Knowledge Partner Content
Dual-screen experiences are about to transform the way people interact with video and the way publishers, broadcasters, and advertisers capture and engage their attention. But are advertisers ready to capitalize on the revenue potential that dual screen will bring?
According to the annual PricewaterhouseCoopers report on digital advertising, advertisers are increasingly spending more money on digital properties, and the shift to digital advertising is almost proportionate to the rate of the decline of the print industry.
Marriott Hotels wants to be less about the stay and more about the journey, encouraging people to “Travel Brilliantly.” With a new marketing campaign, the hotel chain is looking to show how it can cater to both business and leisure travelers who are sometimes one and the same at the same time.
According to the Pew Research Center, 34 percent of American adults report ownership of a tablet, almost double the 18 percent adoption rate in April 2012.
In a recent study by GroupM Next and Compete, among more than 168,000 purchases of consumer electronics, 48 percent of all purchases studied were heavily influenced by digital media and advertising. The research outcome suggests that a new series of consumer behaviors is forming the next-generation version of the purchase funnel.
Smart or interactive TV users have the highest ad response rate (84 percent), as compared to users of other connected device, according to BrightLine.
BabyCenter surveyed over 1,250 moms living in Canada to determine the role that social media plays in their lives.
BabyCenter surveyed over 1,700 mothers living in the U.K. to determine the role that social media plays in their lives.
Continental Tire has expanded its partnerships with the U.S. national soccer teams, as well as Major League Soccer and the FIFA World Cup, to build awareness and educate consumers about its products.
Huawei Device USA, Inc., a Chinese company that manufactures headsets and USB drives, will be the presenting sponsor of the Jonas Brothers’ 2013 summer tour.
The aging Baby Boomer population and implementation of the Affordable Care Act have presented drugstore chains, hospitals, and insurance companies with new opportunities to expand their businesses via sponsorship possibilities.
Pennzoil has expanded its sponsorship partnership with country music star Tim McGraw and Shell Oil Co. into 2013, thanks to positive results in 2012.
UBS has expanded its longstanding partnership with the Solomon R. Guggenheim Fellowship to support the arts in South and Southeast Asia, Latin America, North Africa, and the Middle East, and added a sponsorship relationship with Formula One, thanks to the improving global economy.
After a five-year lull, IEG reports that many department stores are now entering the sponsorship field, including Sears, Lord & Taylor, and Macy’s.
Older high-income consumers (those with household incomes over $250,000) are more likely to see advertising via traditional platforms, according to The Shullman Research Center.
Eighty-six percent of small business owners (i.e., those with household incomes over $250,000) are optimistic about their own personal financial situation and the economic outlook, according to The Shullman Research Center.
The Shullman Research Center reports that upscale consumers (those with a household income greater than $250,000) are more likely to use web-based communications when reaching out to family and friends as opposed to be to traditional communication methods.
Top retailers among affluent consumers (those with a household income greater than $250,000) include Amazon.com, Target, Walmart, and Apple, according to The Shullman Research Center.
Agency holding companies that offer unbundled services to their clients will be better prepared for the future, as more and more marketers continue to purchase services from their agencies on an a la carte basis.
This report from The Bedford Group shares best practices for selecting a digital agency, including considering a “team of record” versus an “agency of record” and requiring that the potential agencies be able to consider the brand’s holistic needs, not just its digital requirements.