Other Tools & Resources
In this case study, Medco Health Solutions, Inc. shares how they successfully implemented enterprise marketing management (EMM).
This case study outlines how several companies found success using sexy ads during the Super Bowl. It highlights Victoria's Secret, Norwegian Cruise Line, Westin Hotels, and GNP.
This case study outlines how several pharmaceutical companies found the right prescription to trigger sales of OTC products by presenting spokespeople the audience cares about (Nuprin) or becoming part of the fabric of the game itself (Breathe Right strips).
This case study discusses the evolution of Pepsi's ads as it positioned itself as the youthful and whimsical alternative to the wholesome and all-American Coke. Specifically, it looks at Pepsi's success with Superbowl campaigns.
This case study explores how Nike and Reebok defined themselves differently at the Super Bowl in keeping with their personalities and missions. Nike reinforced its stylish, blockbuster imagery with celebrity-packed adstravaganzas. Reebok used this field to shake its girly image. Both succeeded for a time with their different rule books and both concluded that ultimately niche marketing was more efficient.
This case study outlines Super Bowl ad campaigns for technology companies. It highlights IBM, GTE, AOL, Oracle, Iomega, and Yahoo, among others.
This case study explains how PR firm CooperKatz developed the Vespanomics PR campaign for Vespa, helping to drive sales and increase Vespa's market share.
This Zumba case study presents approaches to building brand awareness, excitement, and passion to a level that Zumba instructors and participants are getting Zumba tattoos and license plates to let the world know about how Zumba has changed their lives.
ANA members share how they source trade show exhibit suppliers.
This case study explores how Sunkist, with the help of the WB, used music as a successful marketing platform.
Prepared by the Selig Center for Economic Growth, the buying power data presented here and differences in spending by race and/or ethnicity suggest that as the U.S. consumer market becomes more diverse, advertising, products, and media must be tailored to each market segment. This study provides a comprehensive statistical overview of the buying power of African Americans, Asians, Native Americans, and Hispanics for the U.S. and all the states.
This guideline provides the steps and answers the questions associated with agency audits.
These best practices provide guidance on how to make the most of your relationship with a long-distance agency.
This case study explores how Midas successfully implemented an unbundled agency model.
These six checklists, which cover all media areas, can be used as a report card to raise the standards of your media operations. To properly utilize this tool, make sure to involve your key stakeholders as well as your media agency team.
This list of best practice principles for agency search consultants must be agreed to before a consultant will be listed by the ANA or AAAA.
This presentation reviews an exciting case study on how a venerable 95 year-old brand reinvented its business and reinvigorated its customer base.
This white paper details the Selig Center's estimates of the buying power of African Americans, Asians, Native Americans, and Hispanics for the U.S. and all the states provide a comprehensive statistical buying power overview.
This book details the best and worst practices for procurement.
This checklist provides insight into the common mistakes that clients and agencies make in their relationship and how to avoid them.