Knowledge Partner Content
In this report BrightLine examines the proliferation of new devices in the home and how the TV viewing experience has evolved as a result.
Morningstar Self-Storage used out-of-home advertising to differentiate itself in a competitive category.
Research from the TVB (Television Bureau of Advertising) provides analysis of SQAD national and local market cost estimate data.
According to Kantar Media, total advertising expenditures in the U.S. increased by 2.6% in Q1 2012 vs. the same period in 2011.
A new report from Kantar Media indicates that the grim economic climate in Western countries has done little to dampen the optimism of its inhabitants, relative to their counterparts in rapidly developing economies.
Jelly Belly used out-of-home advertising to launch a new product with a limited advertising budget.
This report from StevensGouldPincus outlines average hourly billing rates for public relations (PR) professionals working in various industry verticals.
This report from BrightLine examines the opportunity to reach consumers through recipe content on TV.
According to this report from Kantar Media, 90% of British adults are planning to take a vacation in 2012, despite the economic outlook in that country.
Kaiser Permanente used out-of-home advertising to increase brand awareness during annual health insurance open enrollment periods.
Digital coupon offers in the U.S. increased by 17.1% in Q1 2012 vs. the same period last year, according to Kantar Media.
This report from Pivotal Research Group raises expectations for the advertising industry, estimating that it will grow by 2.4% in 2012.
StevensGouldPincus surveyed 105 public relations (PR) firms in 2011 to establish 21 critical benchmarks for the PR industry.
In this advertising alert, Venable LLP provides an update on a recent settlement between the Federal Trade Commission (FTC) and Spokeo, Inc. for failing to take steps to protect consumers as required under the Fair Credit Reporting Act (FCRA).
This guidebook from HubSpot can help marketers take their landing pages to the next level, resulting in improved lead generation.
Spencer Stuart interviewed 39 CMOs who had made a sector transition in order to learn about their experiences in and reasons for making this type of change.
This guide from HubSpot breaks down Pinterest for beginners and also shares examples of what GE, Peapod, and Chobani are doing on the new social network.
According to Spencer Stuart, CMOs now exist in 62% of companies. However, the role remains poorly defined, making it challenging for new CMOs to keep their position.
The TVB (Television Bureau of Advertising) provides key results from their recent Media Comparisons Study.
In this piece BrightLine provides survey data on the effectiveness of iTV for engagement, purchase intent and sales.