Knowledge Partner Content
Kirti N. Srikant, AVP, director of brand marketing and advertising, Oppenheimer Funds, presented a case study at the DPAA 2012 Digital Media Summit which highlighted Oppenheimer’s use of digital place-based media as a key element of their “Globalize Your Thinking” integrated campaign.
According to this white paper from iTVX, thanks to the amount of data now available, branded entertainment is being used by more and more advertisers.
This report looks at how iTVX, in partnership with Rentrak, established a branded entertainment metric for the 2012 London Olympics.
This second white paper in comScore’s “U.S. Power of Like” series focuses on the impact of branded earned and paid media exposure on the behavior of Facebook fans and friends of fans.
This white paper from comScore examines the nature of reach and frequency of branded content on Facebook.
To reach Hispanic consumers via branded entertainment, marketers should be sure to take advantage of the influence Hispanic culture is having on English-language TV programming, according to this white paper from iTVX.
In their 2012 holiday guide Google provides quick tips to marketers based on learnings from the 2011 U.S. holiday shopping season.
This survey from the Lenskold Group found that lead generation marketing effectiveness at B-to-B companies increases with the use of marketing automation.
This report from the Pivotal Research Group argues that the perennial notion that consumer time and ad money should match is flawed.
RSW/Agency Search Report: 2012 Client & Agency Perspectives on Topics Related to Agency Relationships
RSW/Agency Search fielded a survey of 101 marketing decision-makers and 168 agency principals in the U.S. to determine how agency searches and relationships can be improved in 2013.
This white paper examines how leading marketers are using Data Management Platforms (DMPs) to engage their customers more effectively and grow their businesses.
According to a recent study from the Lenskold Group, 68% of B-to-B marketers use some form of marketing automation in their organizations.
This checklist from Trust eMedia contains 50 ideas for how marketers can promote their brands via improved content marketing.
This guide from Trust eMedia breaks down how to use Google+, one of the newest social networking sites, for beginners.
According to BrightLine, audiences are more receptive to ads shown via interactive TV (also known as iTV or In-TV) versus other digital channels, with In-TV boasting a 30 percent greater click through-rate.
This checklist from Trust eMedia provides a list of questions for marketers to consider before selecting a social media agency.
Trust eMedia has created a beginners guide to social media that explores what social media is, why it's important, and what marketers can do with it.
According to Trust eMedia, inbound (i.e., social media) marketing costs 61% less per lead than traditional outbound marketing.
New research from the Council of PR Firms, in partnership with Harris Interactive, argues that companies would achieve better results by adopting a new paradigm that takes product brand efforts and corporate reputation efforts out of their silos and deploys them jointly in pursuit of common objectives such as purchase consideration and recommendation.
This micro study from Balihoo found that two-thirds of marketers believe that local digital marketing is extremely or very important when it comes to achieving national brand success.