Other Tools & Resources
This case study outlines Super Bowl ad campaigns for technology companies. It highlights IBM, GTE, AOL, Oracle, Iomega, and Yahoo, among others.
This case study explains how PR firm CooperKatz developed the Vespanomics PR campaign for Vespa, helping to drive sales and increase Vespa's market share.
This Zumba case study presents approaches to building brand awareness, excitement, and passion to a level that Zumba instructors and participants are getting Zumba tattoos and license plates to let the world know about how Zumba has changed their lives.
ANA members share how they source trade show exhibit suppliers.
This case study explores how Sunkist, with the help of the WB, used music as a successful marketing platform.
Prepared by the Selig Center for Economic Growth, the buying power data presented here and differences in spending by race and/or ethnicity suggest that as the U.S. consumer market becomes more diverse, advertising, products, and media must be tailored to each market segment. This study provides a comprehensive statistical overview of the buying power of African Americans, Asians, Native Americans, and Hispanics for the U.S. and all the states.
This guideline provides the steps and answers the questions associated with agency audits.
These best practices provide guidance on how to make the most of your relationship with a long-distance agency.
This case study explores how Midas successfully implemented an unbundled agency model.
These six checklists, which cover all media areas, can be used as a report card to raise the standards of your media operations. To properly utilize this tool, make sure to involve your key stakeholders as well as your media agency team.
This list of best practice principles for agency search consultants must be agreed to before a consultant will be listed by the ANA or AAAA.
This presentation reviews an exciting case study on how a venerable 95 year-old brand reinvented its business and reinvigorated its customer base.
This white paper details the Selig Center's estimates of the buying power of African Americans, Asians, Native Americans, and Hispanics for the U.S. and all the states provide a comprehensive statistical buying power overview.
This book details the best and worst practices for procurement.
This checklist provides insight into the common mistakes that clients and agencies make in their relationship and how to avoid them.
This white paper contains information a marketer can use as a reference to launch a successful custom media program.
The Association of National Advertisers and Booz Allen Hamilton have identified six distinct marketing organization models defined by scope of responsibility, decision rights, capabilities, organizational linkages, and performance metrics.
Advertising Industry Projected to Provide $5.2 Trillion Boost to the U.S. Economy in 2005, Study Reveals
This press release reviews the findings of a study that predicts that the advertising industry will drive $5.2 trillion into the U.S. economy in 2004.
This checklist provides pointers to help you run more effective creative meetings.
This checklist provides a step-by-step guide to the agency brief process.