Knowledge Partner Content
MarketingSherpa’s Email Awards 2013 serves as a showcase for the work of B-to-B and B-to-C marketers who go above and beyond expectations, designing email campaigns that increase relevance and boost results.
In this piece the Content Marketing Institute and MarketingProfs examine the growing use of content marketing by business-to-business marketers in North America.
In this recent white paper from R3 Worldwide marketers will learn about major shifts in the ways marketers are engaging with their agencies across Asia, how these shifts differ from one country to another, and what the implications of these trends are on agency-client relationships.
In this guide the Content Marketing Institute provides 100 useful content marketing examples from companies of various sizes, locations, and industries.
In this reference guide the Content Marketing Institute provides social media tips and best practices for content marketers.
International marketing consultancy R3 Worldwide partnered with leading Chinese sustainability consultancy SynTao on this report to provide insight on which brands are the most respected for corporate social responsibility (CSR) in China and how brands can minimize the gap between sustainability performance and CSR brand perception.
This webinar from MarketingExperiments discusses six changes your company can make to its shopping cart to increase conversion.
This webinar from MarketingExperiments profiles the top five discoveries to come out of its marketing research labs in 2012, including the keys to achieving higher conversion and maximum lift.
In this guide the Content Marketing Institute and Convince & Convert examine the four key types of content marketing metrics in an effort to help marketers better achieve their business goals.
In this piece APR provides reference guidelines to advertisers seeking to better understand payments made by their agencies to production companies for advertising production services.
New research from BrightLine indicates that In-TV (also known as interactive TV or iTV) advertising has tripled the consideration of luxury brands among affluent consumers.
In this white paper Chango shares insights on how search retargeting (the fastest growing form of retargeting) is used for acquisitions, prospecting, and competitor conquests.
In this white paper Chango examines the key arguments for and against the use of view-through attribution as a significant marketing metric.
In this advertising alert Davis & Gilbert LLP provides updates to marketers on the Federal Trade Commission’s (FTC) new mobile privacy guidelines.
This infographic from Chango details seven types of effective retargeting for both off-site and on-site events.
This infographic from Chango offers a flowchart of questions to help marketers determine which types of retargeting best fit their needs.
In this white paper Chango provides key insights and best practices to retailers on retargeting.
Ninety-seven percent of all video is still viewed via the TV, according to BrightLine's latest research.
DPAA provides case study highlights from multiple digital place-based campaigns for consumer packaged goods companies.
This article from eSSENTIAL Accessibility examines the untapped opportunities available to companies in the global disability market.