Knowledge Partner Content
Brand USA used Engagement Ads to create a beautiful, immersive and interactive travel guide inspiring tourists to come “Discover America.”
Read how LG Germany used YouTube to create awareness and influence consideration for its new Optimus G phone.
This white paper from Decideware examines how procurement executives can help manage marketing spend.
Consumers can build or destroy brands in minutes. Embracing the roles both consumers and employees play in building brands is a fundamental reality for both marketers and talent acquisition leaders.
Television today still dominates in reach and ad performance, but the way viewers are watching has changed. BrightLine presents the latest viewing behavior statistics and industry trends in this digital booklet.
How do today’s marketers truly view their ability to harness and leverage big data to produce measurable results? Teradata’s Data Driven Marketing Survey provides insight you can use to chart the course for your data-driven future.
Learn about the latest media and multi-screen viewing habits of teens in this infographic from BrightLine.
The 14th edition of this guide from The Creative Group includes starting salaries and descriptions for more than 125 interactive, design, marketing, advertising, and public relations positions in the U.S. and Canadian markets.
The MMA Location Committee developed this guide to serve as a quick, go-to resource to explain fundamental technologies, measurements, and strategies in addition to the growing list of the terms and acronyms that have rapidly become commonplace in the industry.
The MMA's Mobile Coupon Ad Unit Standards Committee wrote this whitepaper to address the need for a mobile coupon ad unit and to track developments in the field.
This issue of the IJMM revisits mobile marketing in Canada in a special section of articles, case studies, and commentaries. Other articles include research of Gen Y's attitude to in-app advertising, consumer perceptions of smartphones, and young consumers’ responses to mobile ads that use different types of interactivity.
In this white paper, Hill Holiday and Lippincott define what being a Human Era company means, and who is doing it well. Building from a large data set of over 800 companies, they examine the leaders and define the behaviors of companies — both big and small — that are able to break through in this new environment and build trusted, authentic connections with consumers.
This report looks at why some businesses are finding value through social media, while others still struggle with it.
MIT Sloan Management Review, in partnership with Deloitte, surveyed almost 3,500 global managers across 24 industries to determine how organizations are using social media for business.
This report from YuMe explores how mobile consumption is changing as a result of the proliferation of mobile devices.
Forty-seven percent of automotive brands that use video in advertising used online video ad placements in 2012, second only to video game brands (48 percent).
This report from the Network for Good shares best practices for successfully appealing to consumers via cause marketing.
This report from YuMe looks at how TV ads can be repurposed as online video, the importance of interactivity in online video, and the strategic use of :15 and :30 spots.
Interactive or connected TV video consumption is on the rise, according to this infographic from BrightLine.
Representatives from the insurance, financial services, and retail industries discussed how they are becoming more customer-centric at their organizations during the 2011 SAS Financial Services Executive Summit.