Checklists   September 20, 2004  

Step-by-Step Scope of Work Process

This checklist provides a step-by-step plan for establishing a scope of work for your agency.

Best Practices   May 1, 2004  

Methods of Agency Compensation

This best practice provides insight into the most common types of agency compensation based on the size and the type of the advertiser.

Guidelines   March 25, 2004  

A Practical Guide to Getting the Best from Your Advertising Agency

These guidelines provide a successful approach for getting great work from an advertising agency and building a strong relationship. It covers issues including: establishing objectives and measurement standards, giving feedback when reviewing creative, and agency compensation.

Checklists   January 1, 2004  

Optimizing Agency Relations: Good Practices

This checklist reviews the agency relations themes of Partnership, Communications, and Results; includes descriptors with pointed discussion questions.

Other Tools & Resources   March 1, 2003  

Washington Focus: The Frist Factor

An examination of the pharmaceutical industry.

Benchmarks   January 23, 2003  

Media Plans in the Event of War

ANA members discuss how they might alter their media plans in the event of war.

Checklists   January 1, 2003  

What Advertisers are Looking for in an Agency

This checklist details the capabilities or expertise advertisers most desire in an agency.

Checklists   October 1, 2002  

Ways to Get More from Your Advertising Agency: The Agency Perspective

This checklist gives the agency's perspective on how to best manage the advertiser/agency relationship in 15 points.

Checklists   January 1, 2002  

The Agency Questionnaire: RFP or RFI

This checklist provides information on how to solicit RFPs and how to rate agency responses.