Knowledge Partner Content

Facebook’s FBX: RTB or Not RTB?

Real-time bidding (RTB) is an issue affecting all of online advertising, but its impact on Facebook is especially critical at this point in time, according to the Pivotal Research Group.

Honey, I Shrunk the Marketing Message

This article from Merkle shares 10 tips for creating marketing messages that will resonate with today’s time-pressed consumer.

Madison & Wall: Go Where the Puck Will Be

In this report, Pivotal Research Group remains skeptical about the long-term competition that video streaming services, such as Netflix, and other consumer electronic devices may offer TV.

Davis & Gilbert LLP: Mobile App Developer Settles COPPA Suit

This advertising alert from Davis & Gilbert LLP discusses the recent settlement of a lawsuit brought by the New Jersey Attorney General against a children’s mobile app developer alleging violations of the Children’s Online Privacy Protection Act (COPPA).

Madison & Wall: Copyright or Copywrong?

This report from Pivotal Research Group looks at the potential impact of current discussions taking place in Washington on the Cable Act of 1992.

Davis & Gilbert LLP: Study of "Up To" Claims Suggests Possible Change in FTC Standard

This advertising alert from Davis & Gilbert LLP discusses a recent Federal Trade Commission (FTC) study of marketers’ use of the phrase “up to” in claims surrounding their products or services, and the potential new substantiation requirements that may now be necessary as a result.

Google: Key Market Report: Trends in Digital Device and Internet Usage

In this report Google provides recent insights into trends for digital device and Internet usage across five key global markets.

Madison & Wall: From the Organigrams to Instagrams

Pivotal Research Group discusses how marketing organization changes have as much impact on media budgets as established metrics, as well as factors currently impacting TV, in this report.

Talent in Demand: The Next Generation of Creative Roles

This white paper from The BOSS Group shares the top seven creative positions that potential employers are looking to fill in 2012.

Davis & Gilbert LLP: First NAD Action Involving Pinterest

This advertising alert from Davis & Gilbert LLP discusses the first action of the Council of Better Business Bureau’s National Advertising Division (NAD) involving social media site Pinterest.

Light TV Viewers in 2012: A Major Shift to Online from TV

Google provides insights in this report on effectively reaching light TV viewers via cross-media campaign strategies in which TV and online are complementary.

Influencing Offline: The New Digital Frontier

In this white paper Google examines how offline sales are impacted by online research.

The Life of a Commercial

According to this white paper from the Advanced Media Workflow Association (AMWA), as media companies migrate from the old videotape-based systems to digital files, the opportunity exists to improve workflows and processes, which can result in improved efficiency and lower costs.

Cruise Industry: Demand and Conversion Insights

This report from Kantar Media provides insight into demand and conversion effectiveness for the cruise industry by quantifying the size of the online cruise market, traffic to key players’ websites, and the rate at which cruise lines convert shoppers into bookers.

Going Local: A Marketing How-To Guide for National Brands

This guidebook explores how national brands can integrate more local efforts into their marketing campaigns by exploring the local web, optimizing online local listings, enabling local pay per click, and scaling social media at the local level.

Enterprise Data Management Platform: A Marketer’s Guide

In this white paper [x+1] discusses how their Enterprise Data Management Platform (DMP) can help marketers leverage data to deliver more relevant content to consumers and improve ROI.

Made in U.S.A.: Ready for a Change?

This article from Venable LLP examines the effects of Made in U.S.A. (MIU) policy as it pertains to advertisers and producers of goods, inclusive of the history, application and revision of MIU standards, and visibility of the current standards in today's marketplace.