Knowledge Partner Content
According to IEG, sponsorship activity in the energy drink category is expected to maintain its forward momentum over the foreseeable future.
This article outlines how marketers can get started in social media. A case study from Intel is also shared.
To create social media content, marketers should consider not automating their posts, keeping status updates short, and using an editorial calendar.
Research from BrightLine indicates that consumers who engage with a brand via interactive TV (also known as iTV or In-TV) are two to three times more likely to recommend that brand when compared to consumers who like or follow a brand on Facebook or Twitter.
This analysis from Insight Express aims to explore how campaign effectiveness has changed over the past few years, how those results vary by industry, and how frequency plays a role in advertising effectiveness.
According to this report from InsightExpress, as more advertisers buy media across multiple channels for integrated marketing campaigns, the need for holistic measurement becomes greater.
This presentation from National CineMedia looks at how cinema impressions can be converted to TV impressions using Nielsen’s Brand Effect methodology.
Combining in-cinema advertising with TV advertising can help to yield higher recall and likeability metrics, according to this presentation from National CineMedia.
A recent survey conducted by Avidan Strategies indicates that client satisfaction with ad agencies is rapidly declining, demonstrated by the fact that 51% of respondents have reduced their agency roster over the past three years.
This Q2 2012 research brief is based on a study which was conducted by Google, in partnership with Ipsos and Sterling Brands, in order to better understand the new multi-screen world of today’s consumer.
Sanjay Manandhar, founder & CEO, Aerva, presented a case example on the Aerva enterprise platform at the DPAA 2012 Digital Media Summit, and discussed how Aerva is partnering in the digital place-based media space to provide seamless experiences to consumers via social media, mobile interactivity and digital displays.
Stephen Randall, CEO, LocaModa, joined a panel discussion at the DPAA 2012 Digital Media Summit to discuss how social media can greatly amplify the message of digital place-based advertising.
FK Funderburke, director of digital merchandising and mobile strategy, SapientNitro, presented two examples at the DPAA 2012 Digital Media Summit in which new technologies for interactive and personalized digital signage have been highly effective for reaching target audiences.
Interactive TV (also known as iTV or In-TV) is three times more effective than social and digital combined in driving purchase intent, according to this report from BrightLine.
Dr. Carl Marci, CEO and chief science officer, Innerscope Research, discussed neuroscience-based research methodologies and execution at Innerscope Research, as part of a panel discussion at the DPAA 2012 Digital Media Summit.
Henry Laura, executive director, sales, Media Behavior Institute, presented findings from the USA Touchpoints mobile app program at the DPAA 2012 Digital Media Summit, and discussed how USA Touchpoints program is helping media dollars work harder through access to detailed consumer profiles in the context of daily life.
David Shiffman, SVP, research, MediaVest, discussed how the planning and evaluation of digital place-based media has evolved through data in this presentation at the DPAA 2012 Digital Media Summit.
Leslie Wood, CRO, Nielsen Catalina Solutions, presented research at the DPAA 2012 Digital Media Summit on the true value proposition of digital place-based advertising in terms of reach, frequency and recency.
Jan Mulkey, consumer marketing manager, Hallmark Cards, presented a case study at the DPAA 2012 Digital Media Summit which highlighted the use of digital place-based media in the launch campaign for Hallmark’s new “Jingle” product line.
Patti Foley, director of marketing communications and merchandising, Jack in the Box, presented a case study at the DPAA 2012 Digital Media Summit on the recent “All American Jack” campaign which utilized digital place-based media.