Other Tools & Resources
This white paper contains information a marketer can use as a reference to launch a successful custom media program.
The Association of National Advertisers and Booz Allen Hamilton have identified six distinct marketing organization models defined by scope of responsibility, decision rights, capabilities, organizational linkages, and performance metrics.
Advertising Industry Projected to Provide $5.2 Trillion Boost to the U.S. Economy in 2005, Study Reveals
This press release reviews the findings of a study that predicts that the advertising industry will drive $5.2 trillion into the U.S. economy in 2004.
This checklist provides pointers to help you run more effective creative meetings.
This checklist provides a step-by-step guide to the agency brief process.
This checklist provides a step-by-step plan for establishing a scope of work for your agency.
This best practice provides insight into the most common types of agency compensation based on the size and the type of the advertiser.
These guidelines provide a successful approach for getting great work from an advertising agency and building a strong relationship. It covers issues including: establishing objectives and measurement standards, giving feedback when reviewing creative, and agency compensation.
This checklist reviews the agency relations themes of Partnership, Communications, and Results; includes descriptors with pointed discussion questions.
An examination of the pharmaceutical industry.
ANA members discuss how they might alter their media plans in the event of war.
This checklist details the capabilities or expertise advertisers most desire in an agency.
This checklist gives the agency's perspective on how to best manage the advertiser/agency relationship in 15 points.
This checklist provides information on how to solicit RFPs and how to rate agency responses.