Knowledge Partner Content
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BrightLine Advanced TV Audience Behavior Report: Device Convergence in the Living Room
In this report BrightLine examines the proliferation of new devices in the home and how the TV viewing experience has evolved as a result.
OAAA Case Study: Morningstar Self Storage
Morningstar Self-Storage used out-of-home advertising to differentiate itself in a competitive category.
TVB: Network TV Scatter vs. Spot TV Cost Comparison
Research from the TVB (Television Bureau of Advertising) provides analysis of SQAD national and local market cost estimate data.
Kantar Media: U.S. Advertising Expenditures Report
According to Kantar Media, total advertising expenditures in the U.S. increased by 2.6% in Q1 2012 vs. the same period in 2011.
Kantar Media: Global Perspectives on Wealth and Happiness
A new report from Kantar Media indicates that the grim economic climate in Western countries has done little to dampen the optimism of its inhabitants, relative to their counterparts in rapidly developing economies.
OAAA Case Study: Jelly Belly
Jelly Belly used out-of-home advertising to launch a new product with a limited advertising budget.
PR Agencies: 2012 Billing Rates and Utilization Report
This report from StevensGouldPincus outlines average hourly billing rates for public relations (PR) professionals working in various industry verticals.
BrightLine Advanced TV Audience Behavior Report: Recipe Content on TV
This report from BrightLine examines the opportunity to reach consumers through recipe content on TV.
Kantar Media: 2012 Travel Forecast for the U.K.
According to this report from Kantar Media, 90% of British adults are planning to take a vacation in 2012, despite the economic outlook in that country.
OAAA Case Study: Kaiser Permanente
Kaiser Permanente used out-of-home advertising to increase brand awareness during annual health insurance open enrollment periods.
Kantar Media: 2012 Digital Coupons Report
Digital coupon offers in the U.S. increased by 17.1% in Q1 2012 vs. the same period last year, according to Kantar Media.
Advertising Strategy: Looking Better, At Least for Now
This report from Pivotal Research Group raises expectations for the advertising industry, estimating that it will grow by 2.4% in 2012.
PR Agencies: 2012 Industry Best Practices Benchmarking Report
StevensGouldPincus surveyed 105 public relations (PR) firms in 2011 to establish 21 critical benchmarks for the PR industry.
Venable LLP: FTC Hits Seller of Internet and Social Media Data
In this advertising alert, Venable LLP provides an update on a recent settlement between the Federal Trade Commission (FTC) and Spokeo, Inc. for failing to take steps to protect consumers as required under the Fair Credit Reporting Act (FCRA).
Optimizing Landing Pages for Lead Generation and Conversion
This guidebook from HubSpot can help marketers take their landing pages to the next level, resulting in improved lead generation.
Changing Places: The Challenges and Benefits of a CMO Making a Sector Transition
Spencer Stuart interviewed 39 CMOs who had made a sector transition in order to learn about their experiences in and reasons for making this type of change.
How to Use Pinterest for Business
This guide from HubSpot breaks down Pinterest for beginners and also shares examples of what GE, Peapod, and Chobani are doing on the new social network.
Succeeding as an Organization’s First Chief Marketing Officer
According to Spencer Stuart, CMOs now exist in 62% of companies. However, the role remains poorly defined, making it challenging for new CMOs to keep their position.
TVB: Media Comparisons 2012: Persons
The TVB (Television Bureau of Advertising) provides key results from their recent Media Comparisons Study.
BrightLine: How Marketers Define Success in iTV
In this piece BrightLine provides survey data on the effectiveness of iTV for engagement, purchase intent and sales.
