procurement
This book details the best and worst practices for procurement.
Ten Steps to a Successful Client/Agency Relationship
This checklist provides insight into the common mistakes that clients and agencies make in their relationship and how to avoid them.
Launching a Successful Custom Media Program
This white paper contains information a marketer can use as a reference to launch a successful custom media program.
Six Marketing Organization Models
The Association of National Advertisers and Booz Allen Hamilton have identified six distinct marketing organization models defined by scope of responsibility, decision rights, capabilities, organizational linkages, and performance metrics.
Advertising Industry Projected to Provide $5.2 Trillion Boost to the U.S. Economy in 2005, Study Reveals
This press release reviews the findings of a study that predicts that the advertising industry will drive $5.2 trillion into the U.S. economy in 2004.
Effective Creative Meetings
This checklist provides pointers to help you run more effective creative meetings.
Step-by-Step Brief Process
This checklist provides a step-by-step guide to the agency brief process.
