Knowledge Partner Content
First << 9101112131415 >> Last (24)
DPAA Case Study: Naturally Nora, Inc.
This DPAA (Digital Place-Based Advertising Association) case study highlights how Naturally Nora, a new brand of all-natural baking mixes, built brand awareness and generated product trial through the use of Adspace targeted mall advertising.
Planning for Out-of-Home Media
This guidebook from the OAAA explores government regulation of out-of-home (OOH) advertising, OOH measurement and buying, and the effectiveness of OOH.
Changes in Digital/Social Media: 2009-2012
RSW/Agency Search surveyed senior-level marketers and agency principals to assess how perceptions and roles of digital agencies have changed from 2009 to 2012.
Fourth Circuit Revives Rosetta Stone’s Claims Against Google Over its AdWords Program
In this alert, Venable LLP provides an update on the Fourth Circuit case concerning Rosetta Stone’s trademark infringement and dilution claims against the Google AdWords program.
OAAA Case Study: McDonald’s Angus Burger
McDonald’s used out-of-home advertising to generate excitement around the launch of the Angus burger in 2009.
2012 In-House Creative Services Industry Report
Cella Consulting surveyed 360 in-house creative services leaders to create this unique study, which features personal commentary from professionals working at in-house agencies.
Attract Top-Tier Talent: Meeting the Wants and Needs of the Creative Work Force
The BOSS Group surveyed top creative professionals in major metropolitan areas to learn their hopes, habits, likes, dislikes and what they’re looking for in an employer.
Commercial Email Advertisements Using Both Proxy/Privately Registered Domain and Generic From Lines Deemed Unlawful
In this alert, Venable LLP provides updates on the recently deemed unlawful commercial email advertisements which make use of both proxy/privately registered domain and generic from lines.
Creating Effective Out-of-Home Advertising
This OAAA guide outlines the best practices, challenges, and components of effective out-of-home advertising.
DPAA Case Study: Maker’s Mark
This DPAA (Digital Place-Based Advertising Association) case study highlights how Maker’s Mark utilized digital place-based advertising in order to connect with consumers and drive measurable engagement and results.
National Brand Use of Local Marketing and ROI Metrics
This micro study from Balihoo shows that 66% of brands are currently investing in local marketing.
OAAA Case Study: Reebok RealFlex
In 2011, Reebok used out-of-home advertising to help educate the public about the benefits of its new RealFlex sneaker.
Venable LLP: Gift Card Sellers Take Note
In this alert, Venable provides updates to marketers on several recent developments in the gift card industry which may affect business strategies.
Identifying, Understanding, and Influencing Social Media Users
This white paper from Aimia describes the current social media landscape, as well as tactics that can be used for social media segmentation.
Out-of-Home Print Production Specifications
This OAAA guide outlines the requirements for out-of-home artwork production.
State Farm Takes Music to a Better State
State Farm has long used music as a platform to build loyalty among the next generation of insurance buyers.
Fashion Adds Fuel to Fast-Growing Retail Ecommerce Sales
According to this report, eMarketer expects U.S. retail ecommerce sales to reach $224.2 billion in 2012, up more than 15% from 2011.
Dr Pepper Snapple Group Partners with the Chicago Bears
In order to strengthen its presence in Chicago, the Dr Pepper Snapple Group has inked a seven-year, estimated multi-million dollar partnership with the NFL Chicago Bears.
OAAA Interactive Out-of-Home Media Primer
This OAAA guide outlines the basics of the social media landscape, how out-of-home advertising can fit into an interactive campaign, and ways to incorporate social media into out-of-home creative executions.
The Transformative CMO
Korn/Ferry International has identified the three competencies most essential for success as the role of the CMO expands: creating the new and different, focusing on actions and outcomes, and inspiring others.
