Knowledge Partner Content
This article from eSSENTIAL Accessibility discusses return on disability (RoD) ratings and opportunities for businesses to view disability as a profit driver.
In this report Networked Insights examines real-time Super Bowl social data and discusses how marketers can utilize similar data to gain a competitive advantage with strategic planning for special events and ongoing marketing efforts.
In this white paper Chango provides key insights to marketers about retargeting.
DPAA provides case study highlights from four digital place-based campaigns executed in collaboration with Captivate Network for business-to-business companies.
In this piece DPAA provides case study examples of successful alcoholic beverage campaigns which utilized digital place-based media.
In this piece DPAA provides case study examples of successful automotive campaigns which utilized digital place-based media.
Read how audiences, especially Hispanic viewers, are more likely to engage with brands on TV compared to Facebook and Twitter.
In the 12th edition of their digital update video series, GfK MRI shares insights from their latest Starch Digital research on tablet magazine ads which generated the most reader interaction.
This article from Hornstein Associates breaks down recently completed email responsiveness research.
In this advertising alert Davis & Gilbert LLP provides updates to marketers on recent Federal Trade Commission (FTC) amendments to the Children’s Online Privacy Protection Act (COPPA).
This Q3 2012 report from Nielsen provides insights to marketers on the growth opportunity available to businesses via the Asian American consumer base.
Pivotal Research Group offers 2013 price targets for Google, Yahoo!, CBS, Viacom, and a number of the agency holding companies in this report.
Avidan Strategies surveyed agency search consultants to come up with a list of the 10 best agencies of 2012. The list was topped by Grey Advertising.
In this white paper Arbitron shares results of a two year study done in collaboration with radio industry leaders to determine best practices for improving radio data for marketing mix models.
The 13th edition of this guide from The Creative Group includes starting salaries and descriptions for more than 125 interactive, design, marketing, advertising, and public relations positions in the U.S. and Canadian markets.
This one-page brief from BrightLine describes how in-television engagement is more impactful than traditional TV and is 2.5x more effective than commercials at lifting purchase.
This checklist from Frankfurt Kurnit Klein & Selz PC outlines legal considerations for marketers who are interested in incorporating user-generated content into their advertising.
In the 11th edition of their digital update video series, GfK MRI shares insights from their latest Starch Digital research on the most-read magazine ads on tablets.
As a result of the 2008 economic collapse, HSBC has scaled back its sponsorship partnerships with local properties in favor of ties with a handful of international sports leagues and events.
Led by Tide, laundry detergent brands are increasing their use of sponsorships in order to promote products in relevant environments, tout brand attributes, and gain platforms for retail promotions.